Market Surveys: Getting the Job Done With Outsourcing
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The economy of Singapore is one of the strongest in the world. This can be attributed to the successful businesses, good governance and racial harmony that hover over the city-state. Also, such achievement has attracted foreign investors to gamble their money in the Asian Tiger. However, this formidable stance has not prevented inevitable forces to penetrate in the business community. The rapid industry growth has created stiffer competition between companies of the same sector. The international financial crisis affected some foreign companies and even domestic ones. And the constant changes in the market trends and behavior make it difficult for firms to know what kind of products to produce.
For their sake, Singaporean companies resort to any way they can to keep their businesses afloat. Whatever that is, they should start by making their products marketable. Meaning to say, they must yield goods and services that most, if not all, of their potential customers are going to buy. How can it be made? All they need to do is to think in the shoes of the clients. It is but a futility to sell high-quality and affordable products that no one likes. They ought to gather sufficient, reliable, fresh and accurate information about what the public desires. Gaining comprehensive knowledge can be achieved by conducting market surveys or market researches. Accumulating data coming directly from the sales leads themselves is the best avenue to commence sales and marketing campaigns.
The indispensable value of market surveys has been proven through a lot of activities. All too often, it is first conducted when a new business is planned. The result will dictate the feasibility of the business plan. Companies that have not engaged on this undertaking do not usually last long. Apart from that, market research is also used to evaluate the effectiveness of a sales promotion tactic, say for example, a TV or print ads. The outcome of which is helpful in identifying whether to continue the advertising campaign or to create a new and better one. There are innumerable uses that market surveys are capable of. Whatever that is, its main goal is to achieve marketability of the good or service. This is very important for all types of businesses, especially the neophytes and the small-and-medium businesses.
In all cases, market surveys require a lot of essential requisites. One of these is expertise. It takes a sharp mind to know the what, where, when, who and how of a research. This undertaking must be handled by marketing specialists who know the right questions to ask and interpret precisely what the results signify. Another element is the human resources. I believe that your sales and marketing teams are delegated on various planned activities. Dragging them on this new responsibility is not a good plan neither the hiring of additional employees just for an occasional undertaking. The best thing to do is to find a marketing company that can deploy sufficient number of professionals. Next on the list is the marketing tool used. Which is effective? Email, direct mail, face-to-face or telemarketing? When it comes to researches, mails are the least used because of its low and slow responses. Among them, telemarketing facilitates the fastest and most accurate process.
The marketability of your products can be achieved when you understand what the customers really wanted. However, you are confronted with some constraints and limitations in undertaking the said research. To get the job done properly, why not look for a marketing company and outsource its service? In that case, you will reduce the expenses associated with the labor, materials and other stuff, not to mention the ample time that you will earn. So, do not exhaust your firm and its resources by shouldering this responsibility. Gain a better solution with outsourcing.
About the Author
Maegan Anderson works as a professional consultant. She helps businesses in AU and SG increase their revenue by lead generation and appointment setting services through telemarketing.
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Dilbert: Survey Results and Marketing Language
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An Insider’s Guide to Building a Successful Consulting Practice $18.95 Do you relish your independence and autonomy? Are you looking for a job that makes use of your energy and expertise? How about a career that allows you to avoid the incessant layoffs due to downsizing, mergers, and acquisitions? Whether you’re an experienced independent consultant, just beginning your career, interested in consulting part time, or tired of working for other people, An Insider’s Guide to Building a Successful Consulting Practice is the reference for you. This practical, comprehensive guide gives you everything you need to understand the economic realities of independent consulting; choose the right business model; develop and implement a marketing plan; market your services through writing, speaking, and networking; write proposals that lead to business; and much more. Each chapter is self-contained and can be used as a reference to address a particular area of interest or problem. Every chapter also begins with a real-life story that focuses on a specific challenge. In addition, the book includes a special survey, conducted by the author, of The Consulting 200™, a group of successful independent consultants. Interspersed throughout the book are their responses to such questions as: • Why they went independent • How long it took to recover full income from their previous job • What types of insurance they purchased in their first year • How they charge for their services Bruce Katcher, Ph.D., is an industrial/organizational psychologist and founder and president of The Discovery Consulting Group, Inc., a management consulting firm based in Sharon, Massachusetts. He has consulted to more than 100 clients and authored the award-winning book, 30 Reasons Employees Hate Their Managers: What Your People May Be Thinking and What You Can Do About It. In addition, he offers training and mentoring to aspiring and |
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An Insider’s Guide to Building a Successful Consulting Practice $4.13 Do you relish your independence and autonomy? Are you looking for a job that makes use of your energy and expertise? How about a career that allows you to avoid the incessant layoffs due to downsizing, mergers, and acquisitions? Whether you’re an experienced independent consultant, just beginning your career, interested in consulting part time, or tired of working for other people, An Insider’s Guide to Building a Successful Consulting Practice is the reference for you. This practical, comprehensive guide gives you everything you need to understand the economic realities of independent consulting; choose the right business model; develop and implement a marketing plan; market your services through writing, speaking, and networking; write proposals that lead to business; and much more. Each chapter is self-contained and can be used as a reference to address a particular area of interest or problem. Every chapter also begins with a real-life story that focuses on a specific challenge. In addition, the book includes a special survey, conducted by the author, of The Consulting 200™, a group of successful independent consultants. Interspersed throughout the book are their responses to such questions as: • Why they went independent • How long it took to recover full income from their previous job • What types of insurance they purchased in their first year • How they charge for their services Bruce Katcher, Ph.D., is an industrial/organizational psychologist and founder and president of The Discovery Consulting Group, Inc., a management consulting firm based in Sharon, Massachusetts. He has consulted to more than 100 clients and authored the award-winning book, 30 Reasons Employees Hate Their Managers: What Your People May Be Thinking and What You Can Do About It. In addition, he offers training and mentoring to aspiring and |
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An analysis of sports media usage by adults. $49.99 The problem was an analysis of sports media usage of adult attendees of the Virtual Sports Employment Fair, March 18-19, 2009, online through the company, Expos2. It was determined this is the first time that virtual online technology was used to contact subjects for an academic study. Although the survey itself was disseminated via virtual marketing software, the initial and all subsequent interaction with the subjects was done completely online using Expos2 software. A two-page questionnaire of 40 questions was developed to determine what sports media adults use on a regular basis, with what frequency these are used and if there was a consideration of content and gender. A pilot study was conducted with 20 adults ages 18 and older to test the reliability and validity of the questionnaire. Changes were made to the survey based on the results of the pilot study and recommendations by a panel of experts. The subjects were volunteers who agreed to be part of the study for a small incentive. All the subjects were attendees of the Virtual Sports Employment Fair, held March 18-19, 2009. The survey was uploaded to a subscription-based virtual marketing company, Constant Contact, and the names of all the attendees of the Virtual Sports Employment Fair were entered into the e-mail database. An e-mail request to complete the survey was sent to all attendees of the Fair at least twice during the event and again the following weekend. Of the 162 attendees that registered, 123 had active accounts, and 40 voluntarily participated in the study. The data supplied from the 40 surveys was collected and entered into SPSS 15.0 analysis software. The researcher was unable to draw any statistically significant differences between the usage habits of older and younger adults, men and women and education levels. The researcher concluded that older adults preferred to use news-based sports media over entertainment-based media; whereas, the younger adults used both programming bases. In |
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Born to Buy: A Groundbreaking Expose of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today) $16 Marketing targeted at kids is virtually everywhere — in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created “commercialized children.” Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich’s Nickel and Dimed, Mary Pipher’s Reviving Ophelia, and Malcolm Gladwell’s The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture. |
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E-Commerce: A Platform for Integrated Marketing: A Case Study on U.S. Retailing $24.68 According to market forecasts, e-commerce will attain growing importance in the near future; the nature of business transactions is changing. However, there is little research about its advantages, challenges or what contributes to its acceptance by the public. The book identifies trends in business-to-consumer e-commerce both from the point of view of both the retailer and the customer. Additionally, it contains a case study of a well known U.S. retailer and a corresponding survey of its customers, including customer profiles, market segments and strategies. The editors show that e-commerce is far more than a mere selling and distributing channel. It is a platform for integrated marketing that takes customers’ needs into consideration while at the same time enforcing customer focus. While it may be too early to predict its ultimate impacts, e-commerce is certainly a major source of business opportunity today. The greatest threat to business may result from not taking action to participate. |
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E-Commerce: A Platform for Integrated Marketing: A Case Study on U.S. Retailing $7.31 Used – According to market forecasts, e-commerce will attain growing importance in the near future; the nature of business transactions is changing. However, there is little research about its advantages, challenges or what contributes to its acceptance by the public. The book identifies trends in business-to-consumer e-commerce both from the point of view of both the retailer and the customer. Additionally, it contains a case study of a well known U.S. retailer and a corresponding survey of its |
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ECONOMET MODELS MARKET AECO16H $54.87 In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quanitities of data. Apopular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. In addition, new sources of data, such as clickstream data from a web site, will offer new |
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Editorial Survey Report: B2B Technology Media $245.04 Used – In 2008, LOI International, a marketing communications firm specializing in the B2B technology markets, conducted the largest, most inclusive research survey in the industry. This 52-page full-color report is a culmination of those results. In addition to providing raw data, LOI International has interpreted the information in order to provide a solid understanding of what the numbers and comments mean. It’s meant to give valuable insights on how to create and implement solid media relati |
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Editorial Survey Report: Broadcast Technology Media $245.04 New – In 2008, LOI International, a marketing communications firm specialzing in the broadcast technology market, conducted the largest, most inclusive media research survey ever executed in the industry. This report is a culmination of those results. In addition to providing raw data, LOI International has interpreted the information in order to provide a solid understanding of what the numbers and comments mean. It’s meant to give valuable insights on how to create and implement solid media re |
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Editorial Survey Report: Broadcast Technology Media $245.04 Used – In 2008, LOI International, a marketing communications firm specialzing in the broadcast technology market, conducted the largest, most inclusive media research survey ever executed in the industry. This report is a culmination of those results. In addition to providing raw data, LOI International has interpreted the information in order to provide a solid understanding of what the numbers and comments mean. It’s meant to give valuable insights on how to create and implement solid media r |
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Effectively Teach Professionals Online $110.99 E-learning is popular around the world but contemporary university students may not be satisfied with just online asynchronous discussions. The catalyst for this research was negative survey feedback and lower academic performance in online MBA and MSCS courses as compared with traditional classes. Although top-quality technology was available (learning management systems and full synchronous video/audio software), online versions of the business strategy and marketing management courses averaged slightly lower student performance and satisfaction. Students stated they wanted what was available at campus, except they wanted it online from their home during ‘international time zone friendly’ periods. Contemporary educational psychology paradigms were reviewed – conditioning, behaviorism, cognitive development, constructivism and social learning – to propose a new online professional teaching model. The proposed online professional teaching model was tested with international MBA students (executives and managers of companies in Europe, Australia, Africa, and North America). The new model was found to significantly increase student satisfaction and their academic performance. |
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Factors related to the economic sustainability of two-year chemistry-based technology training programs. $69 Two-year chemistry-based technology training (CBTT) programs in the U.S. are important in the preparation of the professional technical workforce. The purpose of this study was to identify, examine, and analyze factors related to the economic sustainability of CBTT programs. A review of literature identified four clustered categories of 31 sub-factors related to program sustainability. Three research questions relating to program sustainability were: (1) What is the relative importance of the identified factors?, (2) What differences exist between the opinions of administrators and faculty?, and (3) What are the interrelationships among the factors? In order to answer these questions, survey data gathered from CBTT programs throughout the United States were analyzed statistically. Conclusions included the following:;(1) Rank order of the importance to sustainability of the clustered categories was: (1) Partnerships, (2) Employer and Student Educational Goals, (3) Faculty and Their Resources, and (4) Community Perceptions and Marketing Strategies. (2) Significant correlations between ratings of sustainability and the sub-factors included: degree of partnering, college responsiveness, administration involvement in partnerships, experiential learning opportunities, employer input in curriculum development, use of skill standards, number of program graduates, student job placement, professional development opportunities, administrator support, presence of a champion, flexible scheduling, program visibility, perception of chemical technicians, marketing plans, and promotion to secondary students. (3) Faculty and administrators differed significantly on only two sub-factor ratings: employer assisted curriculum development, and faculty workloads. (4) Significant differences in ratings by small program faculty and administrators and large program faculty and administrators were indicated, with most between small program faculty and large program administrators.;The study |
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Faith-Based Marketing: The Guide to Reaching 140 Million Christian Consumers $11 It’s the largest, most faithful, highest spending market segment in the United States, yet chances are you have never considered it. America’s 140 million weekly church-goers spend $5.1 trillion annually and support the businesses that understand and respect them with near-religious devotion. But to reach them effectively, you’re going to need some help.Faith-Based Marketing provides everything you need to understand the Christian consumer power niche and effectively reach it. It explains who makes up that community, what they want, and what it takes to appeal to them. Then, based on survey research from believers across the country and interviews with experts, it provides practical guidance for creating faith-based marketing plans that work.In many ways, Christians are no different from other consumers—they are discerning shoppers who put price, value, customer service, and convenience ahead of loyalty to businesses that just happen to be owned by Christians. But they are also a somewhat forgotten market that promises big returns for those businesses that develop real relationships with them. Christians may be ordinary consumers who need the same prod-ucts as everyone else, but they respond extraordinarily well to marketing approaches customized to their needs.Faith-Based Marketing presents a bounty of other important insights as well—common mistakes marketers make in dealing with the Christian market; how to serve rather than sell to the market; and what works and doesn’t work when dealing with pastors and other church leaders. You’ll also find proven strategies for effective radio, print, online, word-of-mouth, and direct marketing, as well as resources—in the book and online—that tell you who’s who in the Christian community and how to reach them.Though increasing your sales is the ultimate goal, this book isn’t just about selling more of your stuff to Christians. Faith-Based Marketing reveals that |
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Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers $27.95 It’s the largest, most faithful, highest spending market segment in the United States, yet chances are you have never considered it. America’s 140 million weekly church-goers spend $5.1 trillion annually and support the businesses that understand and respect them with near-religious devotion. But to reach them effectively, you’re going to need some help. Faith-Based Marketing provides everything you need to understand the Christian consumer power niche and effectively reach it. It explains who makes up that community, what they want, and what it takes to appeal to them. Then, based on survey research from believers across the country and interviews with experts, it provides practical guidance for creating faith-based marketing plans that work. In many ways, Christians are no different from other consumers—they are discerning shoppers who put price, value, customer service, and convenience ahead of loyalty to businesses that just happen to be owned by Christians. But they are also a somewhat forgotten market that promises big returns for those businesses that develop real relationships with them. Christians may be ordinary consumers who need the same prod-ucts as everyone else, but they respond extraordinarily well to marketing approaches customized to their needs. Faith-Based Marketing presents a bounty of other important insights as well—common mistakes marketers make in dealing with the Christian market; how to serve rather than sell to the market; and what works and doesn’t work when dealing with pastors and other church leaders. You’ll also find proven strategies for effective radio, print, online, word-of-mouth, and direct marketing, as well as resources—in the book and online—that tell you who’s who in the Christian community and how to reach them. Though increasing your sales is the ultimate goal, this book isn’t just about selling more of your stuff to Christians. Faith-Based Marketing reveals that |
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From Data to Action: Libraries ACT on Their LibQUAL+ Findings $76 Learn how other libraries are using LibQUAL+™ data to improve their services and programsThis book focuses on the value of the 2002 LibQUAL+™ survey data to help librarians provide better services for users. This unique work highlights the continued efforts of participating libraries that used this Web-based marketing instrument to assess and evaluate their service quality, resource allocations, staffing, technology, and policies. Library professionals dealing with—or interested in—library service quality assessment will benefit from the practical examples and graphical representations found in this vital book.With Libraries Act on Their LibQUAL+™ Findings, you will gain a better understanding of how to use your LibQUAL+™ data to identify opportunities to improve your services and programs, initiate further data exploration, and identify those areas of your library which need change. In times of budget reductions, the information in this book will show you how to better demonstrate to your patrons, community, and government agencies the value of the investment in library staff and resources. Enhanced with charts, graphs, tables, and figures, this text will help your library smoothly evolve with your patrons’ expectations and needs.Libraries Act on Their LibQUAL+™ Findings: From Data to Action covers several important topics, including: the LibQUAL+™ survey instrument—what it is and how it works library service quality and user perceptions of library service quality peer comparisons and benchmarking qualitative and quantitative data analysis—how to read your findings strategic planning—how to use your findingsThis resource is of national importance, presenting varying perspectives from different library contexts, such as library consortia, library types, and individual library case studies. The book also provides ideas for using |
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Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail $24.95 In our uncertain economic times, it is more important than ever to understand the forces that drive the purchasing decisions of the members of Gen Y (those born between 1978 and 2000). As today’s largest and most influential generation of shoppers, their tastes and technological expertise are revolutionizing the way companies do business.Kit Yarrow and Jayne O’Donnell argue that this complex generation can best be reached through a deep understanding of what makes them tick. In this groundbreaking book, they explore the psychological and social underpinnings of what Gen Yers want, why they buy, and how to best engage them. Gen BuY outlines practical suggestions for marketers on how to harness this group’s incredible buying power—and arms consumers with a better understanding of what triggers their own shopping and buying habits.Based on comprehensive research, including personal interviews, focus groups, a national online survey, and a keen analysis of academic and industry studies, Gen BuY reveals unique insight into the hearts and minds of this powerful group of consumers and offers actionable tactics on how to capture their considerable buying power.Gen Y will continue to turn traditional sales and marketing upside down: From mobile banking, to getting their grandparents hooked on Wiis, to the booming green movement, their stamp is already pervasive. This vital new book is the resource that will help keep businesses in touch with the buying power of Gen Y. |
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Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail $24.95 In our uncertain economic times, it is more important than ever to understand the forces that drive the purchasing decisions of the members of Gen Y (those born between 1978 and 2000). As today’s largest and most influential generation of shoppers, their tastes and technological expertise are revolutionizing the way companies do business.Kit Yarrow and Jayne O’Donnell argue that this complex generation can best be reached through a deep understanding of what makes them tick. In this groundbreaking book, they explore the psychological and social underpinnings of what Gen Yers want, why they buy, and how to best engage them. Gen BuY outlines practical suggestions for marketers on how to harness this group’s incredible buying power—and arms consumers with a better understanding of what triggers their own shopping and buying habits.Based on comprehensive research, including personal interviews, focus groups, a national online survey, and a keen analysis of academic and industry studies, Gen BuY reveals unique insight into the hearts and minds of this powerful group of consumers and offers actionable tactics on how to capture their considerable buying power.Gen Y will continue to turn traditional sales and marketing upside down: From mobile banking, to getting their grandparents hooked on Wiis, to the booming green movement, their stamp is already pervasive. This vital new book is the resource that will help keep businesses in touch with the buying power of Gen Y. |
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Market Operations in Electric Power Systems: Forecasting, Scheduling, and Risk Management $161 An essential overview of post-deregulation market operations in electrical power systemsUntil recently the U.S. electricity industry was dominated by vertically integrated utilities. It is now evolving into a distributive and competitive market driven by market forces and increased competition. With electricity amounting to a $200 billion per year market in the United States, the implications of this restructuring will naturally affect the rest of the world.Why is restructuring necessary? What are the components of restructuring? How is the new structure different from the old monopoly? How are the participants strategizing their options to maximize their revenues? What are the market risks and how are they evaluated? How are interchange transactions analyzed and approved? Starting with a background sketch of the industry, this hands-on reference provides insights into the new trends in power systems operation and control, and highlights advanced issues in the field. Written for both technical and nontechnical professionals involved in power engineering, finance, and marketing, this must-have resource discusses:Market structure and operation of electric power systemsLoad and price forecasting and arbitragePrice-based unit commitment and security constrained unit commitmentMarket power analysis and game theory applicationsAncillary services auction market designTransmission pricing and congestionUsing real-world case studies, this timely survey offers engineers, consultants, researchers, financial managers, university professors and students, and other professionals in the industry a comprehensive review of electricity restructuring and how its radical effects will shape the market. |
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Marketing Research Kit For Dummies $29.99 Your hands-on guide to getting and putting marketing data to workWhen money is tight and everything is on the line, you need to make sure you’ve done your homework. You need Marketing Research Kit For Dummies. Whether you’re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.Make better business decisions — get the lowdown on marketing research and learn what it can do for you to start making better business decisions todaySurvey your way to success — find out how different types of surveys can (and can’t) work for you and get do’s and don’ts for the best ways to conduct themIt’s a method (not madness!) — discover how secondary data (like online sources and sites with links to multiple sources) can be used in your marketing researchAnalyze this — get the tools and information you need to collect, analyze, and report your dataBonus DVD IncludesSample questionnaires, checklists, focus group scripts, and research reportsVideos of a complete focus group session and a results presentationExcel-based tools and a step-by-step guide to various data-analysis methodsSee the DVD appendix for details and complete system requirements.Open the book and find:How marketing research can (and can’t) help youQuestions to ask when gathering dataStrategies for analyzing resultsWhen to call in outside expertiseThe strengths and weaknesses of surveysTips for avoiding errors in survey researchExamples of good (and bad) research questionsGuidelines for setting up your own data analysisLearn to:Design surveys and questionnairesIdentify, obtain, record, and analyze marketing dataImprove existing products and servicesUse the forms, templates, checklists, and video |
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Modern Multidimensional Scaling: Theory and Applications $119 The book provides a comprehensive treatment of multidimensional scaling (MDS), a family of statistical techniques for analyzing the structure of (dis)similarity data. Such data are widespread, including, for example, intercorrelations of survey items, direct ratings on the similarity on choice objects, or trade indices for a set of countries. MDS represents the data as distances among points in a geometric space of low dimensionality. This map can help to see patterns in the data that are not obvious from the data matrices. MDS is also used as a psychological model for judgments of similarity and preference.This book may be used as an introduction to MDS for students in psychology, sociology, and marketing. The prerequisite is an elementary background in statistics. The book is also well suited for a variety of advanced courses on MDS topics. All the mathematics required for more advanced topics is developed systematically.This second edition is not only a complete overhaul of its predecessor, but also adds some 140 pages of new material. Many chapters are revised or have sections reflecting new insights and developments in MDS. There are two new chapters, one on asymmetric models and the other on unfolding. There are also numerous exercises that help the reader to practice what he or she has learned, and to delve deeper into the models and its intricacies. These exercises make it easier to use this edition in a course. All data sets used in the book can be downloaded from the web. The appendix on computer programs has also been updated and enlarged to reflect the state of the art.Ingwer Borg is Scientific Director at the Center for Survey Methodology (ZUMA) in Mannheim, Germany, and Professor of Psychology at the University of Giessen, Germany. He has authored or edited 14 books and numerous articles on data analysis, survey research, theory construction, and various substantive topics of psychology. He also served as president of several professional |
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Modern Multidimensional Scaling: Theory and Applications $84.64 The book provides a comprehensive treatment of multidimensional scaling (MDS), a family of statistical techniques for analyzing the structure of (dis)similarity data. Such data are widespread, including, for example, intercorrelations of survey items, direct ratings on the similarity on choice objects, or trade indices for a set of countries. MDS represents the data as distances among points in a geometric space of low dimensionality. This map can help to see patterns in the data that are not obvious from the data matrices. MDS is also used as a psychological model for judgments of similarity and preference.This book may be used as an introduction to MDS for students in psychology, sociology, and marketing. The prerequisite is an elementary background in statistics. The book is also well suited for a variety of advanced courses on MDS topics. All the mathematics required for more advanced topics is developed systematically.This second edition is not only a complete overhaul of its predecessor, but also adds some 140 pages of new material. Many chapters are revised or have sections reflecting new insights and developments in MDS. There are two new chapters, one on asymmetric models and the other on unfolding. There are also numerous exercises that help the reader to practice what he or she has learned, and to delve deeper into the models and its intricacies. These exercises make it easier to use this edition in a course. All data sets used in the book can be downloaded from the web. The appendix on computer programs has also been updated and enlarged to reflect the state of the art.Ingwer Borg is Scientific Director at the Center for Survey Methodology (ZUMA) in Mannheim, Germany, and Professor of Psychology at the University of Giessen, Germany. He has authored or edited 14 books and numerous articles on data analysis, survey research, theory construction, and various substantive topics of psychology. He also served as president of several professional |
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Modern Presidential Electioneering: An Organizational and Comparative Approach $134.41 Presidential campaigns have seen revolutionary changes in the past few decades in the United States and elsewhere. These changes include rapid advances in communications technology and marketing and survey methodology; an increased involvement of non-party groups and campaign professionals in electoral politics; a decreased role for political parties in the recruitment, screening, and nominating of candidates; and dramatic changes in campaign finance laws. While changes in presidential campaigning have not gone unnoticed, analysis of these changes is typically included in general works on presidential campaigns and elections or studied individually. Baumgartner clarifies what is meant by candidate-centered as it applies to the organization and operation of presidential campaigns and elections. He demonstrates that campaign organizations have become increasingly more central to the campaign effort than party organizations throughout the process of presidential selection, and he shows that what is happening to electioneering practices in the United States is also happening, although still to a lesser extent, in France and Russia. |
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Organic Farming: The Ecological Systems $70 Worldwide sales of organic products have expanded 10 to 20% per year for the past decade, increasing interest in organic farming as a profitable and more environmentally benign alternative to conventional production. To participate in the current food system, it is imperative that agronomists and horticulturists master the practices, systems design, certification process, and details of the organic farming sector. Combining farmer experience and wisdom with the best that science has to offer can help us better understand organic systems and how to design them to meet human needs and preserve an environment where we would like to live.This book represents a current look at what we know about organic farming practices and systems, primarily from the U.S. and Canadian perspectives. The discussion begins with history and certification, ecological knowledge as the foundation for sustaining food systems, and biodiversity. The next chapters address crop-animal systems; forages, grain, oil seed, and specialty crops; organic cropping and soil nutrient needs; and vegetation and pest management. Readers will next learn about marketing organics, organic foods and food security, and education and research. The book concludes with a survey of the future of organic farming and a perspective on the agricultural industry and the future of the rural sector.The American Society of Agronomy, Crop Science Society of America, and Soil Science Society of America are prominent international scientific societies headquartered in Madison, Wisconsin. The Societies specialize in peer-reviewed, high-quality science titles for a wide variety of audiences.Some of the many areas we publish ininclude:-Soils Methods and Management-Crop Development and Improvement-Agrosystem Management and the Global Food Crisis-Environmental Conservation and Climatology ‘For instructors offering courses in organic crop and animal production this would serve well as a textbook or |
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Product Variety Management, Research Advances $219 The proliferation of new products has become a common phenomenon in today’s business world. Most companies now offer hundreds, if not thousands, of sk keeping units (SKUs) in order to compete in the market place. Companies that expand their product and service varieties now face a new set of problems: accurate demand forecasts, controlling production and inventory costs, and providing high quality delivery performance. In addition, marketing managers will often advocate widening product lines for increasing revenue and market share, but increasing product lines can also decrease the efficiency of manufacturing processes and distribution systems. Hence, firms must weigh the benefits of increasing product variety against its cost and determine the optimal level of product variety to offer to their customers. Product Variety Management examines the interrelated problems between the marketing and production functions in industry, and through a series of research survey papers by leading scholars in economics, engineering, marketing, and operations research, the book addresses the following questions: Why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions are drawn from multiple functions and a variety of disciplines. Product Variety Management is a state-of-the-art treatment of a multi-disciplinary approach to product variety. |
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Sustainable Consumer Services: Business Solutions for Household Markets $0.99 The goal for consumer oriented business should be to make a profit and to do it without costing the Earth. Yet exactly how to satisfy the needs and wants of consumers without contributing to environmental degradation is proving to be the essential, but elusive goal for businesses in the 21st century. The leading solution is to substitute material consumption with the consumption of services that offer consumers convenience and value but eliminate much of the inefficiency and waste associated with our throwaway society. Sustainable consumer services for households – services that are delivered to consumers at the premises such as home delivery of organic food, appliance leasing, mobile laundry services, internet marketing of homeservices or car pool schemes – provide a key part of the answer of how to reduce material consumption and waste while still turning a profit. Yet until now there has been little information to guide the development of such business models and practices. This book, equally a practical business handbook and business course text, provides the missing link in sustainable household service competitiveness by examining the issues, looking at business models, providing dozens of real-life best-practice examples and presenting data from the first largescale consumer survey. It provides a wealth of business know-how on what works and what doesn�t, how to avoid potential pitfalls, and how to provide consumer services at the household level that are profitable, environmentally sustainable and that add to consumers� quality of life. |
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The Computer Consultant’s Guide $52.95 THE COMPUTER CONSULTANT’S GUIDE If you’re serious about striking out on your own as a computer consultant, you don’t need a pep talk. You need reliable, authoritative information that will prepare you for the realities of independent consulting. You need to meet experienced consultants who have learned from their own successes and failures and who can teach you what it takes to develop a consultant mentality, attract and hold clients, set realistic prices, collect your money, run a business on your own, avoid tax problems, and much more. In this Second Edition of The Computer Consultant’s Guide, Janet Ruhl introduces you to more than 150 practicing computer consultants. In their own words, these professionals tell you how they feel about their work, what problems they commonly encounter, which real-world solutions worked for them, and which didn’t. You’ll even get to listen in on disagreements over touchy subjects such as when to discount rates and whether to insist on a written contract. You’ll hear both sides of every question and decide for yourself which approach is right for you. The Computer Consultant’s Guide doesn’t stop there. In excerpts from in-depth interviews with leading consultants, Ruhl addresses a host of important issues that will affect your day-to-day life as a consultant and could make or break your future: insurance requirements, effective image building, marketing techniques that work, and managing the client relationship. New information in this Second Edition includes tax requirements and standard business practices for Canadian, U.K., and European consultants; and new tips and tricks from working consultants as well as ideas on how to use theInternet and World Wide Web to support and enhance your business. This practical, down-to-earth handbook also includes updated resource lists, extensive up-to-date information based on Janet Ruhl’s popular Web-based Real Rate Survey, IRS rules for establishing independent contractor status, |
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The Laws of Choice By Eric Marder $62 <p>How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to support any definitive “laws” of customer choice.<P>Now, in this much-anticipated major work, Eric Marder reveals how universal patterns in survey responses lead not only to general principles in marketing but to empirically verifiable laws of human nature itself. Drawing on forty years of applying his pioneering experimental design techniques to marketing research surveys, Marder presents a global theory of choice behavior, supported by original data reported here for the first time from thousands of massive real-life experiments based on millions of interviews. His dramatic findings about pricing, optimal marketing tactics, product evaluation, the relative role of product and image, and advertising effectiveness will make this book required reading for the entire marketing community. Of special interest to social scientists and survey research practitioners will be Marder’s powerful research designs and techniques, including the unbounded write-in scale for measuring desirability (attitude) and his methodological analyses of the relationships among beliefs (perceptions), desires, choice, and behavior.<p>In the Preface, he writes: “At the core of the theory are three laws of choice behavior the Law of Congruence, the Law of Primacy, and the Law of Persistence. These laws are both general and self-evident. At first glance, they are so self-evident that you might say: ‘I have known this all along.’ My reply is: ‘Of course you have known it all along. But there is a difference between knowing and knowing, between the passive knowing that allows us to persist in actions that are inconsistent with what we know, and the active knowin |
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The Market and Survey Researcher Career Guide $9.99 The Market and Survey Researcher Career GuideAre you seeking a career as a Market and Survey Researcher?Market and survey researchers can enter the occupation with a bachelor’s degree, but those with a master’s or Ph.D. in marketing or a social science should enjoy the best opportunities. Researchers need strong quantitative skills and, increasingly, knowledge of conducting web-based surveys. Employment is expected to grow much faster than average.In The Market and Survey Researcher Career Guide you’ll discover:* What those in this occupation do and the environment or conditions they work under…* The education, training, qualifications, skills, abilities and experience you will need to work in this field…* Where and who is hiring now for these positions…* The chances for finding work and remaining employed based on demand and other economic considerations…* The average annual pay and the factors that determine how much a person employed in this field may earn, along with any fringe benefits if available…* Plus much more…Included in this guide is a section listing 50 best job hunting, resume writing and interviewing tips.Whether you’re still figuring out what to do for a living or changing careers, you need a guide like this to help you make the right decision. |
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The Sustainable MBA: The Manager’s Guide to Green Business $34.95 The Sustainable MBA provides eh knowledge and tools to help you “green” your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole.Based on more than 100 interviews with experts in business, international organizations, NGOs and universities from around the world, this first of its kind guide brings together all the pieces of the business and sustainability puzzle including;The basics on what sustainability is, why you should be interested, how to get started, and what a sustainable organization looks like. A wide range of tools, guidelines that you can use to implement sustainability practices.Tools and tips on how to “green” your job, including how to sell these ideas to your team, how to  make green choices as a consumer and how to organize green meetings.A survey of the exciting trends in sustainable business happening around the world.A wealth of links to interesting resources for more information.The Sustainable MBA is organized like a business school course – allowing you easy access to the relevant information you need about sustainability and Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, Organizational Behaviour, Operations and Strategy. |
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Thirty Frames Per Second: The Visionary Art of the Music Video $47.5 Showcasing the artistic vision of the music video director, this title features 55 top directors, including Spike Jonze, Peter Care, and David Fincher, and contains nearly 400 stills culled from the most compelling and influential videos from the last two decades. Full-color illustrations. From the Publisher Music videos have radically changed the way we look at the world. Instantly accessible on a global scale, these revolutionary videos have reflected and influenced popular culture, fashion, sports, advertising, art, cinema, television, and new media — as well as music itself. Thirty Frames Per Second is the first book to showcase the artistic vision of the music video director. What began two decades ago as little more than a marketing tool showing a band’s stage performance has now become a director’s medium of expression and experimentation. Spike Jonze, Peter Care, Kevin Kerslake, Mark Romanek, and David Fincher are among the 55 top directors featured — many of whom have come from backgrounds in film, advertising, photography, fine art, or architecture, and some of whom have gone on to make feature films. Nearly 400 stills, culled from the most compelling and influential videos, make this visually stimulating survey of the genre a powerful testament to a brashly innovative contemporary art form. |
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What to Do with Your Psychology Degree $30 Whether you are planning to pursue a career within the psychology profession or wondering how best to apply the skills you have gained during your psychology studies to another vocation, this practical book will help you to explore the many avenues open to you.Based on a survey of over 400 UK psychology graduates, What to do with your Psychology Degree provides real life information on some of the many occupations and careers open to psychology graduates, ranging from jobs in health, therapy and education to private sector roles in marketing, public relations or the media. By encouraging readers to think laterally about their transferable skills, the authors outline 60 career profiles that are directly and indirectly related to the discipline of psychology. For each occupation the book outlines:The main tasks and challenges involvedPersonality attributes that are suited to the jobSkills neededFurther training and qualifications that may be required Voluntary work placement, part-time, and casual job opportunitiesLinks to websites with further information including current vacanciesFor any psychology graduate, this book is the most practical resource available on career choices; whether you are embarking on your first job or looking for a change of career, this book is essential reading. |
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What to do with your psychology degree $69.61 Whether you are planning to pursue a career within the psychology profession or wondering how best to apply the skills you have gained during your psychology studies to another vocation, this practical book will help you to explore the many avenues open to you.Based on a survey of over 400 UK psychology graduates, What to do with your Psychology Degree provides real life information on some of the many occupations and careers open to psychology graduates, ranging from jobs in health, therapy and education to private sector roles in marketing, public relations or the media. By encouraging readers to think laterally about their transferable skills, the authors outline 60 career profiles that are directly and indirectly related to the discipline of psychology. For each occupation the book outlines: The main tasks and challenges involved Personality attributes that are suited to the job Skills needed Further training and qualifications that may be required Voluntary work placement, part-time, and casual job opportunities Links to websites with further information including current vacanciesFor any psychology graduate, this book is the most practical resource available on career choices; whether you are embarking on your first job or looking for a change of career, this book is essential reading. |
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Winning Cover Letters $14.95 Robin Ryan is the hottest career expert in America today. Susan Cowden, TV anchor, NW Cable News LAND YOUR DREAM JOB WITH THE PERFECT COVER LETTER With the expert advice of Robin Ryan, one of America s top career coaches, thousands of job hunters have beaten the competition and landed their ideal jobs. Her innovative and simple step-by-step plan incorporates the results of an extensive, nationwide survey of hiring managers and human resources personnel to offer proven, world-class job hunting techniques and strategies. You ll create powerful, attention-grabbing letters, avoid costly mistakes, and learn to sell yourself and your skills to the employers you want to work for. With Ryan s popular and highly effective Power Impact Technique , you ll have employers hunting you. This newly updated Second Edition features even more Winning Cover Letters, examples of what not to do, and new chapters on using the Internet, marketing yourself, and much more: Fatal mistakes to avoid as viewed by human resources professionals who ve seen it all World-class cover letters that landed interviews and jobs Exercises to help you assess your skills and accomplishments The writing technique selected by 960f hiring managers as their preferred style A new, special section for top executives including CEOs, presidents, and vice presidents New advice for those in the creative arts, new graduates, volunteers, and career changers Tips on writing target letters to catch the eye of the employers you want to work for This book is a majorbreakthrough, teaching you how to easily write effective cover letters that employers will respond to. Mark Tranter, founder, America4Hire By far, this is the best book ever written on writing cover letters. Sandy Dehan, HR Manager, Fortune 500 company P |
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Winning Cover Letters $14.95 "Robin Ryan is the hottest career expert in America today."––Susan Cowden, TV anchor, NW Cable NewsLAND YOUR DREAM JOB WITH THE PERFECT COVER LETTERWith the expert advice of Robin Ryan, one of America’s top career coaches, thousands of job hunters have beaten the competition and landed their ideal jobs. Her innovative and simple step-by-step plan incorporates the results of an extensive, nationwide survey of hiring managers and human resources personnel to offer proven, world-class job hunting techniques and strategies.You’ll create powerful, attention-grabbing letters, avoid costly mistakes, and learn to sell yourself and your skills to the employers you want to work for. With Ryan’s popular and highly effective Power Impact Technique™, you’ll have employers hunting you. This newly updated Second Edition features even more Winning Cover Letters, examples of what not to do, and new chapters on using the Internet, marketing yourself, and much more:Fatal mistakes to avoid as viewed by human resources professionals who’ve seen it allWorld-class cover letters that landed interviews and jobsExercises to help you assess your skills and accomplishmentsThe writing technique selected by 96% of hiring managers as their preferred styleA new, special section for top executives–including CEOs, presidents, and vice presidentsNew advice for those in the creative arts, new graduates, volunteers, and career changersTips on writing target letters to catch the eye of the employers you want to work for"This book is a major breakthrough,teaching you how to easily write effective cover letters that employers will respond to."–Mark Tranter, founder, America4Hire"By far, this is the best book ever written on writing cover letters."–Sandy Dehan, HR Manager, Fortune 500 company"My dream job called after I mailed my |
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Winning Resumes $0.99 “Robin Ryan is one of the nation’s foremost authorities on what it takes to get a job in today’s market.”—Tampa TribuneMAKE YOUR RESUME STAND OUT FROM THE CROWDWith the expert advice of Robin Ryan, one of America’s top career coaches, thousands of job hunters have beaten the competition and landed their ideal jobs. Her innovative and simple step-by-step plan incorporates the results of an extensive, nationwide survey of hiring managers and human resources personnel to offer proven, world-class job hunting techniques and strategies.You’ll create powerful, attention-grabbing resumes, avoid costly mistakes, and learn to sell yourself and your skills to the employers you want to work for. With Ryan’s proven and highly effective Goldmining Technique™, you’ll have employers hunting you. This newly updated Second Edition features even more Winning Resumes, examples of what not to do, and new chapters on using the Internet, marketing yourself, and much more:Fatal mistakes to avoid as viewed by human resources professionals who’ve seen it allWorld-class resumes that landed interviews–and jobsA new section for top executives in the $100K+ rangeSpecial sections and sample resumes for new college graduates, career changers, members of the military, and those seeking promotionsTips on using electronic media to get your resume in the right hands at the right time”There’s a reason why Robin Ryan is America’s #1 career coach. She knows exactly what it takes to get hired. Follow her formula to create a resume that will definitely land you the job.”–Mark Tranter, founder, America4Hire”The best test was when I tried Robin Ryan’s techniques myself and landed a terrific job, which makes it easy to enthusiastically recommend this book for anyone wanting to write a top-notch resume.”–Sandy Dehan, HR Manager, Fortune 500 |
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Winning Resumes $0.99 “Robin Ryan is one of the nation’s foremost authorities on what it takes to get a job in today’s market.”—Tampa TribuneMAKE YOUR RESUME STAND OUT FROM THE CROWDWith the expert advice of Robin Ryan, one of America’s top career coaches, thousands of job hunters have beaten the competition and landed their ideal jobs. Her innovative and simple step-by-step plan incorporates the results of an extensive, nationwide survey of hiring managers and human resources personnel to offer proven, world-class job hunting techniques and strategies.You’ll create powerful, attention-grabbing resumes, avoid costly mistakes, and learn to sell yourself and your skills to the employers you want to work for. With Ryan’s proven and highly effective Goldmining Technique™, you’ll have employers hunting you. This newly updated Second Edition features even more Winning Resumes, examples of what not to do, and new chapters on using the Internet, marketing yourself, and much more:Fatal mistakes to avoid as viewed by human resources professionals who’ve seen it allWorld-class resumes that landed interviews–and jobsA new section for top executives in the $100K+ rangeSpecial sections and sample resumes for new college graduates, career changers, members of the military, and those seeking promotionsTips on using electronic media to get your resume in the right hands at the right time”There’s a reason why Robin Ryan is America’s #1 career coach. She knows exactly what it takes to get hired. Follow her formula to create a resume that will definitely land you the job.”–Mark Tranter, founder, America4Hire”The best test was when I tried Robin Ryan’s techniques myself and landed a terrific job, which makes it easy to enthusiastically recommend this book for anyone wanting to write a top-notch resume.”–Sandy Dehan, HR Manager, Fortune 500 |
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You Are What You Choose: The Habits of Mind that Really Determine How We Make Decisions $18.99 The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth?Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with “the usual” way of deciding whenever there’s a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. We’re also consistent about how much information we want and how much we care about the opinions of others.Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, they’ll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts. |
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You Are What You Choose: The Habits of Mind that Really Determine How We Make Decisions $23.95 The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth?Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with “the usual” way of deciding whenever there’s a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. We’re also consistent about how much information we want and how much we care about the opinions of others.Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, they’ll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts. |
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iSpy: Surveillance and Power in the Interactive Era $19.95 Whether you’re purchasing groceries with your Safeway “club card” or casting a vote on American Idol, that data is being collected. From Amazon to iTunes, cell phones to GPS devices, Google to TiVo—all of these products and services give us an expansive sense of choice, access, and participation. But, in an era now marked by large-scale NSA operations that secretly monitor our email exchanges and internet surfing, Mark Andrejevic shows how these new technologies are increasingly employed as modes of surveillance and control.Many contend that our proliferating interactive media empower individuals and democratize society. But, Andrejevic asks, at what cost? In iSpy, he reveals that these and other highly touted benefits are accompanied by hidden risks and potential threats that tend to be ignored by mainstream society. His book offers the first sustained critique of a concept that has been a talking point for twenty years, an up-to-the-minute survey of interactivity across multiple media platforms. It debunks the false promises of the digital revolution still touted by the popular media while seeking to rehabilitate, rather than simply write off, the potentially democratic uses of interactive media.Andrejevic opens up the world of digital rights management and the data trail each of us leaves—data about our locations, preferences, or life events that are already put to use in various economic, political, and social contexts. He notes that, while citizens are becoming increasingly transparent to private and public monitoring agencies, they themselves are unable to access the information gathered about them—or know whether it’s even correct. (The watchmen,it seems, don’t want to be watched.) He also considers the appropriation of consumer marketing for political campaigns in targeting voters, and also examines the implications of the Internet for the so-called War on Terror.In iSpy, Andrejevic poses real challenges for our |
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