Survey Design 2011: New Reality, New Rules
Let’s get a few facts on the table, shall we?
- We all have non-researcher friends, colleagues and acquaintances who are writing their own online surveys using one of the many free or low-cost tools.
- Despite all of the well-publicized voices shouting, “The survey is dead!”, “DIY” survey volume continues to surge.
- We may tire of hearing, “The survey is dead!”, but we all know that the role of the survey isn’t what it used to be, and we really aren’t that sad about it. Indeed, many of us now spend more time on non-survey methods, either to develop best practices or for “live” projects.
- Short surveys are better surveys.
- New tools and technologies create possibilities for survey design and data analysis that never existed before.
So, what does this hodgepodge of facts mean?
The role of the survey is changing. Who creates them, how they are designed, when they are used, and their role relative to other methods is all shifting, fast. To remain effective in this new reality, survey research best practices must change, and the time is now.
New Rules of Survey Design
Some of the New Rules are driven by length, others by what is feasible given recent advances.
Then: Three to five screening questions were acceptable.
Now : One or two. Better yet, none—just collect the profiling data from your MROC database or panel provider.
Then: 15 to 20 minutes average duration was the old “short” compared to the 40 to 60 minute monsters of the old days.
Now: Ten minutes or less.
Then: Multiple questions per screen to minimize number of total screens.
Now: Shorter surveys make it worthwhile to exploit the visual appeal of one question per screen.
Then: Two to three open-ended questions at most, due to both respondent compliance and analysis headaches.
Now: Wildcard. We still want to avoid demanding too much “work” from our respondents, but these questions have become much easier to analyze. Whenever an open-ended question could replace a question with a long list of answer options, it’s worth a look.
Then: Survey design and programming were done by a professional researcher, going through multiple iterations, often taking days if not weeks.
Now: Basic survey design can be easily done by any motivated professional with the help of training, survey templates, or other support.
Then: Surveys designed with the assumption that they are the primary data source for an overall project.
Now: Surveys designed with the context that the survey is only one source of data, and is likely to be used in combination with multiple data sources.
Then: Surveys designed with the assumption that there would be one mode of data collection (typically phone, online or paper).
Now: Surveys designed for multiple modes of data collection, possibly including mobile.
I am generalizing here, and there are plenty of “buts” and “exceptions.” The reality, however, is that the landscape of survey design has changed. We can’t let yesterday’s best practices hold us back today.
Bottom Line
Those of us who remember spending hours (even days) to craft what can only politely be described as visually bland surveys can be forgiven a secret twinge of envy when we see DIYers creating visually stunning surveys in under an hour. But we have to get over ourselves; new tools are in, and the old rules are out.
About the Author
For more expert tips on market research subscribe to Research Rockstar’s free newsletter at http://www.researchrockstar.com.
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Have a market research question? Kathryn Korostoff is president of Research Rockstar, a company that delivers online and in-person training to busy professionals seeking market research excellence. Kathryn is a market research professional with a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in trade magazines. http://twitter.com/ResearchRocks
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Motives® Liquid Gold Shimmer $14.95 What Makes Motives® Liquid Gold Shimmer Unique? Motives Liquid Gold Shimmer will add shimmer to any look. With the easy-to-use, roll-on applicator, create a sparkle to accentuate eyes, cheeks, shoulders and anywhere you want to shimmer! Motives Liquid Gold Shimmer is also a great base to any eye shadow, glitter or blush. Get Motives Liquid Gold Shimmer for a look that glistens! |
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Motives® Gem Dust – 24K $12 What Makes Motives® Gem Dust Unique? Embellish your eyes with Motives® Gem Dust. Show some attitude with dramatic eyes, or be glamorous with a subdued sparkle. Motives® Gem Dust is available in three shades that are sure to make your eyes rock! |
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Motives® New Nail Candy Color Kit $42 What Makes Motives® New Nail Candy Color Kit Unique? Check out these hot new colors in our Motives New Nail Candy Color Kit. Our collection includes eight sexy and trend setting Nail Candy colors all in one collection so you will have all the colors you need to complement any outfit, mood or occasion. Motives Nail Candy is long lasting and dries with a high gloss, chip-resistant finish. Motives Nail Candy is free of toluene, formaldehyde … |
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Motives® Compact Beauty $21 What Makes Motives® Compact Beauty Unique? Take your beauty on the go with Motives Compact Beauty! This set has everything you need for lip and eye touch-ups while traveling. Motives Compact Beauty includes six lip glosses and four eye shadows. |
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Motives® Boxed Beauty $29.95 What Makes Motives® Boxed Beauty Unique? Your beauty will know no boundaries thanks to Motives Boxed Beauty. Perfect for fashionistas who want access to great cosmetics at any time, Motives Boxed Beauty includes six eye shadows and two blushes, all in one amazing little box. Boxed Beauty ensures you always have the perfect look at your finger tips for any occasion. Take your glam on the go with Motives Boxed Beauty! |
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Motives® Gel Eyeliner – Chocoholic $15.75 What Makes Motives® Mineral Gel Eyeliner Unique?Motives Mineral Gel Eyeliners deliver a luxurious, silky smooth application on the skin and dry to provide long wear with a simple swipe of the brush. Natural mineral pigments balance and maintain healthy skin, while offering a variety of colors with a pearlized finish and rich application. Motives Mineral Gel Eyeliners are talc, paraben and fragrance free. |
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Motives® Pressed Eye Shadow – Pink Lace $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Ecstasy $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Dual Perfection Pressed Powder – Neutral Medium $25 What Makes Motives® Dual Perfection Powder Unique? Luxurious long wear formula with a creamy, soft feel and smooth even application that will leave your skin looking natural, renewed, even and flawless. The Motives Dual Perfection Powder can be used dry as a classic powder foundation or can be used wet as a liquid foundation, either way it will give you the coverage you need in a soft-silky formula designed to provide superior, smooth … |
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Motives® Dual Perfection Pressed Powder – Neutral Light $25 What Makes Motives® Dual Perfection Powder Unique? Luxurious, long wear formula with a creamy, soft feel and smooth-even application that will leave your skin looking natural, renewed, even and flawless. The Motives Dual Perfection Powder can be used dry as a classic powder foundation or can be used wet as a liquid foundation. Either way, it will give you the coverage you need in a soft-silky formula designed to provide superior, smooth … |
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Motives® Luxe Crème Eye Shadow – Metal $15.75 What Makes Motives® Luxe Crème Eye Shadow Unique?Bring a touch of glamour to your eyes with Motives Luxe Crème Eye Shadow. Long-lasting color glides on smoothly, and blends easily while conditioning and hydrating the eyelids to enhance the natural beauty of your eyes. Motives Luxe Crème Eye Shadow will not crease, is water resistant, and maintains the same silky and flawless finish, whether the look is natural or dramatic. |
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Motives® Eye Candy Crème Eye Shadow – Butterscotch $15.75 What Makes Motives® Eye Candy Crème Eye Shadow Unique?Give in to temptation. Motives® Eye Candy Crème Eye Shadow is a treat for your eyes. Each delicious color glides on smoothly and blends easily, while conditioning and hydrating the eyelids. Enhance the natural beauty of your eyes, and provide long-lasting color with Eye Candy from Motives. |
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Motives® Luxe Precision Eye Line – Chocolate Brown $14 What Makes Motives® Luxe Precision Eye Line Unique?Pump up the drama with Motives Luxe Precision Eye Line. This easy-to-apply liquid eyeliner comes in two versatile colors that will accent your eyes and make them pop. The smooth, waterproof formula will keep your eyes looking freshly lined all day and into the night. |
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Motives® Pressed Eye Shadow – Dynasty $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Luau $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Mykonos Blue $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Utopia $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Moroccan Spice $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Perfecting Face Primer $19.95 What Makes Motives® Perfecting Face Primer Unique?Motives Perfecting Face Primer helps to create a youthful canvas for makeup application. This oil-free foundation primer helps your cosmetic application maintain high-color pigments with all day staying power. Obtain a flawless and more youthful appearance. |
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Motives® Luxe Crème Eye Shadow – Gold Dust $15.75 What Makes Motives® Luxe Crème Eye Shadow Unique? Bring a touch of glamour to your eyes with Motives Luxe Crème Eye Shadow. Long-lasting color glides on smoothly, and blends easily while conditioning and hydrating the eye lids to enhance the natural beauty of your eyes. Motives Luxe Crème Eye Shadows will not crease, are water resistant, and maintain the same silky and flawless finish whether the look is … |
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Motives® Luxe Crème Eye Shadow – Blackout $15.75 What Makes Motives® Luxe Crème Eye Shadow Unique? Bring a touch of glamour to your eyes with Motives Luxe Crème Eye Shadow. Long-lasting color glides on smoothly, and blends easily while conditioning and hydrating the eye lids to enhance the natural beauty of your eyes. Motives Luxe Crème Eye Shadows will not crease, are water resistant, and maintain the same silky and flawless finish whether the look is … |
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Motives® Luxe Crème Eye Shadow – Brown Sugar $15.75 What Makes Motives® Luxe Crème Eye Shadow Unique? Bring a touch of glamour to your eyes with Motives Luxe Crème Eye Shadow. Long-lasting color glides on smoothly, and blends easily while conditioning and hydrating the eye lids to enhance the natural beauty of your eyes. Motives Luxe Crème Eye Shadows will not crease, are water resistant, and maintain the same silky and flawless finish whether the look is … |
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Motives® Eye Candy Crème Eye Shadow – Sour Apple $15.75 What Makes Motives® Eye Candy Crème Eye Shadow Unique? Give in to temptation. Motives® Eye Candy Crème Eye Shadow is a treat for your eyes. Each delicious color glides on smoothly and blends easily, while conditioning and hydrating the eyelids. Enhance the natural beauty of your eyes, and provide long-lasting color with Eye Candy from Motives. |
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The Present for Motives® by Scott Barnes – Smokey Nights $39.95 What Makes The Present by Scott Barnes for Motives® Unique?Created exclusively for Motives, this makeup collection contains must-have items that will help you achieve the looks created for Scott Barnes’s celebrity clients. Four lip glosses, four eye shadows, two shades of blush, four shades of concealer for contouring and one translucent powder are all stacked in a convenient little box. The Present by Scott Barnes for Motives is perfect for … |
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Motives® Full Coverage Photo Finish Powder – Neutral Medium $24.5 What Makes Motives® Full Coverage Photo Finish Powder Unique? You can have picture-perfect skin in any light, from every angle and at any time of day. Let this powder float across the skin while providing outstanding full coverage. Designed to be worn as a foundation but can be worn over foundation for extra special coverage and a flawless finish, leaving the skin with a natural, radiant glow. This powder is designed for women of all skin … |
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Motives® Crème Blush – Fiji $18.95 What Makes Motives® Crème Blush Unique?Motives Crème Blush is the blush that you and your skin don’t want to go a day without. Making your cheeks pop with color while minimizing the appearance of imperfections and visible pores, Motives Crème Blush glides on your skin smooth, leaving it with a youthful glow. This blush will not clog pores, and is ideal for all skin types and skin tones. What are you waiting for? Get … |
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Motives® Foundation Brush $17.5 What Makes the Motives® Foundation Brush Unique?With the Motives Foundation Brush, you can apply your Motives Liquid Powder Mineral Foundation or Custom Blend with incredible control for an airbrush-like finish. Made cruelty free with extra-soft taklon, this brush is designed to provide a smooth, even finish while minimizing product waste. Use to apply, distribute and blend foundation onto all areas of the face. |
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Motives® Lip Pumice $14.95 What Makes Motives® Lip Pumice Unique?Dry, rough lips aren’t attractive to anyone. With Motives Lip Pumice, you can kiss away those dry, rough lips and get a smooth, luscious pout. Motives Lip Pumice exfoliates gently to reveal soft, smooth lips. |
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Motives® Custom Palettes (Holds 5 Eye Shadows) $8.5 What Makes Motives® Custom Palettes Unique?You’ll never have to buy a palette just for two colors again! The Motives Custom Palettes fit Motives Pressed Eye Shadow* and Motives Pressed Blush* pans so you can mix and match your favorite Motives colors to create your own custom palette. Motives Custom Palettes’ ultra slim designs fit conveniently into your purse or makeup kit so you can always look your best.*Motives Pressed Eye … |
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Motives® Full Color Lip Shine – Flame $16.95 What Makes Motives® Full Color Lip Shine Unique? Motives® Full Color Lip Shine is a mineral-based formula, delivering sensational color while providing ultra shine. Perfect for any fashion conscious woman who wishes to keep her pout glistening and hydrated with bold color. Silica provides shine while mica and titanium provide a protective barrier for soft, beautiful lips. |
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Motives® Full Color Lip Shine – Tease $16.95 What Makes Motives® Full Color Lip Shine Unique? Motives® Full Color Lip Shine is a mineral-based formula, delivering sensational color while providing ultra shine. Perfect for any fashion conscious woman who wishes to keep her pout glistening and hydrated with bold color. Silica provides shine while mica and titanium provide a protective barrier for soft, beautiful lips. |
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Motives® For La La Mineral Lip Shine – Bella $16.5 What Makes the Motives® for La La Mineral Lip Shine Unique? Full, plump-looking lips with intense color are a breeze with Motives for La La Mineral Lip Shine. This mineral-based formula delivers sensational color with ultra shine and protection to achieve soft, beautiful lips. The brush applicator makes application easy by increasing the amount of lip shine available on each swipe. Motives for La La Mineral Lip Shine is perfect for any fashion … |
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MINE® by Loren Ridinger Gift Set – Includes MINE® Perfume, MINE® Body Lotion, MINE® Shower Gel $39.95 What Makes MINE® by Loren Ridinger Gift Set Unique?Experience fragrance ecstasy with the MINE by Loren Ridinger Gift Set. Along with the MINE fragrance, the gift set includes a luxurious shower gel that gently cleanses away impurities as it conditions the skin, and a rich, non-greasy body lotion that leaves your skin soft and smooth while indulging you in the lasting scent of MINE. |
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Skintelligence® 5-Piece Set – (Single Bottles: ph Skin Normalizer, Daily Moisturizer Enhancer, Hydra Derm Deep Cleansing Emulsion, Facial Firming Masque, C $105.33 What Makes Skintelligence® 5-Piece Set Unique?Skintelligence 5-Piece Set is the perfect way an individual can care for beautiful skin to last a lifetime. Every day, one should implement a basic skin care regimen that is fast, effective and affordable. Each set includes an 8 ounce Hydra Derm Deep-Cleansing Emulsion, an 8 ounce pH Skin Normalizer, a 4 ounce Daily Moisture Enhancer and a one ounce Cellular Perfecting Complex. The set … |
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Cellular Laboratories™ De-Aging Facial Cleanser $36.88 What Makes Cellular Laboratories™ De-Aging Facial Cleanser Unique? Cellular Laboratories De-Aging Facial Cleanser is a botanical-rich foaming cleanser for the face that gently dissolves dead skin cells and exfoliates without stripping the skin. Using a cleanser morning and night helps to promote regeneration of healthy cells, while soothing and keeping the skin nourished and beautiful. This … |
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Motives™ Pressed Bronzer – California Girl $22.08 What Makes Motives™ Pressed Matte Bronzer Unique? Introducing California Girl Matte Bronzer. Warm up your skin without the extra sparkle of Miami Glow. A more natural bronze with the same soft and silky feel, you will look like you just came from the West Coast. Motives Pressed Bronzer in California Girl provides a radiant summer glow any time of the year and has a matte finish to keep things simple. This bronzer blends well and layers … |
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Motives™ Shape & Sculpt Duo $22.08 What Makes Motives™ Shape & Sculpt Duo Unique? Double-sided compact that contains everything you need to highlight and contour like a pro. The dark side creates depth in areas such as the hollows of your cheeks. Using the light side brings the eye forward, highlighting areas such as the bridge of the nose or chin. Contouring can help accentuate and hide imperfect face structures, making you look your best every day. |
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Motives™ Pro Color Kit $368.82 What Makes The Motives™ Pro Color Kit Unique?Our new Motives™ Pro Color Kit is a fabulous tool for salons, makeup artists and consultants. The kit comes in two beautiful palettes to display all our new Motives colors. One palette contains all five of the Dual Perfection Powders, all four of the Photo Finish Powders, all 12 of the Pressed Blushes and a Miami Glow Bronzer.The second palette displays all 46 of the new Motives Eye … |
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Motives Base Coat $6.98 What Makes Motives Base Coat Unique? Keep your nail polish looking fresh longer! Motives Base Coat adheres to the nail to provide long-lasting hold on your favorite Nail Candy color. Motives Base Coat protects nails from stains, and diminishes premature chipping and peeling of your polish. Motives Base Coat also helps keep the nail plate strong to help stop breaks and splits. Preserve a flawless polish with Motives Base Coat! |
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Motives™ Eyebrow Pencil – Medium Brown $14.05 What Makes Motives™ Eyebrow Pencil Unique? The best way to put the finishing touch on a polished look is with beautifully sculpted and defined eyebrows. Motives Eyebrow Pencils help you achieve brow perfection with a firm formula that glides on smoothly to fill in sparse areas and maintain attractive eyebrows. |
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Motives™ Eyebrow Pencil – Dark Blonde $14.05 What Makes Motives™ Eyebrow Pencil Unique? The best way to put the finishing touch on a polished look is with beautifully sculpted and defined eyebrows. Motives Eyebrow Pencils help you achieve brow perfection with a firm formula that glides on smoothly to fill in sparse areas and maintain attractive eyebrows. |
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Motives™ Pressed Eye Shadow – Twilight $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Motives™ Pressed Eye Shadow – Stardust $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Motives™ Pressed Eye Shadow – Galaxy $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Motives™ Pressed Eye Shadow – Heiress $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Skintelligence® pH Skin Normalizer – Single (8 oz./237 ml. Bottle) $14.55 What Makes Skintelligence® pH Skin Normalizer Unique?pH Skin Normalizer is a combination of special herbs that acts to naturally assist your skin to maintain a normal pH. Keeping your skin at the proper pH level, your skin automatically acts to resist the effects of pollution, bacteria and other environmental conditions. |
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Skintelligence® Daily Moisture Enhancer – Single (4 oz./118 ml. Bottle) $23.03 What Makes Skintelligence® Daily Moisturizer Enhancer Unique?Daily Moisturizer Enhancer is a unique emulsion formula that protects and moisturizes the inner tissues to give your skin a smooth, firm and youthful appearance. The formula is non-oily, naturally fragrant and may be applied under makeup. |
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Motives™ Pressed Eye Shadow – Star Struck $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Skintelligence® Cellular Perfecting Complex – Single (1 oz./30 ml. Bottle) $33.07 What Makes Skintelligence® Cellular Perfecting Complex Unique?Cellular Perfecting Complex is a special formula that helps repair skin cells damaged by the effects of exposure to the ultraviolet rays of the sun. It enables the skin cells to retain moisture for longer periods, resulting in more youthful and healthier-looking skin. |
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Skintelligence® Facial Firming Masque – Single (4 oz./118 ml. Bottle) $21.03 What Makes Skintelligence® Facial Firming Masque Unique?Skintelligence Facial Firming Masque is a breakthrough in masque technology. Its clear formula does its work in just 12 minutes. The Skintelligence Facial Firming Masque tightens and tones your facial skin while helping to remove impurities from deep within your skin. This facial masque promotes circulation and skin texture, and can help to temporarily erase the effects of time, … |
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Skintelligence® Hydra Derm Deep Cleansing Emulsion – Single (8 oz./237 ml. Bottle) $14.55 What Makes Skintelligence® Hydra Derm Deep Cleansing Emulsion Unique?Hydra Derm Deep Cleansing Emulsion is a water-activated, deep cleansing emulsion that penetrates beneath the skin surface to loosen and dissolve dirt, makeup and sebaceous impurities. This product will not clog pores and contains all natural ingredients. |
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The Present for Motives™ by Scott Barnes – Golden Goddess $40.09 What Makes The Present by Scott Barnes Unique? Created exclusively for Motives™, this makeup collection contains must-have items that will make you look like one of Scott Barnes’s celebrity clients. Four lip glosses, four eye shadows, two shades of blush, four shades of concealer for contouring and one translucent powder are all stacked in a convenient little box. The Present is perfect for traveling and can take you from day to night with … |
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The Present for Motives™ by Scott Barnes – Smokey Nights $40.09 What Makes The Present by Scott Barnes Unique? Created exclusively for Motives™, this makeup collection contains must-have items that will make you look like one of Scott Barnes’s celebrity clients. Four lip glosses, four eye shadows, two shades of blush, four shades of concealer for contouring and one translucent powder are all stacked in a convenient little box. The Present is perfect for traveling and can take you from day to night with … |
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Motives™ Pressed Eye Shadow – Plum Frost $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Motives™ Pressed Eye Shadow – Bronze Beauty $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Motives™ Perfecting Face Primer $20.02 What Makes Motives™ Perfecting Face Primer Unique? Motives™ Perfecting Face Primer helps to create a youthful canvas for makeup application. This oil-free foundation primer helps your cosmetic application maintain high-color pigments with all day staying power. Obtain a flawless and more youthful appearance. |
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MINE™ by Loren Ridinger Gift Set $40.09 What Makes MINE™ by Loren Ridinger Gift Set Unique? Experience fragrance ecstasy with the MINE™ by Loren Ridinger Gift Set. Along with the MINE™ fragrance, the gift set includes a luxurious shower gel that gently cleanses away impurities as it conditions the skin, and a rich, non-greasy body lotion that leaves your skin soft and smooth while indulging you in the lasting scent of MINE™. |
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Motives™ Eye Blender Blush $9.99 What Makes Motives™ Eye Blender Brush Unique? Perfect for shading and blending your eye area with different shades of Motives™ Eye Shadow, you will be amazed at the way it perfectly creates contours and highlights. Use this brush to apply and blend your favorite Motives eye shadows. Create any number of stunning combinations and have them blend seamlessly together. The super soft bristles blend and soften even the deepest of shades. |
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Motives™ Eye Lash Curler $9.99 What Makes Motives™ Eye Lash Curler Unique? A favorite of makeup artists everywhere, an eyelash curler is truly a girl’s best friend. It gently clamps around your lashes, making them reach for the sky. Precise engineering applies the perfect amount of pressure on eyelashes and will not pinch your eyelid. Instantly opens the appearance of the eye and prepares the lashes for mascara application. For an extra boost, try heating the … |
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Motives™ Detailing Brush $9.99 What Makes Motives™ Detailing Brush Unique? This little brush will add the tiniest details to your eye shadow design. Strong synthetic bristles allow for a firm tip, great for controlled application of small details. Amazing for smudging out liner for smokey eye looks. Perfectly reaches into the crease or along the lash line. Great for applying Motives™ Paint Pot Mineral Eye Shadow or Gem Dust. |
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Motives™ False Eyelashes – Stargazer $6.98 What Makes Motives™ False Eyelashes Unique? False eyelashes will make your eyes look bigger, fuller and more inviting. They can increase the drama for special occasions and photographs. Each different set has its own unique personality. Change your lashes for different events, and feel the confidence and flirtatious fun that each set personifies. If you learn how to put them on correctly, no one will ever guess that they’re not yours. |
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Motives™ False Eyelashes – Bombshell $6.98 What Makes Motives™ False Eyelashes Unique? False eyelashes will make your eyes look bigger, fuller and more inviting. They can increase the drama for special occasions and photographs. Each different set has its own unique personality. Change your lashes for different events, and feel the confidence and flirtatious fun that each set personifies. If you learn how to put them on correctly, no one will ever guess that they’re not … |
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Motives™ False Eyelashes – Material Girl $6.98 What Makes Motives™ False Eyelashes Unique? False eyelashes will make your eyes look bigger, fuller and more inviting. They can increase the drama for special occasions and photographs. Each different set has its own unique personality. Change your lashes for different events, and feel the confidence and flirtatious fun that each set personifies. If you learn how to put them on correctly, no one will ever guess that they’re not yours. |
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Motives™ False Eyelashes – Fashionista $6.98 What Makes Motives™ False Eyelashes Unique? False eyelashes will make your eyes look bigger, fuller and more inviting. They can increase the drama for special occasions and photographs. Each different set has its own unique personality. Change your lashes for different events, and feel the confidence and flirtatious fun that each set personifies. If you learn how to put them on correctly, no one will ever guess that they’re not yours. |
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Motives™ Ageless Renewal Foundation™ – Medium – Tan $29.61 What Makes Motives™ Ageless Renewal Foundation™ Unique? Ageless Renewal Foundation™ instantly smoothes fine lines and wrinkles, and visibly maintains younger looking skin over time. This revolutionary and exclusive foundation provides even coverage while the powerful anti-aging ingredients, including coenzyme Q10 and hydrolyzed collagen, help reduce the appearance of fine lines and wrinkles over time. Imperfections are … |
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Motives™ Ageless Renewal Foundation™ – Light – Porcelain $29.61 What Makes Motives™ Ageless Renewal Foundation™ Unique? Ageless Renewal Foundation™ instantly smoothes fine lines and wrinkles, and visibly maintains younger looking skin over time. This revolutionary and exclusive foundation provides even coverage while the powerful anti-aging ingredients, including coenzyme Q10 and hydrolyzed collagen, help reduce the appearance of fine lines and wrinkles over time. Imperfections are … |
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Motives™ Ageless Renewal Foundation™ – Deep – Honey $29.61 What Makes Motives™ Ageless Renewal Foundation™ Unique? Ageless Renewal Foundation™ instantly smoothes fine lines and wrinkles, and visibly maintains younger looking skin over time. This revolutionary and exclusive foundation provides even coverage while the powerful anti-aging ingredients, including coenzyme Q10 and hydrolyzed collagen, help reduce the appearance of fine lines and wrinkles over time. Imperfections are … |
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MINE™ by Loren Ridinger Body Lotion $13 What Makes MINE™ by Loren Ridinger Body Lotion Unique? MINE™ by Loren Ridinger Body Lotion brings you the feminine and elegant aroma of gardenias, combined with an aphrodisiac of intoxicating musk. MINE™ Body Lotion moisturizes and softens the skin for an irresistible smooth touch with the scent of MINE™. |
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Motives Luxe Precision Eye Line – Sapphire – Get 2 For The Price of 1 SPECIAL $14.05 What Makes Motives™ Luxe Precision Eye Line Unique? Stay perfectly lined, perfectly defined with Motives Luxe Precision Eye Line. It has a velvet touch precision tip and a satiny smooth, stay-put formula. Eye Line glides on easily, giving you perfectly defined eyes with staying power that lasts all day and into the night. |
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Loren Jewels Gold and Silver Earrings with Diamond, Emerald, Ruby and Mother of Pearl $2302.92 14kt gold and sterling silver mother of pearl earrings with 1.09ctw of diamonds, 1.59ctw of emeralds and 0.07ctw of rubies. |
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Motives® for La La Mineral Blush $16.5 What Makes the Motives® for La La Mineral Blush Unique? Get exceptional sheer coverage with a near-weightless finish thanks to Motives for La La Mineral Blush, which leaves the face feeling silky and provides color that immediately revives your appearance. The vibrant shades of pinks and browns included in Motives for La La Mineral Blush were carefully chosen by La La Anthony, who partnered with Internet mogul Loren Ridinger, whose expertise … |
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Heart Health™ System – Single Box (Advanced LipiTrim® Ultra, Essential Omega III Fish Oil, TriActive™) $104.95 What Makes the Heart Health™ System Unique? The Heart Health System is comprised of Heart Health Essential Omega III Fish Oil with Vitamin E, Heart Health TriActive™, and Heart Health Advanced LipiTrim® Ultra, all designed to promote overall cardiovascular health. Heart Health Essential Omega III Fish Oil with Vitamin E provides the three grams of EPA† (eicosapentaenoic acid) and DHA† (docosahexaenoic … |
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Motives® Plum Pretty $39.95 What Makes Motives® Plum Pretty Unique? Motives Plum Pretty is a combination of five rich colors of Motives Pressed Eye Shadow. With colors perfect for day and night, this palette of purple and pink hues will always leave you looking and feeling plum perfect. Because Plum Pretty comes conveniently packaged in a sleek but durable compact, this versatile palette is great for travel. It’s also easy to wrap up and give as a gift. Whether … |
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Motives® Luxe Precision Eye Line – Get 2 For The Price of 1 SPECIAL $14 What Makes Motives® Luxe Precision Eye Line Unique? Stay perfectly lined, perfectly defined with Motives Luxe Precision Eye Line. It has a velvet touch precision tip and a satiny-smooth, stay-put formula. Eye Line glides on easily, giving you perfectly defined eyes with staying power that lasts all day and into the night. |
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Isotonix® Coenzyme Q10 $54 What Makes Isotonix® Coenzyme Q10 Unique? Coenzyme Q10 is a nutrient that plays a vital role in health maintenance. It contributes to a healthy cardiovascular system, periodontal health, healthy blood sugar levels, and maintenance of cholesterol and triglyceride concentrations. It also helps sustain vitamin E levels in cell membranes, energizing the immune system and helping to maintain a healthy weight. A person’s heart beats, on … |
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VitaShield OPC-3® Triple Serum $104.95 What Makes VitaShield® OPC-3® Triple Serum Unique? Our skin is under constant attack from environmental factors and, as we age, the protective systems of our body become overworked and begin to break down. Fight back with VitaShield OPC-3 Triple Serum to help slow down the aging process.OPCs are powerful extracts, rich in bioflavonoids found in grape seed, pine bark and red wine. These extracts contain a high content of polyphenols and … |
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PureH20™ Pre-Sediment Water Filter Hose Replacement $35 What Makes PureH20™ Pre-Sediment Water Filter Hose Unique? PureH20™ Water Filter Hose with Pre-Sediment Filter is a component part for current users of the PureH20™ Water Filtration System. The Water Filter Hose with Pre-Sediment Filter is a replacement part, and includes the hose attachment and three pre-sediment replacement filters. Sediment levels vary throughout the country. Pre-sediment filters should be changed … |
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Fixx™ Thick Hair Shampoo & Conditioner $16.95 What Makes Fixx™ Thick Hair Shampoo & Conditioner Unique? Turn to Fixx Thick Hair Shampoo & Conditioner for a more gentle solution to get softer, fuller-looking hair. Enhanced with natural ingredients, such as Stinging Nettle Extract and Tea Tree leaf oil, which combat pollutants while promoting luster and shine, Fixx Thick Hair Shampoo & Conditioner treats hair from root to end. Go above and beyond the … |
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Motives® Destination Beauty Compact Spring/Summer 2012 $29.95 What Makes Motives® Destination Beauty Compact Spring/Summer 2012 Unique?Make a statement with four of the hottest shades this season, and take them wherever you go with Motives Destination Beauty Compact. Contour like a pro this summer with the ability to create a subtle or dramatic eye to fit any mood, occasion and to complement any look. These intense pigments are silky in texture and blend quickly, offering a customized look that … |
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PureH20™ Pre-sediment Filter Replacements $7.5 What Makes PureH20™ Pre-sediment Filter Replacements Unique? The PureH20™ Water Filtration System with Pre-sediment Filter helps to reduce unpleasant chlorine taste and odor, and many contaminants that municipal water supplies may not eliminate, resulting in better-tasting and healthier water. Sediment levels vary throughout the country. Pre-sediment filters should be changed out every 2-4 weeks or when filter turns … |
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PetHealth™ Pad & Paw Balm $13.95 What Makes PetHealth™ Pad & Paw Balm Unique? Harsh weather conditions, such as salt in cold climates and hot pavement, can damage a dog’s pads. Cracking and calluses can lead to excessive licking and biting, which increases rawness in the paw that can lead to infection. PetHealth Pad & Paw Balm is enriched with jojoba oil, sweet almond oil and sunflower oil to soothe and protect the pad and paw. PetHealth Pad & Paw Balm is … |
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MPC® Maximum Prostate Care $23 What Makes MPC® Maximum Prostate Care Unique? Over the years, a variety of nutraceuticals have been used to support prostate health. The use of herbs to promote prostate well being is increasingly popular in Europe with several successful clinical trials. The key to selecting a natural alternative to prostate care is to look for herbs and nutrients that work in concert together like saw palmetto, reishi, zinc and selenium. MPC Maximum … |
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Isotonix OPC-3® Beauty Blend $73.5 What Makes Isotonix OPC-3® Beauty Blend Unique: Isotonix OPC-3 Beauty Blend is formulated to promote skin elasticity, support healthy collagen production, replenish essential vitamins and minerals for the skin, and provide the skin and body with improved antioxidant defenses. This product helps maintain skin health at the cellular level, nourishing and rejuvenating skin cells with some of the finest antioxidants available today … |
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Fixx™ Argan Oil Conditioner $19.95 What Makes Fixx™ Argan Oil Conditioner Unique? Take the time to treat your hair with the nutrients it needs to help you look your best. Fixx Argan Oil Conditioner will help free you of dry, dull, tangled hair. Strengthen hair and restore it to its youthful-looking state with the nutrients of rarely-used Argan Oil. Take advantage of a conditioner that penetrates your hair with a superior formula, featuring vitamin E and carotenes. … |
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Fixx™ Argan Oil Shampoo $19.95 What Makes Fixx™ Argan Oil Shampoo Unique? Keep up appearances with Fixx Argan Oil Shampoo. Don’t just wash your hair with the first product in arm’s reach; treat your hair from root to end with the moisturizing nutrients and antioxidants found in Fixx Argan Oil Shampoo. Promote strong, weightless hair and lasting shine with Silk Amino Acids and Hydrolyzed Wheat Protein, and make your hair irresistibly soft to the … |
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Fixx™ Argan Oil No Frizz $15.95 What Makes Fixx™ Argan Oil No Frizz Unique? Frizz is a major problem for both men and women, especially those with curly or full-bodied hair. Hot weather and humidity tend to be the main culprits but, with a little preparation, frizz can be managed and controlled with ease. Fixx Argan Oil No Frizz helps tame your frizz while making your hair smooth, and adding shine and body. While other products might stop the frizz temporarily, … |
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Motives® Gel Eyeliner $15.75 What Makes Motives® Mineral Gel Eyeliner Unique?Motives Mineral Gel Eyeliners deliver a luxurious, silky smooth application on the skin and dry to provide long wear with a simple swipe of the brush. Natural mineral pigments balance and maintain healthy skin, while offering a variety of colors with a pearlized finish and rich application. Motives Mineral Gel Eyeliners are talc, paraben and fragrance free. |
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Loren Jewels Gold and Silver Star Ring with Diamonds $2891.25 14kt gold and sterling silver star ring with 0.80ctw of diamonds. |
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Loren Jewels Gold and Diamond Cocktail Ring $3996.48 18kt gold ring with 1.79ctw of diamonds. |
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Loren Jewels Gold and Silver Red Onyx and Crystal Ring $2193.65 18kt gold and sterling silver ring with red onyx and crystals. |
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Loren Jewels Gold and Sterling Silver and Pink Tourmaline Ring with Diamonds and Rubies $3687.61 14kt gold and sterling silver ring with 1.48ctw of diamonds, 0.15ctw of rubies and 2.35ctw of pink tourmalines. |
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Loren Jewels Diamond Bangle Bracelet with Rose Cut Diamonds $3500 10kt gold and sterling silver bracelet with 3.67ctw of pavé and rose cut diamonds. |
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Loren Jewels Macramé Bracelet with Black Spinels and Onyx Beads $1700 Sterling silver macramé bracelet with black spinels and black onyx beads. |
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Loren Jewels Macramé Bracelet with Yellow Sapphires and Pearls $2900 Sterling silver macramé bracelet with 5.30ctw of yellow sapphires and seven white pearls. |
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Loren Jewels Black Macramé Bracelet with Onyx Beads $800 Macramé bracelet with nine black onyx beads and two black onyx end beads. |
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Loren Jewels Pink Sapphire Bangle Bracelet $625 Gold-plated sterling silver bangle bracelet with 2.59ctw of pink sapphires. |
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Loren Jewels Yellow Sapphire Bangle Bracelet $625 Sterling silver bracelet with 2.70ctw of yellow sapphires. |
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Loren Jewels Gold and Silver Pavé Diamond Ring with Colored Diamonds $3750 14kt gold and sterling silver ring with 3.03ctw of pavé and fancy colored diamond center stone. |
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Loren Jewels Gold Bangle Bracelet with Diamond Accents $18900 14kt gold and sterling silver diamond bracelet with 3.44ctw of diamonds. |
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Loren Jewels Gold Square Bangle Bracelet with Diamonds $13100 18kt gold square bangle bracelet with 6.50ctw of diamonds. |
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Loren Jewels Gold and Silver Ring with Pavé and Colored Diamonds $4025 14kt gold and sterling silver ring with 2.26ctw of pavé and fancy colored diamonds. |
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Heart Health™ Essential Omega III Fish Oil with Vitamin E $63.17 What Makes Heart Health™ Essential Omega III Fish Oil with Vitamin E Unique? Essential Omega III is a source of essential fatty acids which may help maintain a cardiovascular system and overall immune health. Omega-3 fatty acids have been clinically demonstrated to assist in maintaining healthy triglyceride and cholesterol levels. Recommended Adult Dose: Take two capsules twice daily with 8 fluid ounces of … |
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Motives™ Eyebrow Pencil $14.05 What Makes Motives™ Eyebrow Pencil Unique? The best way to put the finishing touch on a polished look is with beautifully sculpted and defined eyebrows. Motives Eyebrow Pencils help you achieve brow perfection with a firm formula that glides on smoothly to fill in sparse areas and maintain attractive eyebrows. |
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The Present for Motives™ by Scott Barnes $40.09 What Makes The Present by Scott Barnes Unique? Created exclusively for Motives™, this makeup collection contains must-have items that will make you look like one of Scott Barnes’s celebrity clients. Four lip glosses, four eye shadows, two shades of blush, four shades of concealer for contouring and one translucent powder are all stacked in a convenient little box. The Present is perfect for traveling and can take you from day to night with … |
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Motives™ Gem Dust $12.04 What Makes Motives Gem Dust Unique? Embellish your eyes with Motives Gem Dust. Show some attitude with dramatic eyes, or be glamorous with a subdued sparkle. Motives Gem Dust is available in three shades that are sure to make your eyes rock! |
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Motives™ Eye Blender Brush $9.99 What Makes Motives™ Eye Blender Brush Unique? Perfect for shading and blending your eye area with different shades of Motives™ Eye Shadow, you will be amazed at the way it perfectly creates contours and highlights. Use this brush to apply and blend your favorite Motives eye shadows. Create any number of stunning combinations and have them blend seamlessly together. The super soft bristles blend and soften even the deepest of shades. |
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Motives™ Ageless Renewal Foundation™ $29.61 What Makes Motives™ Ageless Renewal Foundation™ Unique? Ageless Renewal Foundation™ instantly smoothes fine lines and wrinkles, and visibly maintains younger-looking skin over time. This revolutionary and exclusive foundation provides even coverage while the powerful anti-aging ingredients, including coenzyme Q10 and hydrolyzed collagen, help reduce the appearance of fine lines and wrinkles over time. Imperfections are … |
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PureH2O™ Countertop Water Filter Replacement Cartridges $58.21 What makes this product unique? The PureH2O™ Water Filtration System features an exclusive dual-filter system installs in seconds and uses a combination of carbon filtration, ion exchange and sub-micron filtration to produce truly healthy, great-tasting water from your kitchen tap. Using the latest two-stage water filtration technology, the PureH2O Water Filtration System filters out a wider range of contaminants than other filters (see … |
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PureH20™ Water Filter Hose Replacement $28.1 What Makes PureH20™ Water Filter Hose Replacement Unique? PureH20™ Water Filter Hose is a component part for current users of the PureH20™ Water Filtration System. The water filter hose is a replacement part, and includes the hose and chrome fitting. Remove the old hose and chrome fitting from PureH20™ Countertop Water Filter System, and replace with new hose and chrome fitting. |
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Motives™ Brow Wax $14.55 What Makes Motives™ Brow Wax Unique? Nicely groomed brows are the finishing touch to frame a beautiful face. Achieve a smooth and polished look by using Motives™ Brow Wax. Sculpt a perfect shape by brushing this colorless wax through the eye brows. The gorgeous hold will last all day. |
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TLS Website Subscription $9.99 What Makes TLS Website Unique? A 2001 study found that participants who regularly used interactive web tools — utilized feedback from nutritionists, joined online chats, submitted food diaries, and tracked their progress — lost almost 40 percent more weight than those who only used the Internet for weight loss research.The TLS Website allows you to participate in a weight loss program in the comfort of your own home. If you are … |
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Snap™ Accessory Pack $10.04 3 Flip Tops, 2 Spray Bottles, Sprayer, Plunger and Home and Shop Cloth |
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Snap™ Home & Shop Cloth $32.07 What makes this product unique? The Snap™ Home & Shop Cloth helps remove rust stains and paint spots from pewter, gold, chrome, nickel, steel, aluminum, copper, brass, bronze, enamel and ceramic tile. The Home & Shop Cloth helps in removing alcohol, water, ink and heat stains from furniture. It polishes and waxes wood and enamel parts. It also helps hide surface scratches on wood furniture, enamel and silver. Make stain removing and … |
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Snap™ Dishwashing Liquid $9.99 What makes this product unique? Snap™ Dishwashing Liquid is a superior cleaning formula that cuts through grease and grime, leaving your dishes sparkling clean. Snap Dishwashing Liquid is formulated with Aloe Vera gel, to pamper your hands while cutting through even the toughest mess. Snap Dishwashing Liquid is safe for all your pots and pans, fine china, everyday china and wine glasses. Snap Dishwashing Liquid can also be used as liquid hand … |
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Motives™ Lustrafy Mascara $17.01 What Makes Motives™ Lustrafy Mascara Unique? Intense lashes are a must with any look, day or night. Maximize the length and curl of your lashes with our smudge-free formula. The push-up bra for your lashes, Motives Lustrafy Mascara lifts your lashes without the hassle of an eyelash curler. Lustrafy will give you incredible, eye-catching lashes with excellent definition and all day staying power. |
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Motives™ Lip Pumice $15 What Makes Motives™ Lip Pumice Unique? Dry, rough lips aren’t attractive to anyone. With the Motives™ Lip Pumice, you can kiss away those dry, rough lips and get a soft, smooth, luscious pout. This gentle exfoliator will make your pout smoother than ever. |
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Motives™ Essential Lip Kit $35.13 What Makes Motives® Essential Lip Kit – Noon to Night Unique? The Motives® Essential Lip Kit is a trendsetting palette that contains nine gorgeous hues designed to complement every skin tone, age and season. This palette is great for busy women on the go who need long-lasting color from noon to night. These colors allow you to go as bold or as natural as you like. Start the day cool and end the day red hot! |
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Motives™ Vitamin E Lip Treatment $17.56 What Makes Motives™ Vitamin E Lip Treatment Unique: Chapped lips are never sexy; keep your lips luscious with Motives Vitamin E Lip Treatment. Perfect for use after the Motives Lip Pumice, this luxurious Vitamin E helps heal chapped lips and nourishes the delicate skin under the eyes. It is ultra-enriched with natural emollients that moisturize and rejuvenate delicate skin. |
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Motives™ Pucker Up Lip Plumper $16.06 What Makes Motives™ Pucker Up Lip Plumper Unique? Our revolutionary lip plumping treatment uses advanced technology to help make lips look fuller instantly. The exclusive formula visibly reduces the appearance of fine lines and wrinkles, which gives you the luscious full-lip look you have always wanted. The unique, greaseless, feather-light liquid instantly smoothes the texture of lips while enhancing their natural contours. Comes in our … |
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Live Better, Longer: The Science Behind OPCs $6.42 Live Better, Longer: The Science Behind the Amazing Health Benefits of OPCs (Oligomeric Proanthocyanidins) – Richard A. Passwater, Ph.D. Research findings from around the world explain how OPCs, an intensively investigated free-radical fighter, works.* Whether you know it or not, your body is constantly being attacked by harmful free radicals. You cannot see them, or touch them, but they are always there, trying to destroy body proteins … |
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Cell Phones: Medical Menaces of a Modern Day Convenience $6 Written by Drs. Robert Goldman and Ronald Klatz, this book makes sense of the controversy over effects from the emissions of radio frequency (RF) radiation from mobile and cordless phones. The popularity of these devices has not kept pace with a reliable or conclusive body of knowledge that examines their safety and possible ill health effects. The buzz in the popular media concerning this subject has only served to confuse consumers even more. … |
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Transitions™ DVDs $3 What Makes the Transitions Lifestyle System® Testimonial DVD Unique? This DVD will show you real customers that have had incredible success with the Transitions Lifestyle System®. Watch as they tell their motivational stories on this 12 minute testimonial DVD that is sure to inspire you and your customers. |
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Cellular Laboratories® De-Aging Toner $46.5 What Makes Cellular Laboratories™ De-Aging Toner Unique?Cellular Laboratories™ De-Aging Toner is the second step in cleansing. Toner is a key step in an effective skin care regimen. After cleansing, Cellular Laboratories™ De-Aging Toner removes any remaining traces of makeup and impurities, while allowing the skin to maintain its vital moisture. Our technologically-advanced formula … |
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Motives® Custom Palettes $15 What Makes Motives® Custom Eye Shadow Palette Unique? Ultra slim, easy-to-use, customisable palette allows you to mix and match your favourite Motives colours. Fits conveniently into your purse or makeup kit so you always look your best! Keep in mind that you can also use your favourite eye shadows as an eye liner. You can create many different looks from your custom palette. These handy custom palettes make taking a day look to an … |
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Motives® Dual Perfection Pressed Powder $37.9 What Makes Motives® Dual Perfection Powder Unique?Luxurious, long wear formula with a soft feel and smooth, even application that will leave your skin looking natural, renewed, even and flawless. The Motives Dual Perfection Powder can be used dry as a classic powder foundation or can be used wet as a liquid foundation; either way, it will give you the coverage you need in a soft-silky formula designed to provide superior, smooth and even … |
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Motives® Rich Formula Lipstick $21.8 What Makes Motives® Rich Formula Lipstick Unique?Pamper your lips with this divinely smooth, silky and glamorous shine, providing even coverage with daring colour. Make sure your lips look luscious with sheer or heavy coverage, whatever the occasion with the Motives Rich Formula Lipstick. Don’t worry about fine lines or creases as you go from day to night with this great extended wear lipstick. |
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A Nonparametric Approach to Perceptions-Based Market Segmentation $50.06 The new series edited by the Jubildumsstiftung of the Wirtschaftsuniversitdt Wien, aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. The Volumes One and Two focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issue in a company’s marketing decision making. The analytical tools highlighted in the Foundations’ and Applications’ Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data. |
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A surrogate measure of customer satisfaction in the manufacture of Printed Wiring Boards. $108 The objective of this research is to determine and develop a model that is capable of accurately measuring customer satisfaction for different industries and in particularly for the Printed Wiring Boards (PWB) Manufacturers. The new model will incorporate data not being collected or utilized by the survey method of determining customer satisfaction.;The method used is a weighted average of satisfaction among several researched categories with percentages that accurately represent the relative importance of multiple facets of the PWB manufacturers customer satisfaction.;A very common term in quality assurance is that “What is not measured accurately can not be evaluated or managed correctly,” thus customer satisfaction is a very important aspect of any business, industry, or government. A satisfied customer will do more business and recommend it to other potential customers. Thus the business will grow and more revenues result. On the other hand, an unsatisfied customer will abandon the business and encourage more customers not to get involved with the same business so the business may decline and lose its market share and profitability. The categories that contribute to PWB customer satisfaction will be determined by conducting surveys among the leaders and best in the business of the PWB industry in addition to discovery of related articles that define the categories of the customer satisfaction for the PWB manufacturers.;Once the categories are determined, the research concentrates on the weighting of the categories that most contribute to the PWB customer’s satisfaction and a measure of satisfaction is derived. The model is easily applied to any other kind of PWB business or service industry.;The model is based on empirical methods that will give an accurate measurement for the PWB customer’s satisfaction. This in turn allows organizations the opportunity for improving customer satisfaction and increasing market share. The algorithm is based on characteristics |
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Achieving Accountability in Higher Education: Balancing Public, Academic, and Market Demands $48 In an era and economy driven by knowledge and information, accountability becomes of ever increasing importance.With contributions from leading experts in the field, this comprehensive and timely book presents the principles and guidelines for effective accountability for states, colleges, and universities. Achieving Accountability in Higher Education clarifies the concept of accountability for both public and private colleges and universities and explores its reaches and limits.  The book examines the most recent developments, offers current models for each of the major approaches to accountability, and analyzes their shortcomings.Achieving Accountability in Higher Education is filled with a wealth of information, models, and suggestions andPresents the “Accountability Triangle”—balancing state priorities, academic concerns, and market forcesDescribes state and federal policies, system designs, and funding strategiesOutlines the current state and future prospects of the major approaches to accountabilityExamines the pressures on accreditors to hold campuses and programs responsible for performance resultsExplains the value of student and alumni survey information for policymakersDetails the weaknesses and possibilities of standardized tests of student learningExplores the development of credible and comparable methods for assessing and auditing student learningDescribes the current problems and possibilities of performance reporting, budgeting, and fundingAssesses the impact of student markets and national ratings on quality and price in higher educationAchieving Accountability in Higher Education is an important resource that identifies the delicate balance between accountability and autonomy that allows the academy to simultaneously serve and scrutinize society. |
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Business Forecasting $39.73 New – The sixth edition of “Business Forecasting” is the most practical forecasting book on the market with the most powerful software – Forecast X. This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum. This sixth edition includes Forecast X softw |
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Business Forecasting $31.89 Used – The sixth edition of “Business Forecasting” is the most practical forecasting book on the market with the most powerful software – Forecast X. This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum. This sixth edition includes Forecast X soft |
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Business Forecasting W/ Forecastx $52.53 New – Business Forecasting with Forecast X, 4/e by Wilson and Keating is a broad-based survey of business forecasting methods including subjective and objective approaches. The focus, however, is on the most proven acceptable methods used commonly in business and government such as regression, smoothing, decomposition, and Box-Jenkins. This exciting new edition integrates the most comprehensive software tool available in this market, Forecast X. This excel-based tool (which received a 4 point ou |
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Business Forecasting W/ Forecastx $22.37 Used – Business Forecasting with Forecast X, 4/e by Wilson and Keating is a broad-based survey of business forecasting methods including subjective and objective approaches. The focus, however, is on the most proven acceptable methods used commonly in business and government such as regression, smoothing, decomposition, and Box-Jenkins. This exciting new edition integrates the most comprehensive software tool available in this market, Forecast X. This excel-based tool (which received a 4 point o |
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Business Forecasting with ForecastX $237.5 The Sixth Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful software–Forecast X.This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum. This Sixth Edition includes Forecast X software updated for Excel 2007 and Vista. Forecast X is the most comprehensive software tool available in this market and the new version is also backwards compatible for XP Excel 2003 systems. This Excel-based tool effectively uses wizards and many tools to make forecasting easy and understandable. |
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Business Forecasting with Forecastx Software/Student CD $26.91 New – The Fifth Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful software–Forecast X. This new edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, while theory and math are held to a minimum. This edition focuses on the most proven, acceptable methods used commonly in business |
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Business Forecasting with Forecastx Software/Student CD $20.37 Used – The Fifth Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful software–Forecast X. This new edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, while theory and math are held to a minimum. This edition focuses on the most proven, acceptable methods used commonly in busines |
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Business Forecasting with Forecastx Software/Student CD $70.19 New – The Fifth Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful software–Forecast X. This new edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, while theory and math are held to a minimum. This edition focuses on the most proven, acceptable methods used commonly in business |
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Business Forecasting with Student CD $43.3 Used – The Sixth Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful softwareForecast X.. . This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum. . . This Sixth Edition includes Forecast X so |
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Business Forecasting with Student CD $223 The Sixth Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful software—Forecast X.This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum. This Sixth Edition includes Forecast X software updated for Excel 2007 and Vista. Forecast X is the most comprehensive software tool available in this market and the new version is also backwards compatible for XP Excel 2003 systems. This Excel-based tool effectively uses wizards and many tools to make forecasting easy and understandable. |
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Business Forecasting with Student CD $223 The Sixth Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful software—Forecast X.This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum. This Sixth Edition includes Forecast X software updated for Excel 2007 and Vista. Forecast X is the most comprehensive software tool available in this market and the new version is also backwards compatible for XP Excel 2003 systems. This Excel-based tool effectively uses wizards and many tools to make forecasting easy and understandable. |
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Business Forecasting with Student CD $43.3 New – The Sixth Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful softwareForecast X.. . This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum. . . This Sixth Edition includes Forecast X sof |
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Business Forecasting: with ForecastX $87.75 Used – The Sixth Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful softwareForecast X.. . This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Wilson and Keating deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum. . . This Sixth Edition includes Forecast X so |
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ECONOMET MODELS MARKET AECO16H $54.87 In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quanitities of data. Apopular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. In addition, new sources of data, such as clickstream data from a web site, will offer new |
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Energy, Natural Resources and Environmental Economics $269 The book consists of a collection of articles (survey and research) describing the area of energy, natural resources and environmental economics. The contents of the book is divided into four sections. The first part considers petroleum and natural gas applications, taking up topics ranging from the management of incomes and reserves to market modeling and value chain optimization. The second and most extensive part studies applications from electricity markets, including analyses of marked prices, risk management, various optimization problems, electricity market design and regulation. The third part describes different applications in logistics and management of natural resources. Finally, the fourth part covers more general problems and methods arising within the area. The volume contains many examples from Nordic countries where there is knowledge and experience in managing natural resources. |
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Essential Methods for Design Based Sample Surveys $79.95 Essential Methods for Design Based Sample Surveys presents key method contributions selected from the volume in the Handbook of Statistics: Sample Surveys: Design, Methods and Applications, Vol. 29a (2009).This essential reference provides specific aspects of sample survey design, with references to important contributions and available software. The content is aimed at researchers and practitioners who use statistical methods in design based sample surveys and market research. This book presents the core essential methods of sample selection and data processing. The data processing discussion covers editing and imputation, and methods of disclosure control. This reference contains a large variety of applications in specialized areas such as household and business surveys, marketing research, opinion polls and censuses. Delivers a thorough overview of the methods of statistical sample survey design in a wide range of applicationsProvides a one-stop review of modern methods in statistical sample survey designPresents essential statistics methods of sample selection and data processing |
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Essentials of Risk Management in Finance $45 Don’t wait for catastrophe to strike— avoid failures in risk management and ethicswith Essentials of Risk Management in FinanceThe recession of 2008–2009 was the worst economic crisis since the Great Depression. Don’t let history repeat itself.Essentials of Risk Management in Finance provides a concise and easy-to-follow introduction to financial risk management.In this basic survey, risk management leaders and pioneers Anthony Tarantino and Deborah Cernauskas quickly get you up to speed by providing a succinct but solid understanding of the major areas of risk exposure that all organizations, both public and private, face in today’s complex global marketplace.Essentials of Risk Management in Finance covers financial risk management in its major enterprise and systemic components: credit, portfolio, market, operational, legal, liquidity, solvency, and reputational, along with the relationship between corporate governance, executive compensation, and risk management.Inside this landmark survival guide, you’ll find valuable discussions on:Using ISO 31000/31010 standards to conduct risk assessments and alignmentsActionable methods, techniques, and tools to improve risk management in your organizationInsights into best practices and next-generation techniquesMajor risk management standards, frameworks, and associationsSix Sigma in risk assessmentsFraud and corruptionU.S. Sarbanes-Oxley Act and its international equivalents in the EU, Japan, and ChinaData mining, governance, and maturity modelsEnterprise-ending risksSafeguard your operationbefore disaster strikes. Let Essentials of Risk Management in Finance show you how to steer clear of the many pitfalls of reckless risk management. |
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Essentials of Risk Management in Finance $45 Don’t wait for catastrophe to strike— avoid failures in risk management and ethicswith Essentials of Risk Management in FinanceThe recession of 2008–2009 was the worst economic crisis since the Great Depression. Don’t let history repeat itself.Essentials of Risk Management in Finance provides a concise and easy-to-follow introduction to financial risk management.In this basic survey, risk management leaders and pioneers Anthony Tarantino and Deborah Cernauskas quickly get you up to speed by providing a succinct but solid understanding of the major areas of risk exposure that all organizations, both public and private, face in today’s complex global marketplace.Essentials of Risk Management in Finance covers financial risk management in its major enterprise and systemic components: credit, portfolio, market, operational, legal, liquidity, solvency, and reputational, along with the relationship between corporate governance, executive compensation, and risk management.Inside this landmark survival guide, you’ll find valuable discussions on:Using ISO 31000/31010 standards to conduct risk assessments and alignmentsActionable methods, techniques, and tools to improve risk management in your organizationInsights into best practices and next-generation techniquesMajor risk management standards, frameworks, and associationsSix Sigma in risk assessmentsFraud and corruptionU.S. Sarbanes-Oxley Act and its international equivalents in the EU, Japan, and ChinaData mining, governance, and maturity modelsEnterprise-ending risksSafeguard your operationbefore disaster strikes. Let Essentials of Risk Management in Finance show you how to steer clear of the many pitfalls of reckless risk management. |
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Fixed-Income Securities $145 Fixed-Income Securities provides a survey of modern methods for pricing and hedging fixed-income securities in the presence of interest rate risk. Modern theory of finance provides a wealth of new approaches to the important question of interest rate risk management, and this book brings them together in a comprehensive and thorough treatment of the subject. Structured in an accessible manner, the authors begin by focusing on pricing and hedging certain cash flows, before moving on to consider pricing and hedging uncertain cash flows. In addition to the theoretical explanation, the authors provide numerous real-world examples and applications throughout. Fixed-Income SecuritiesProvides comprehensive coverage of pricing and hedging fixed-income securitiesContains numerous real-world examples and applicationsOffers an accessible and well-structured exposition of a technically difficult area Fixed-Income Securities will be of interest to both finance practitioners and students. This is the first book I have seen to carefully cover such a wide set of topics in both theoretical and applied fixed-income modelling, ranging from the use of market information to obtain yield curves, to the pricing and hedging of bonds and fixed-income derivatives, to the currently active topic of defaultable yield curve modelling. It will be particularly useful to practitioners. Darrell Duffie, Stanford University This is the most comprehensive theoretical treatment of the subject Ive ever seen. Mark Rubinstein, Haas School of Business, University of California |
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Fixed-Income Securities: Dynamic Methods for Interest Rate Risk Pricing and Hedging $145 Fixed-Income Securities provides a survey of modern methods for pricing and hedging fixed-income securities in the presence of interest rate risk. Modern theory of finance provides a wealth of new approaches to the important question of interest rate risk management, and this book brings them together in a comprehensive and thorough treatment of the subject. Structured in an accessible manner, the authors begin by focusing on pricing and hedging certain cash flows, before moving on to consider pricing and hedging uncertain cash flows. In addition to the theoretical explanation, the authors provide numerous real-world examples and applications throughout. Fixed-Income SecuritiesProvides comprehensive coverage of pricing and hedging fixed-income securitiesContains numerous real-world examples and applicationsOffers an accessible and well-structured exposition of a technically difficult areaFixed-Income Securities will be of interest to both finance practitioners and students. “This is the first book I have seen to carefully cover such a wide set of topics in both theoretical and applied fixed-income modelling, ranging from the use of market information to obtain yield curves, to the pricing and hedging of bonds and fixed-income derivatives, to the currently active topic of defaultable yield curve modelling. It will be particularly useful to practitioners.” Darrell Duffie, Stanford University “This is the most comprehensive theoretical treatment of the subject I’ve ever seen.” Mark Rubinstein, Haas School of Business, University of California |
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Government by the Market?: Politics of Public Choice $47.79 New – Recent decades have seen the study of politics invaded by economic theories, methods and techniques. This book gives a concise, non- technical account of these ‘public choice’ theories and examines their influence upon government policies in English-speaking countries. Issues covered include slimming the state, privatising welfare and re- structuring government. Final chapters offer an alternative view of the basis of good government. This book offers a unique survey and critique of the id |
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Government by the Market?: Politics of Public Choice $112.09 New – Recent decades have seen the study of politics invaded by economic theories, methods and techniques. This book gives a concise, non- technical account of these ‘public choice’ theories and examines their influence upon government policies in English-speaking countries. Issues covered include slimming the state, privatising welfare and re- structuring government. Final chapters offer an alternative view of the basis of good government. This book offers a unique survey and critique of the id |
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Government by the Market?: Politics of Public Choice $83.7 Used – Recent decades have seen the study of politics invaded by economic theories, methods and techniques. This book gives a concise, non- technical account of these ‘public choice’ theories and examines their influence upon government policies in English-speaking countries. Issues covered include slimming the state, privatising welfare and re- structuring government. Final chapters offer an alternative view of the basis of good government. This book offers a unique survey and critique of the i |
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Handbook of Development Economics $118.79 The field of development economics has evolved since volume 3 of the Handbook of Development Economics was published more than a decade ago. Volume 4 takes stock of some of the newer trends and their implications for research in the field and our understanding of economic development.The handbook is divided into four sections which reflect these developments, of which the first deals with agricultural and rural development. Section two is concerned with developments in the theory and evidence regarding public goods and political economy. The third section is focused on the behavior of households and individuals regarding various aspects of human capital investments, in the face of the various constraints, particularly market incentives and public goods. The final section contains papers that describe the different methods now available, both experimental and non-experimental, to conduct program evaluations, as well as describing papers that implement these methods.The authors of the chapters are all experts in the fields they survey and extend, and this volume promises to be an invaluable addition to the Handbooks in Economics series and a useful reference to graduate students, researchers and professionals in the field of development economics.* Presents an accurate, self-contained survey of the current state of the field. * Summarizes the most recent discussions in journals, and elucidates new developments. * Although original material is also included, the main aim is the provision of comprehensive and accessible surveys. |
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Handbook of Research Methods in Public Administration $165.95 Describing new techniques and novel applications, Handbook of Research Methods in Public Administration, Second Edition demonstrates the use of tools designed to meet the increased complexity of problems in government and non-profit organizations with ever-more rigorous and systematic research. It presents detailed information on conceptualizing, planning, and implementing research projects involving a wide variety of available methodologies. Providing a reference of systematic research methods, this second edition explains how these techniques aid in understanding traditional issues, and reveals how they might be applied to answer emerging theoretical and practical questions. Following a linear, logical organization, this handbook meets systematic goals and objectives through eight groups of chapters. The first group explains the logic of inquiry and the practical problems of locating existing research. The second group deals with research design and the third examines pitfalls in measurement and data collection. The authors give practical, considered advice in the fourth section to anticipate and solve data management problems. They include numerous illustrations to supplement two separate sections devoted to basic and advanced quantitative analysis. The seventh section covers unique analytical techniques used to gain insight specific to the non-market sector’s knotty problems. The final section addresses the impact of research and describes how to overcome illusive, tricky, and sizeable barriers to influence other researchers, decision makers, foundations, and grant making institutions. With a comprehensive survey of research methods and an examination of their practical and theoretical application in the past, present, and future, Handbook of Research Methods in Public Administration, Second Edition gives you the tools to make informed decisions. |
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Hedging Market Exposures: Identifying and Managing Market Risks $95 Praise for Hedging Market Exposures:Identifying and Managing Market Risks”This timely book draws on the lessons of the recent financial crisis to provide a comprehensive survey of the vast array of overt and, most importantly, hidden hazards that face investors and managers. The authors, who combine extensive industry experience with academic thoroughness, offer a practical guide on how to prepare for market turbulence by following the often challenging steps of identifying, quantifying, and, most crucially, managing risks. An indispensable read for all market participants.”—Frank J. Fabozzi, Professor in the Practice of Finance, Yale School of Management, and Editor, Journal of Portfolio Management”An essential addition to every asset manager’s library, this book is an apt reminder that investment management means, above all, managing risks. The authors make this task easier by introducing a number of innovative techniques that extend and complement existing methods.”—Jolanta Wysocka, CEO, Mountain Pacific Group, LLC”This is a valuable resource for seasoned professionals and beginners alike. Methodical yet accessible, it is written by authors with broad experience in hedging various financial exposures, offering a refreshingly original perspective on handling risk and the role and use of hedging techniques. They guide the reader from identifying the major sources of risks in capital markets to a detailed explanation of the quantitative tools necessary to measure those risks, to demonstrating the practical trade-offs of actual hands-on market exposure management.”—Rudi Schadt, PhD, Senior Portfolio Risk Analyst, Invesco Ltd.”This book, by two veterans of the financial crisis, puts the reader on a fast track to understanding risk management and hedging in modern financial markets. It presents a comprehensive catalog of investment risks and a practitioner’s perspective on the whys and hows of hedging those risks. The authors |
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How to Conduct Your Own Survey $24.95 A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don’t have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:Determine which type of survey is best for youEstimate the cost of your surveyConduct mail, telephone, and face-to-face surveysDraw accurate samplesWrite effective questionnairesCompile and report resultsAvoid common survey errorsFind reliable outside assistanceAnd much more |
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Inspections and Reports on Dwellings: Reporting for Sellers $67.95 Inspections and Reports on Dwellings is a series of four books, the first three of which have already been published to considerable success. This concluding book covers reports prepared before dwellings are put on the market for sale, whether as a legal requirement or on a voluntary basis. All take into account guidelines laid down by the Courts for this type of work.Sellers’ surveys are not new, but only now have standard formats been developed.In England and Wales this is the Home Condition Report, with its Energy Performance Certificate, which can only be prepared by Licensed Home Inspectors. The Home Inspectors hold a Diploma in Home Inspection, sometimes with an add-on Certificate in Valuation of Residential Property for Secured Lending and they are members of a Government approved certification scheme.In Scotland each dwelling must have a Single Survey Report carried out before it goes on the market from 1 December 2008. The Single Survey Report describes the condition, sets out accessibility information, contains a valuation and energy reports. Initially only Chartered Surveyors will be authorised to do this work. Both Inspectors and Surveyors have to follow Codes of Conduct and Practice, carry professional indemnity insurance and allow their reports to be monitored to maintain standards – an entirely new concept.The book examines the relevant legislation and looks closely at the entire qualification and certification process for Home Inspector Valuers. Additionally the likely reaction of sellers, buyers and lenders are discussed. A substantial section is devoted to lending on dwellings and the practicalities of their valuation by the Comparative, Investment and Residual methods following the requirements of the ‘Red Book’. Four detailed sample reports are included to demonstrate how reports must be presented.The book is intended for all those engaged in the preparation of reports |
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Macroeconomics: An Introduction to Advanced Methods $18.37 Used – As a concise survey of the developments in modern macroeconomics, this book bridges the gap between intermediate-level texts and advanced material. By highlighting the New Neoclassical Synthesis, it draws attention to recent work which simultaneously emphasizes the rigour of the New Classical approach and a focus on market failure that is the essence of the Keynesian tradition. In addition to stabilization policy issues, there is extensive coverage of naturalunemployment rate theories, an |
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Macroeconomics: An Introduction to Advanced Methods $18.37 New – As a concise survey of the developments in modern macroeconomics, this book bridges the gap between intermediate-level texts and advanced material. By highlighting the New Neoclassical Synthesis, it draws attention to recent work which simultaneously emphasizes the rigour of the New Classical approach and a focus on market failure that is the essence of the Keynesian tradition. In addition to stabilization policy issues, there is extensive coverage of naturalunemployment rate theories, and |
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Macroeconomics: An Introduction to Advanced Methods $19.54 Used – As a concise survey of the developments in modern macroeconomics, this book bridges the gap between intermediate-level texts and advanced material. By highlighting the New Neoclassical Synthesis, it draws attention to recent work which simultaneously emphasizes the rigour of the New Classical approach and a focus on market failure that is the essence of the Keynesian tradition. In addition to stabilization policy issues, there is extensive coverage of naturalunemployment rate theories, an |
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Market and Survey Researchers: Job Hunting – A Practical Manual for Job-Hunters and Career Changers $16.9 Used – Market and survey researchers gather information about what people think. Market research analysts help companies understand what types of products people want, determine who will buy them and at what price. Gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, they analyze data on past sales to predict future sales.This book gives you good solid advice and great strategies for getting interviews and landing the job as Market and |
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Market and Survey Researchers: Job Hunting – A Practical Manual for Job-Hunters and Career Changers $16.9 New – Market and survey researchers gather information about what people think. Market research analysts help companies understand what types of products people want, determine who will buy them and at what price. Gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, they analyze data on past sales to predict future sales.This book gives you good solid advice and great strategies for getting interviews and landing the job as Market and |
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Measures Of Personality And Social Psychological Attitudes $100 If you use attitude and personality measures in your research, then this is an essential reference book for you. The earlier version, published twenty years ago, could be found on the shelf of virtually everyone working in the field. This updated version will serve as a comprehensive guide to the most promising and useful measures of important social science concepts.This series is intended as a basic reference work in the social sciences and is directed at three different audiences:* Professionals actively involved in social science, especially those conducting personality and survey research in the fields of psychology, sociology, political science, communication, nursing, and social work* Students taking courses in social research methods who want to learn the measuring instruments of the social sciences or who wish to conduct research projects* Non-academics in fields related to the social sciences, such as practicing clinical psychologists, social commentators, journalists, political analysts, and market researchers.Key Features* Serves as an update and extension of a highly useful book published twenty years ago* Employs a systematic standardized evaluation of 150 scales* Chapters on specific types of scales are written by experts in those subfields |
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Model Reduction for Circuit Simulation $24.95 Simulation based on mathematical models plays a major role in computer aided design of integrated circuits (ICs). Decreasing structure sizes, increasing packing densities and driving frequencies require the use of refined mathematical models, and to take into account secondary, parasitic effects. This leads to very high dimensional problems which nowadays require simulation times too large for the short time-to-market demands in industry. Modern Model Order Reduction (MOR) techniques present a way out of this dilemma in providing surrogate models which keep the main characteristics of the device while requiring a significantly lower simulation time than the full model.With Model Reduction for Circuit Simulation we survey the state of the art in the challenging research field of MOR for ICs, and also address its future research directions. Special emphasis is taken on aspects stemming from miniturisations to the nano scale. Contributions cover complexity reduction using e.g., balanced truncation, Krylov-techniques or POD approaches. For semiconductor applications a focus is on generalising current techniques to differential-algebraic equations, on including design parameters, on preserving stability, and on including nonlinearity by means of piecewise linearisations along solution trajectories (TPWL) and interpolation techniques for nonlinear parts. Furthermore the influence of interconnects and power grids on the physical properties of the device is considered, and also top-down system design approaches in which detailed block descriptions are combined with behavioral models. Further topics consider MOR and the combination of approaches from optimisation and statistics, and the inclusion of PDE models with emphasis on MOR for the resulting partial differential algebraic systems. The methods which currently are being developed have also relevance in other application areas such as mechanical multibody systems, and systems arising in chemistry and to |
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Model Reduction for Circuit Simulation $179 Simulation based on mathematical models plays a major role in computer aided design of integrated circuits (ICs). Decreasing structure sizes, increasing packing densities and driving frequencies require the use of refined mathematical models, and to take into account secondary, parasitic effects. This leads to very high dimensional problems which nowadays require simulation times too large for the short time-to-market demands in industry. Modern Model Order Reduction (MOR) techniques present a way out of this dilemma in providing surrogate models which keep the main characteristics of the device while requiring a significantly lower simulation time than the full model.With Model Reduction for Circuit Simulation we survey the state of the art in the challenging research field of MOR for ICs, and also address its future research directions. Special emphasis is taken on aspects stemming from miniturisations to the nano scale. Contributions cover complexity reduction using e.g., balanced truncation, Krylov-techniques or POD approaches. For semiconductor applications a focus is on generalising current techniques to differential-algebraic equations, on including design parameters, on preserving stability, and on including nonlinearity by means of piecewise linearisations along solution trajectories (TPWL) and interpolation techniques for nonlinear parts. Furthermore the influence of interconnects and power grids on the physical properties of the device is considered, and also top-down system design approaches in which detailed block descriptions are combined with behavioral models. Further topics consider MOR and the combination of approaches from optimisation and statistics, and the inclusion of PDE models with emphasis on MOR for the resulting partial differential algebraic systems. The methods which currently are being developed have also relevance in other application areas such as mechanical multibody systems, and systems arising in chemistry and to |
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Multivariate Methods for Market and Survey Research $5.04 Used |
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Multivariate Methods for Marketing and Survey Research $38.24 Used – Multivariate Methods for Market and Survey Research is a graduate level book about different applications of methods in marketing research. It is a collection of papers from top names in the field of marketing and survey research. This collection discusses subjects from conjoint measurements and latent structure analysis to AID analysis, as well as further research areas related to these techniques.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizue |
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Multivariate Methods for Marketing and Survey Research $38.24 New – Multivariate Methods for Market and Survey Research is a graduate level book about different applications of methods in marketing research. It is a collection of papers from top names in the field of marketing and survey research. This collection discusses subjects from conjoint measurements and latent structure analysis to AID analysis, as well as further research areas related to these techniques.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizuet |
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On-Site Foodservice Management: A Best Practices Approach $75 Best practices for improving any on-site foodservice facilityOn-site Foodservice Management presents an impressive selection of twenty-two best practices addressing all aspects of on-site foodservice operations. Each best practice exemplifies a high degree of innovation, effectiveness, and broad application, and typically lowers operating costs while increasing short- or long-term profitability. Reflecting more than four years of research and compiled from survey methods, interviews, and site visits encompassing more than 3,000 international on-site operations, the theories and techniques in this book allow managers to integrate proven practices with minimal risk of trial and error.This how-to manual helps managers improve the behind-the-scenes performance of their on-site foodservice facilities, from cost control, budgeting, personnel, purchasing, and inventory control to different operational configurations, including a variety of production approaches. Methods are provided for defining, measuring, and enhancing productivity, as well as guidelines on how to increase the quality of food delivery while keeping costs down. The scope of this book encompasses the most important part of foodservice: customers (including employees in corporate office complexes, patients and visitors in health care facilities, students, children in daycare, the burgeoning senior market, and related markets serviced through catering establishments). New technologies and trends are also covered, such as the possibilities and challenges of melding foodservice with other support services in an on-site setting.Complete with real-world case studies, On-site Foodservice Management is a powerful tool for foodservice professionals-including foodservice directors, multiunit managers, nutritionists, dieticians, and dietary managers-who want to enhance the quality and efficiency of their current on-site facilities. |
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On-Site Foodservice Management: A Best Practices Approach $40.6 Best practices for improving any on-site foodservice facilityOn-site Foodservice Management presents an impressive selection of twenty-two best practices addressing all aspects of on-site foodservice operations. Each best practice exemplifies a high degree of innovation, effectiveness, and broad application, and typically lowers operating costs while increasing short- or long-term profitability. Reflecting more than four years of research and compiled from survey methods, interviews, and site visits encompassing more than 3,000 international on-site operations, the theories and techniques in this book allow managers to integrate proven practices with minimal risk of trial and error.This how-to manual helps managers improve the behind-the-scenes performance of their on-site foodservice facilities, from cost control, budgeting, personnel, purchasing, and inventory control to different operational configurations, including a variety of production approaches. Methods are provided for defining, measuring, and enhancing productivity, as well as guidelines on how to increase the quality of food delivery while keeping costs down. The scope of this book encompasses the most important part of foodservice: customers (including employees in corporate office complexes, patients and visitors in health care facilities, students, children in daycare, the burgeoning senior market, and related markets serviced through catering establishments). New technologies and trends are also covered, such as the possibilities and challenges of melding foodservice with other support services in an on-site setting.Complete with real-world case studies, On-site Foodservice Management is a powerful tool for foodservice professionals-including foodservice directors, multiunit managers, nutritionists, dieticians, and dietary managers-who want to enhance the quality and efficiency of their current on-site facilities. |
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Power Quality Primer $82.18 Get-Ahead Power Quality SolutionsPower Quality Primer Suddenly it’s a contest. With deregulation, the vast pool of power customers is up for grabs. Don’t be fooled by the power industry’s more genteel public utility past. Now, power companies must go head to head to survive. If you want to be among the winners, it means going the extra mile for customers by delivering proactive solutions to power quality problems. Are you ready to compete? Are you ready to choose? Then turn to Barry Kennedy’s Power Quality Primer. Former senior electrical engineer for a successful company with more than 130 utility clients, now a consultant and author, Kennedy gives you the first look at his fine-tuned, ahead-of-the-curve methods to help you: For utilities Plan successful competitive strategies for every aspect of the business. Market proactive solutions to customers before needs arise. Improve transmission and distribution system quality, efficiency, and power factor performance. Generate and run advantageous economic formulas. Eliminate technical problems such as over-voltages and poor grounding. Design and deliver effective simulations. Build customer-winning, customer-keeping quality, quality control, and service into all facets of your enterprise. For their customers Pick the utility that meets your power quality needs. Solve your own power quality problems. Be a smart consumer of electricity. Develop procedures that will prevent power quality problems. Find cost effective solutions to power quality problems. Perform your own power quality survey. Learn how to make deregulation work for you. Complete with telescopic views of upcoming trends and potent insights on doing your own R & D, Barry Kennedy’s Power Quality is the manual of choice for power company leaders and technical staff who know that deregulation is a great opportunity to move their business ahead and their customers who are concerned about getting the power quality they need now and during dere |
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Research Methods & Statistics in Psychology $15.32 Used – The new edition of this market-leading textbook has been updated and revised to embrace current developments in this area of psychology. It remains a comprehensive survey of research methods in psychology today, with clear and detailed explanations of statistical concepts and data analysis. It also covers the full range of experimental and non-experimental methods and explores the ongoing quantitative-qualitative debate among researchers. It reexamines issues surrounding validity–includi |
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Research Methods & Statistics in Psychology $241.81 The new edition of this market-leading textbook has been updated and revised to embrace current developments in this area of psychology. It remains a comprehensive survey of research methods in psychology today, with clear and detailed explanations of statistical concepts and data analysis. It also covers the full range of experimental and non-experimental methods and explores the ongoing quantitative-qualitative debate among researchers. It reexamines issues surrounding validity–including confounds, quasi, field, and non-experiments, and includes a new section on ethnographic methods. |
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Statistics for Compensation: A Practical Guide to Compensation Analysis $116 An insightful, hands-on focus on the statistical methods used by compensation and human resources professionals in their everyday workAcross various industries, compensation professionals work to organize and analyze aspects of employment that deal with elements of pay, such as deciding base salary, bonus, and commission provided by an employer to its employees for work performed. Acknowledging the numerous quantitative analyses of data that are a part of this everyday work, Statistics for Compensation provides a comprehensive guide to the key statistical tools and techniques needed to perform those analyses and to help organizations make fully informed compensation decisions.This self-contained book is the first of its kind to explore the use of various quantitative methods—from basic notions about percents to multiple linear regression—that are used in the management, design, and implementation of powerful compensation strategies. Drawing upon his extensive experience as a consultant, practitioner, and teacher of both statistics and compensation, the author focuses on the usefulness of the techniques and their immediate application to everyday compensation work, thoroughly explaining major areas such as:Frequency distributions and histogramsMeasures of location and variabilityModel buildingLinear modelsExponential curve modelsMaturity curve modelsPower modelsMarket models and salary survey analysisLinear and exponential integrated market modelsJob pricing market modelsThroughout the book, rigorous definitions and step-by-step procedures clearly explain and demonstrate how to apply the presented statistical techniques. Each chapter concludes with a set of exercises, and various case studies showcase the topic’s real-world relevance. The book also features an extensive glossary of key statistical |
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The Handbook of Mortgage Backed Securities $70.11 The definitive MBS guide, with fully updated material on the latest mortgage-backed products, methods, models, and portfolio strategiesBy providing hands-on information vital to market participants, previous editions of The Handbook of Mortgage-Backed Securities were instrumental in fueling the growth of the mortgage-backed securities market. The sixth edition contains all the elements that made previous editions so successful and influential, and provides you with more than 25 new chapters on topics including collateralized mortgage obligations, prepayment derivatives, loan level determinants of repayments, new approaches to MBS valuation, and a survey of non-U.S. mortgage rates. |
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The Marketing Research Guide $170.48 Get the tools you need for effective market research—including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research.The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing |
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The Purchasing Chessboard: 64 Methods to Reduce Cost and Increase Value with Suppliers $59.95 The “golden” age of purchasing, in which it was relatively easy to achieve annual cost reductions of between one and three percent, has come to an end. The major reasons for this are the consolidation in many supplier markets, rising energy costs, and growing resource consumption in many emerging markets such as China.To support companies that need to master the challenges in purchasing and achieve significant value propositions, the authors have developed the Purchasing ChessboardTM. The Purchasing ChessboardTM provides a suitable purchasing strategy for every constellation of buying power and selling power.The Purchasing ChessboardTM has been tested extensively. It has also been applied in practice by clients in Australia, Austria, China, the Czech Republic, Finland, France, Germany, Italy, Russia, Slovenia, Spain, the UK, Ukraine and the US. The relevant sectors included automotive manufacturing and supply, military equipment (tanks), construction equipment, packaging, steel, transport, foodstuffs, pharmaceuticals, energy utilities, telecommunications and banking. In a recent purchasing survey accomplished by A.T. Kearney, many CEOs complained that their companies were not prepared for mastering the challenges of the seller’s market. To support companies coping with the new challenges of the seller’s market A.T. Kearney has developed the Purchasing ChessboardTM. This tool relies on the huge amount of experience and insights from over 500 purchasing projects A.T. Kearney successfully accomplished world-wide over the last three years, i.e. more than thousand projects in the last three decades. In the past three years, more than 500 billion Euros have been placed in the market by these 500 projects. The Purchasing ChessboardTM is based on 64 fields, each representing a stand-alone, differentiating approach to reduce costs and increase value with suppliers. These specific approaches are derived from a total of 16 levers and four basic purchasing |
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The Skeptical Business Searcher: The Information Advisor’s Guide to Evaluating Web Data, Sites, and Sources $29.95 Offering business information users strategies for identifying and evaluating no-cost online information sources, this guide emphasizes techniques for recognizing biased and untrustworthy web sites. Information users are directed to the most useful and targeted sources of company histories and overviews. These include corporate sales and earnings data, SEC filings and stockholder reports, public records, market research studies, competitive intelligence, industry analyses, staff directories, executive biographies, statistics, survey/poll results, conference proceedings, press releases, news stories, and hard-to-find information about small businesses and niche markets. Demonstrated are concepts such as precision searching, which enables business searchers to quickly find the specific information they need. Also discussed are critical-thinking skills and the art of asking the right question. A 10-point checklist that allows users to systematically evaluate web site reliability is included.About the Author:Robert Berkman teaches courses on research methods and media ethics at the New School University. He is a frequent speaker at workshops and conferences, including the European Journalism Centre, Maastricht, Netherlands, and Web Search University. He is the past director of secondary research for The Winters Group, a market research firm, and has been the editor of such journals as The Information Advisor and What to Buy for Business. He is the author of Find It Fast: How to Find Information on Any Subject, The Art of Being Well Informed, Find It Online, Finding Business Research on the Web, and Finding Market Research on the Web. He lives in Falmouth, Massachusetts. |
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Trading in the Global Currency Markets $75 Since the world’s currencies were allowed to float freely in 1973, the foreign currency exchange market has been gathering momentum at an astounding pace. Today, its volume exceeds $1 trillion daily. For those traders who know the intricacies of this often misunderstood market, the rewards can be stupendous. George Soros’ Quantum Fund realized a profit in excess of $1 billion for a couple of days’ work in September 1982. Hans U. Hufschmid of Salomon Brothers, Inc. netted an income package of $28 million for 1993. Now you, too, can capitalize on the tremendous potential of this vital, fast-moving market, with the wealth of information collected in this comprehensive and up-to-the-minute book. Trading in the Global Currency Markets gives traders an indispensable overview of the market’s workings and new technologies, then links this information to developments and case studies drawn from the real world, illustrating them with plenty of graphics, charts, and visuals. In it, traders will find: -Analysis of the mechanics of the market, the major players and markets, the risks pertinent to foreign exchange, corporate trading, methods of trading execution, and dealing settlements. -A close study of foreign exchange instruments and comprehensive coverage of the major option strategies. -An in-depth look at the three types of analysis–fundamental, technical, and econometric. -Forex scenarios from the multiple perspectives of trader, broker, and corporate trader -Vital information about the new and extremely aggressive “hedge funds” now popular in the markets -A survey of technical analysis, including an in-depth chart analysis comparing the major chart types, chart formations and oscillators, and much more This invaluable resource also provides valuable historical context, explaining the basis of foreign exchange and the factos that contributed to the growth of the industry. It asks the basic questions, and then provides |
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Twenty Million New Customers!: Understanding Gay Men’s Consumer Behavior $115 Most of the world’s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men’s Consumer Behavior, you’ll leave all the dark, homophobic myths behind where they belong–in the closet–and come out into the light. In its colorful and informative chapters, you’ll see why gay men are a vital consumer lifeline to today’s clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how “mainstream” businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider “deviant.” Specifically, you’ll read about:in-depth, personal interviews from gay consumersreal-life problems and market needs of gay menconsumer behavior as political protestself-concept, identity, community, and culturethe creation and maintenance of gay consumer subcultureresearch methods and managerial implications of the studyA recent survey estimates that over six percent of U.S. consumers openly acknowledges themselves as gay–clearly a priceless niche. So if you’re a gay man trying to get the skinny on the latest bodysuit trends, a marketing scholar involved in quantitative methods research, or a manager interested in retiring your old, outdated business savvy to the closet and exchanging it for a flashy, new, informed sense of marketing pizzazz, read Twenty Million New Customers! It’ll shut the closet on the harmful myths |
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Twenty Million New Customers!: Understanding Gay Men’s Consumer Behavior $4.9 Most of the world’s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men’s Consumer Behavior, you’ll leave all the dark, homophobic myths behind where they belong–in the closet–and come out into the light. In its colorful and informative chapters, you’ll see why gay men are a vital consumer lifeline to today’s clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how “mainstream” businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider “deviant.” Specifically, you’ll read about:in-depth, personal interviews from gay consumersreal-life problems and market needs of gay menconsumer behavior as political protestself-concept, identity, community, and culturethe creation and maintenance of gay consumer subcultureresearch methods and managerial implications of the studyA recent survey estimates that over six percent of U.S. consumers openly acknowledges themselves as gay–clearly a priceless niche. So if you’re a gay man trying to get the skinny on the latest bodysuit trends, a marketing scholar involved in quantitative methods research, or a manager interested in retiring your old, outdated business savvy to the closet and exchanging it for a flashy, new, informed sense of marketing pizzazz, read Twenty Million New Customers! It’ll shut the closet on the harmful myths |
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Using Surveys To Value Public Goods $52.95 Economists and others have long believed that by balancing the costs of such public goods as air quality and wilderness areas against their benefits, informed policy choices can be made. But the problem of putting a dollar value on cleaner air or water and other goods not sold in the marketplace has been a major stumbling block. Mitchell and Carson, for reasons presented in this book, argue that at this time the contingent valuation (CV) method offers the most promising approach for determining public willingness to pay for many public goods—-an approach likely to succeed, if used carefully, where other methods may fail. The result of ten years of research by the authors aimed at assessing how surveys might best be used to value public goods validly and reliably, this book makes a major contribution to what constitutes best practice in CV surveys. Mitchell and Carson begin by introducing the contingent valuation method, describing how it works and the nature of the benefits it can be used to measure, comparing it to other methods for measuring benefits, and examining the data-gathering technique on which it is based—-survey research. Placing contingent valuation in the larger context of welfare theory, the authors examine how the CV method impels a deeper understanding of willingness-to-pay versus willingness-to-accept compensation measures, the possibility of existence values for public goods, the role of uncertainty in benefit valuation, and the question of whether a consumer goods market or a political goods market (referenda) should be emulated. In developing a CV methodology, the authors deal with issues of broader significance to survey research. Their model of respondent error is relevant to current efforts to frame a theory of response behavior and bias typology will interest those considering the cognitive aspects of answering survey questions. Mitchell and Carson conclude that the contingent valuation method can obtain valid valuation |
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Voice of the Customer: Capture and Analysis $89.95 Discover All the Advantages of Using Design for Six Sigmato Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions.Quality expert Kai Yang explains how to utilize the statistical methods of Design for Six Sigma to identify key customer needs and assess the cost of poor quality. He then shows how to design robust products to meet those needs, optimize product life cycles, and accurately validate their findings. Voice of the Customer Capture and Analysis features a wealth of information on Six Sigma and value creation…customer survey design, administration, and analysis…ethnographic research…process management and Lean Product Development…the deployment of customer value into products-DFSS…and value engineering. This product design tool enables you to:Minimize sources of response and measurement errorDiscern customer preferencesDesign VOC research to minimize mistranslationRespond to analytical implications of VOC dataOptimize design to decrease sensitivity of CTQs to process parametersWith the help of Voice of the Customer Capture and Analysis, you can now acquire the skills needed to truly understand a customer’s wants and needs, in order to develop and build optimal products.Most Design for Six Sigma product development teams fall short of truly understanding their customers’ want and needs until it is too late. Market research studies and reports simply do not provide sufficient guidance. Today’s Six Sigma practitioners need a comprehensive approach to designing and building customer value-based products. Voice of the Customer Capture and Analysis now gives you the ability to create and deploy surveys, capture |
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