Online Market Research Surveys: Measuring the 4 P’s
Online surveys are giving marketing professionals dynamic tools to help measure, analyze, and grow their business. The latest Internet Survey Software provides valuable insights into how customers make decisions. It helps businesses make smarter choices about the four “P’s” that determine success in the marketplace: product, price, placement, and promotion.
New Product Surveys: Design, Test, Design
Savvy business owners know that marketing should begin long before their products hit the stores. Marketing should begin with the product itself, and with an in-depth understanding customer’s needs and preferences.
Powerful new questionnaire software gives businesses a revealing glimpse into the minds of potential customers. Market research surveys can help a business rethink product design, or maybe just fine tune it a bit. In simple terms, these surveys can help a business give people what they want.
New product surveys try to get at the perceived needs of customers. They ask questions like:
- “How much cargo space do you need in your truck?”
- “How many watts does your backup power supply need to generate?”
- “How often do your drive on icy roads?”
Questions like these can help a business decide if its product line meets the needs of potential customers, or if there are gaps in the line that need to be filled. Questionnaire software allows a business to sort responses by age, gender, location, income and many other variables. This enables a business to target products to the needs of specific market segments.
New product surveys also try to determine the benefits that are most important to customers. Take vitamins as an example. Are customers mainly interested in vitamins that will help them feel better or boost their memory or improve their heart health? Questionnaire software uses sophisticated ranking questions to help isolate the benefits that people care about most.
New product surveys also help a business learn what features are important to customers. If customers show little interest in a particular feature, a business may decide to offer it as an option rather than a standard part of its products. On the other hand, if a feature shows up on a survey as being very popular, a business might decide to include it in all of its products, and emphasize it in its marketing campaign.
Conjoint Analysis: Examine the trade-offs that customers make when purchasing a product
Conjoint analysis serves many purposes in market research, but it is especially useful in making decisions about price. Here’s how it works. Suppose a traveler is thinking about booking a hotel room. Two hotels next to each other offer rooms at the same price, but one hotel has an indoor pool and the other does not. If the traveler enjoys swimming, he will probably pick the hotel with the pool, since there is no difference in price.
Our traveler does a little more research and finds that the hotel that does not have a pool offers room service, which sounds wonderfully self-indulgent. Now our traveler has to make a decision. What does he value more, a pool or room service? Suppose our traveler then learns that the hotel with the pool is offering a ten percent discount. Now things are really getting complicated.
Conjoint analysis enables a marketer to examine the trade-offs that customers make in buying a product. It allows a marketer to see which features of a product are most valuable to customers and how much extra they are willing to pay for a particular feature or combination of features. The purpose of conjoint analysis is to determine what combination of variables is most influential in a customer’s decision to buy.
Conjoint analysis also helps a marketer set an optimal price for a product. It allows the marketer to see the point at which price outweighs benefits in the consumer’s mind. Although this type of analysis sounds complicated, internet survey software makes it simple. The most sophisticated systems enable marketers to create online surveys using an intuitive wizard interface. They present the results of the analysis in a variety of formats that help marketing professionals make informed decisions.
Placement and the Purchase Process
Market research surveys can also provide valuable information about how people prefer to shop. Do they typically buy certain types of products online, or do they prefer to visit a store? If they like to shop in person, do they prefer no-frills discount stores or stores that offer advice and greater customer service? Do they buy from catalogs? If they do, do they mail in their orders or use the catalog to shop online?
The purpose of all these questions is to discover how people feel about the purchasing experience. Sometimes two companies might offer virtually identical products, but one company is much more successful because it provides customers the kind of purchasing experience they find comfortable. For example, some car dealers advertise that they do not haggle over price. They know that some people are uncomfortable with the sort of price negotiations that are common in the car business.
Purchase process surveys need to focus on specific types of products. For example, some people routinely buy DVDs in discount stores, but they would go to an electronics store to buy a DVD player. A well-designed online survey can isolate customers’ purchasing preferences for different types of products.
Purchase process surveys can also help businesses improve customer service. For example, a survey might reveal that customers find a business’s website difficult to navigate. Businesses can use this type of data to make the purchasing experience more pleasant and convenient for customers.
Promotion: Advertising Effectiveness Surveys
Advertising effectiveness surveys help a business make the most of its advertising budget.
Advertising decisions have become extremely complicated. Many people — especially young people — spend more time online than watching television. But are online ads as effective as TV ads? And if a business decides to use TV ads, which of the hundreds of cable channels should it focus on? And what about the print media and outdoor advertising? What place do they have in a well-planned marketing campaign?
The answers to all these questions are different for different products and for different segments of the market. Marketers need reliable data to make informed decisions about their advertising budgets. Fortunately, online surveys provide an economical way to gather and analyze this information.
An advertising effectiveness survey can determine how consumers react to an ad, what they remember, how they felt afterwards, how the ad can be improved, and if the ad’s intention was served. A sequence of surveys can measure brand awareness before, during, and after a campaign. As with other types of online surveys, the results can be analyzed by age, gender, income, and other variables to ensure that ads are reaching the correct demographic group.
Some businesses rely on sales performance to gauge the effectiveness of their advertising. They assume that if they are doing better than their competitors, their ads must be working. This approach ignores the fact that sales are determined by a multitude of factors, including price, quality, and competition. A business may be doing well, but more effective ads could make its performance even better.
Boosting the Bottom Line
Online market research surveys are an inexpensive, economical way to improve every phase of marketing: product design, placement, positioning and promotion. Surveys can tell a business what it is doing wrong or right and how it can do better. An investment in a well-planned online survey can pay for itself many times over in increased sales and a healthier bottom line.
About the Author
Jaime Brugueras, Ph.D., is founder of Mineful.com, a market research and analysis software that caters both the powerful and occasional user. Mineful’s web-based software tools cover a range of marketing applications from data collection to advanced market analysis including segmentation, survey research, and predictive analytics. Sign up for a FREE unlimited time trial at Mineful.com.
Lawrence Bailey – Market Research Valedictory Lecture
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Royal Spa™ Travel Kit $30.06 What Makes Royal Spa® Travel Kit Unique? Sample the best of the Royal Spa hair care line. The small size containers are perfect for people on the go and are great to pack for travel. Includes one each of the following with an easy-to-carry travel bag:2 oz. Chamomile Shampoo2 oz. Imperial Blend Bath and Shower Gel2 oz. Structure Gel2 oz. Tri-Protein Plus Deep Conditioner Royal Spa is a Market America trademark registered … |
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Ultimate Aloe™ Juice $26.09 What Makes Ultimate Aloe™ Unique? Ultimate Aloe™ Juice contains 100 percent aloe juice and 50 percent aloe concentrated powder, which is more than most aloe products on the market containing less than 100 percent aloe. Ultimate Aloe has the IASC (International Aloe Science Council) seal that certifies the Aloe content and purity*.Ultimate Aloe contains over 200 nutrients and is rich in enzymes, vitamins and minerals, including numerous … |
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Timeless Prescription™ Anti-Aging Essentials 3 Piece Kit $130.47 What Makes Timeless Prescription Essentials 3 Piece Kit Unique? The secret to youthful, clear looking skin is yours with Market America’s 3-Piece Anti-Aging Essentials Kit. This kit contains three essential steps in providing your skin with the natural enzymes, nutrients and hydration it needs to be simply radiant. The first step, Facial Exfoliating Cleanser with Enzymes, gives your face a clean, smooth and refreshing feeling. The next step, MDI … |
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Motives™ Liquid Powder Mineral Foundation $25.04 What Makes Motives™ Liquid Powder Mineral Foundation Unique? Motives Liquid Powder Mineral Foundation – This self-setting foundation and powder in one is infused with powerful antioxidants and exclusive Multi-Minerals Complex that protect and hydrate the skin for a more youthful appearance. There is nothing like this product on the market. It is a one-step process with primers and silicone properties all in one formula to … |
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Motives® Spring Release Kit 2011 $85 What Makes Motives® by Loren Ridinger® Spring Release Kit 2011 Unique?The exclusive Motives® by Loren Ridinger® Spring Release Kit 2011 includes all of the latest products from Motives in one kit. Full of rich, luxurious cosmetics, your customers are sure to love this kit, which includes three Pressed Eye Shadows, one Lip Crayon and three Rich Formula Lipsticks. Loren Ridinger is a registered trademark of Market … |
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Motives® Lustrafy High-Definition Mascara – Onyx $16.95 What Makes Motives® Lustrafy High-Definition Mascara Unique? Brushes make all the difference with makeup application, especially with mascara! Our new Lustrafy High-Definition Mascara will define, separate and lengthen your lashes like never before. The secret is in the revolutionary High-Definition brush with rubber bristles that fans out and lengthens each lash as it sweeps on mascara from root to tip. No more clumps or globs, just … |
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Motives® Lustrafy High-Definition Mascara – Midnight Blue $16.95 What Makes Motives® Lustrafy High-Definition Mascara Unique? Brushes make all the difference with makeup application, especially with mascara! Our new Lustrafy High-Definition Mascara will define, separate and lengthen your lashes like never before. The secret is in the revolutionary High-Definition brush with rubber bristles that fan out and lengthen each lash as it sweeps on mascara from root to tip. No more clumps or globs, just … |
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Motives® Pro Color Eye Shadow Palette – Includes 46 Shades of Pressed Eye Shadows $210 What Makes Motives® Pro Color Eye Shadow Palette Unique? Motives® Pro Color Eye Shadow Palette comes with 46 stunning shades of Motives® Pressed Eye Shadows. Chosen based on runway trends, the variety of shades allows you to create any look at any time. Motives® Pro Color Eye Shadow Palette is perfect for travel to your demos, parties and trainings. For the aspiring artist, carry the kit to the set or stage … |
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OURS™ by Loren Ridinger® $25.95 What Makes OURS™ by Loren Ridinger® Unique? OURS by Loren Ridinger is sultry and subtle – the ideal scent for both the modern man and woman. It combines the striking citrus undertones of lemon and bergamot orange, as well as the softness of olive blossom, vanilla and Guaiacwood. A spectacular scent that you both will fall in love with, spray on sexy – OURS by Loren Ridinger. |
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Motives® Pressed Eye Shadow – Bronze Suede $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Catwalk $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Jade Glitz $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Fame $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Powder Brush $14.95 What Makes Motives® Powder Brush Unique? Motives Powder Brush is contoured and tapered for a delicate application. This brush’s soft, round head is perfect for blending powders and blushes, or for sweeping color on the face. Use the new Motives Powder Brush to get natural, flawless application. |
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Motives® Luminous Translucent Pressed Powder – Light/Medium $21 What Makes Motives® Luminous Translucent Pressed Powder Unique? Translucent radiance for a heavenly whitening and lightening of the skin. Get that flawless finished look with this skin conditioning, hydrating and light reflecting formula. Look younger with Motives Translucent Pressed Powder, designed to minimize the appearance of fine lines, pore size and perfect to wear over any foundation for a luminous veil. |
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Motives® Blush Bronzer Duo $22.5 What Makes Motives® Blush Bronzer Duo Unique? Motives Blush Bronzer Duo minimizes the look of imperfections and visible pores instantly giving the skin a radiant glow. Designed for all skin types with a non-irritating, paraben-, oil- and fragrance-free formula. |
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Motives® Luminous Translucent Pressed Powder – Dark $21 What Makes Motives® Luminous Translucent Pressed Powder Unique? Translucent radiance for a heavenly whitening and lightening of the skin. Get that flawless finished look with this skin conditioning, hydrating and light reflecting formula. Look younger with Motives® Translucent Pressed Powder, designed to minimize the appearance of fine lines, pore size and perfect to wear over any foundation for a luminous veil. |
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Motives® Liquid Gold Shimmer $14.95 What Makes Motives® Liquid Gold Shimmer Unique? Motives Liquid Gold Shimmer will add shimmer to any look. With the easy-to-use, roll-on applicator, create a sparkle to accentuate eyes, cheeks, shoulders and anywhere you want to shimmer! Motives Liquid Gold Shimmer is also a great base to any eye shadow, glitter or blush. Get Motives Liquid Gold Shimmer for a look that glistens! |
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Motives® Gem Dust – 24K $12 What Makes Motives® Gem Dust Unique? Embellish your eyes with Motives® Gem Dust. Show some attitude with dramatic eyes, or be glamorous with a subdued sparkle. Motives® Gem Dust is available in three shades that are sure to make your eyes rock! |
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Motives® New Nail Candy Color Kit $42 What Makes Motives® New Nail Candy Color Kit Unique? Check out these hot new colors in our Motives New Nail Candy Color Kit. Our collection includes eight sexy and trend setting Nail Candy colors all in one collection so you will have all the colors you need to complement any outfit, mood or occasion. Motives Nail Candy is long lasting and dries with a high gloss, chip-resistant finish. Motives Nail Candy is free of toluene, formaldehyde … |
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Motives® Compact Beauty $21 What Makes Motives® Compact Beauty Unique? Take your beauty on the go with Motives Compact Beauty! This set has everything you need for lip and eye touch-ups while traveling. Motives Compact Beauty includes six lip glosses and four eye shadows. |
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Motives® Boxed Beauty $29.95 What Makes Motives® Boxed Beauty Unique? Your beauty will know no boundaries thanks to Motives Boxed Beauty. Perfect for fashionistas who want access to great cosmetics at any time, Motives Boxed Beauty includes six eye shadows and two blushes, all in one amazing little box. Boxed Beauty ensures you always have the perfect look at your finger tips for any occasion. Take your glam on the go with Motives Boxed Beauty! |
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Motives® Gel Eyeliner – Chocoholic $15.75 What Makes Motives® Mineral Gel Eyeliner Unique?Motives Mineral Gel Eyeliners deliver a luxurious, silky smooth application on the skin and dry to provide long wear with a simple swipe of the brush. Natural mineral pigments balance and maintain healthy skin, while offering a variety of colors with a pearlized finish and rich application. Motives Mineral Gel Eyeliners are talc, paraben and fragrance free. |
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Motives® Pressed Eye Shadow – Pink Lace $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Ecstasy $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Dual Perfection Pressed Powder – Neutral Medium $25 What Makes Motives® Dual Perfection Powder Unique? Luxurious long wear formula with a creamy, soft feel and smooth even application that will leave your skin looking natural, renewed, even and flawless. The Motives Dual Perfection Powder can be used dry as a classic powder foundation or can be used wet as a liquid foundation, either way it will give you the coverage you need in a soft-silky formula designed to provide superior, smooth … |
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Motives® Dual Perfection Pressed Powder – Neutral Light $25 What Makes Motives® Dual Perfection Powder Unique? Luxurious, long wear formula with a creamy, soft feel and smooth-even application that will leave your skin looking natural, renewed, even and flawless. The Motives Dual Perfection Powder can be used dry as a classic powder foundation or can be used wet as a liquid foundation. Either way, it will give you the coverage you need in a soft-silky formula designed to provide superior, smooth … |
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Motives® Luxe Crème Eye Shadow – Metal $15.75 What Makes Motives® Luxe Crème Eye Shadow Unique?Bring a touch of glamour to your eyes with Motives Luxe Crème Eye Shadow. Long-lasting color glides on smoothly, and blends easily while conditioning and hydrating the eyelids to enhance the natural beauty of your eyes. Motives Luxe Crème Eye Shadow will not crease, is water resistant, and maintains the same silky and flawless finish, whether the look is natural or dramatic. |
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Motives® Eye Candy Crème Eye Shadow – Butterscotch $15.75 What Makes Motives® Eye Candy Crème Eye Shadow Unique?Give in to temptation. Motives® Eye Candy Crème Eye Shadow is a treat for your eyes. Each delicious color glides on smoothly and blends easily, while conditioning and hydrating the eyelids. Enhance the natural beauty of your eyes, and provide long-lasting color with Eye Candy from Motives. |
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Motives® Luxe Precision Eye Line – Chocolate Brown $14 What Makes Motives® Luxe Precision Eye Line Unique?Pump up the drama with Motives Luxe Precision Eye Line. This easy-to-apply liquid eyeliner comes in two versatile colors that will accent your eyes and make them pop. The smooth, waterproof formula will keep your eyes looking freshly lined all day and into the night. |
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Motives® Pressed Eye Shadow – Dynasty $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Luau $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Mykonos Blue $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Utopia $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Pressed Eye Shadow – Moroccan Spice $12.5 What Makes Motives® Pressed Eye Shadow Unique?Ultra smooth and luxurious, these eye shadows are crease-proof and deflect light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. … |
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Motives® Perfecting Face Primer $19.95 What Makes Motives® Perfecting Face Primer Unique?Motives Perfecting Face Primer helps to create a youthful canvas for makeup application. This oil-free foundation primer helps your cosmetic application maintain high-color pigments with all day staying power. Obtain a flawless and more youthful appearance. |
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Motives® Luxe Crème Eye Shadow – Gold Dust $15.75 What Makes Motives® Luxe Crème Eye Shadow Unique? Bring a touch of glamour to your eyes with Motives Luxe Crème Eye Shadow. Long-lasting color glides on smoothly, and blends easily while conditioning and hydrating the eye lids to enhance the natural beauty of your eyes. Motives Luxe Crème Eye Shadows will not crease, are water resistant, and maintain the same silky and flawless finish whether the look is … |
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Motives® Luxe Crème Eye Shadow – Blackout $15.75 What Makes Motives® Luxe Crème Eye Shadow Unique? Bring a touch of glamour to your eyes with Motives Luxe Crème Eye Shadow. Long-lasting color glides on smoothly, and blends easily while conditioning and hydrating the eye lids to enhance the natural beauty of your eyes. Motives Luxe Crème Eye Shadows will not crease, are water resistant, and maintain the same silky and flawless finish whether the look is … |
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Motives® Luxe Crème Eye Shadow – Brown Sugar $15.75 What Makes Motives® Luxe Crème Eye Shadow Unique? Bring a touch of glamour to your eyes with Motives Luxe Crème Eye Shadow. Long-lasting color glides on smoothly, and blends easily while conditioning and hydrating the eye lids to enhance the natural beauty of your eyes. Motives Luxe Crème Eye Shadows will not crease, are water resistant, and maintain the same silky and flawless finish whether the look is … |
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Motives® Eye Candy Crème Eye Shadow – Sour Apple $15.75 What Makes Motives® Eye Candy Crème Eye Shadow Unique? Give in to temptation. Motives® Eye Candy Crème Eye Shadow is a treat for your eyes. Each delicious color glides on smoothly and blends easily, while conditioning and hydrating the eyelids. Enhance the natural beauty of your eyes, and provide long-lasting color with Eye Candy from Motives. |
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The Present for Motives® by Scott Barnes – Smokey Nights $39.95 What Makes The Present by Scott Barnes for Motives® Unique?Created exclusively for Motives, this makeup collection contains must-have items that will help you achieve the looks created for Scott Barnes’s celebrity clients. Four lip glosses, four eye shadows, two shades of blush, four shades of concealer for contouring and one translucent powder are all stacked in a convenient little box. The Present by Scott Barnes for Motives is perfect for … |
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Motives® Full Coverage Photo Finish Powder – Neutral Medium $24.5 What Makes Motives® Full Coverage Photo Finish Powder Unique? You can have picture-perfect skin in any light, from every angle and at any time of day. Let this powder float across the skin while providing outstanding full coverage. Designed to be worn as a foundation but can be worn over foundation for extra special coverage and a flawless finish, leaving the skin with a natural, radiant glow. This powder is designed for women of all skin … |
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Motives® Crème Blush – Fiji $18.95 What Makes Motives® Crème Blush Unique?Motives Crème Blush is the blush that you and your skin don’t want to go a day without. Making your cheeks pop with color while minimizing the appearance of imperfections and visible pores, Motives Crème Blush glides on your skin smooth, leaving it with a youthful glow. This blush will not clog pores, and is ideal for all skin types and skin tones. What are you waiting for? Get … |
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Motives® Foundation Brush $17.5 What Makes the Motives® Foundation Brush Unique?With the Motives Foundation Brush, you can apply your Motives Liquid Powder Mineral Foundation or Custom Blend with incredible control for an airbrush-like finish. Made cruelty free with extra-soft taklon, this brush is designed to provide a smooth, even finish while minimizing product waste. Use to apply, distribute and blend foundation onto all areas of the face. |
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Motives® Lip Pumice $14.95 What Makes Motives® Lip Pumice Unique?Dry, rough lips aren’t attractive to anyone. With Motives Lip Pumice, you can kiss away those dry, rough lips and get a smooth, luscious pout. Motives Lip Pumice exfoliates gently to reveal soft, smooth lips. |
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Motives® Custom Palettes (Holds 5 Eye Shadows) $8.5 What Makes Motives® Custom Palettes Unique?You’ll never have to buy a palette just for two colors again! The Motives Custom Palettes fit Motives Pressed Eye Shadow* and Motives Pressed Blush* pans so you can mix and match your favorite Motives colors to create your own custom palette. Motives Custom Palettes’ ultra slim designs fit conveniently into your purse or makeup kit so you can always look your best.*Motives Pressed Eye … |
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Motives® Full Color Lip Shine – Flame $16.95 What Makes Motives® Full Color Lip Shine Unique? Motives® Full Color Lip Shine is a mineral-based formula, delivering sensational color while providing ultra shine. Perfect for any fashion conscious woman who wishes to keep her pout glistening and hydrated with bold color. Silica provides shine while mica and titanium provide a protective barrier for soft, beautiful lips. |
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Motives® Full Color Lip Shine – Tease $16.95 What Makes Motives® Full Color Lip Shine Unique? Motives® Full Color Lip Shine is a mineral-based formula, delivering sensational color while providing ultra shine. Perfect for any fashion conscious woman who wishes to keep her pout glistening and hydrated with bold color. Silica provides shine while mica and titanium provide a protective barrier for soft, beautiful lips. |
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Motives® For La La Mineral Lip Shine – Bella $16.5 What Makes the Motives® for La La Mineral Lip Shine Unique? Full, plump-looking lips with intense color are a breeze with Motives for La La Mineral Lip Shine. This mineral-based formula delivers sensational color with ultra shine and protection to achieve soft, beautiful lips. The brush applicator makes application easy by increasing the amount of lip shine available on each swipe. Motives for La La Mineral Lip Shine is perfect for any fashion … |
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MINE® by Loren Ridinger Gift Set – Includes MINE® Perfume, MINE® Body Lotion, MINE® Shower Gel $39.95 What Makes MINE® by Loren Ridinger Gift Set Unique?Experience fragrance ecstasy with the MINE by Loren Ridinger Gift Set. Along with the MINE fragrance, the gift set includes a luxurious shower gel that gently cleanses away impurities as it conditions the skin, and a rich, non-greasy body lotion that leaves your skin soft and smooth while indulging you in the lasting scent of MINE. |
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Skintelligence® 5-Piece Set – (Single Bottles: ph Skin Normalizer, Daily Moisturizer Enhancer, Hydra Derm Deep Cleansing Emulsion, Facial Firming Masque, C $105.33 What Makes Skintelligence® 5-Piece Set Unique?Skintelligence 5-Piece Set is the perfect way an individual can care for beautiful skin to last a lifetime. Every day, one should implement a basic skin care regimen that is fast, effective and affordable. Each set includes an 8 ounce Hydra Derm Deep-Cleansing Emulsion, an 8 ounce pH Skin Normalizer, a 4 ounce Daily Moisture Enhancer and a one ounce Cellular Perfecting Complex. The set … |
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Cellular Laboratories™ De-Aging Facial Cleanser $36.88 What Makes Cellular Laboratories™ De-Aging Facial Cleanser Unique? Cellular Laboratories De-Aging Facial Cleanser is a botanical-rich foaming cleanser for the face that gently dissolves dead skin cells and exfoliates without stripping the skin. Using a cleanser morning and night helps to promote regeneration of healthy cells, while soothing and keeping the skin nourished and beautiful. This … |
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Motives™ Pressed Bronzer – California Girl $22.08 What Makes Motives™ Pressed Matte Bronzer Unique? Introducing California Girl Matte Bronzer. Warm up your skin without the extra sparkle of Miami Glow. A more natural bronze with the same soft and silky feel, you will look like you just came from the West Coast. Motives Pressed Bronzer in California Girl provides a radiant summer glow any time of the year and has a matte finish to keep things simple. This bronzer blends well and layers … |
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Motives™ Shape & Sculpt Duo $22.08 What Makes Motives™ Shape & Sculpt Duo Unique? Double-sided compact that contains everything you need to highlight and contour like a pro. The dark side creates depth in areas such as the hollows of your cheeks. Using the light side brings the eye forward, highlighting areas such as the bridge of the nose or chin. Contouring can help accentuate and hide imperfect face structures, making you look your best every day. |
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Motives™ Pro Color Kit $368.82 What Makes The Motives™ Pro Color Kit Unique?Our new Motives™ Pro Color Kit is a fabulous tool for salons, makeup artists and consultants. The kit comes in two beautiful palettes to display all our new Motives colors. One palette contains all five of the Dual Perfection Powders, all four of the Photo Finish Powders, all 12 of the Pressed Blushes and a Miami Glow Bronzer.The second palette displays all 46 of the new Motives Eye … |
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Motives Base Coat $6.98 What Makes Motives Base Coat Unique? Keep your nail polish looking fresh longer! Motives Base Coat adheres to the nail to provide long-lasting hold on your favorite Nail Candy color. Motives Base Coat protects nails from stains, and diminishes premature chipping and peeling of your polish. Motives Base Coat also helps keep the nail plate strong to help stop breaks and splits. Preserve a flawless polish with Motives Base Coat! |
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Motives™ Eyebrow Pencil – Medium Brown $14.05 What Makes Motives™ Eyebrow Pencil Unique? The best way to put the finishing touch on a polished look is with beautifully sculpted and defined eyebrows. Motives Eyebrow Pencils help you achieve brow perfection with a firm formula that glides on smoothly to fill in sparse areas and maintain attractive eyebrows. |
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Motives™ Eyebrow Pencil – Dark Blonde $14.05 What Makes Motives™ Eyebrow Pencil Unique? The best way to put the finishing touch on a polished look is with beautifully sculpted and defined eyebrows. Motives Eyebrow Pencils help you achieve brow perfection with a firm formula that glides on smoothly to fill in sparse areas and maintain attractive eyebrows. |
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Motives™ Pressed Eye Shadow – Twilight $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Motives™ Pressed Eye Shadow – Stardust $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Motives™ Pressed Eye Shadow – Galaxy $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Motives™ Pressed Eye Shadow – Heiress $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Skintelligence® pH Skin Normalizer – Single (8 oz./237 ml. Bottle) $14.55 What Makes Skintelligence® pH Skin Normalizer Unique?pH Skin Normalizer is a combination of special herbs that acts to naturally assist your skin to maintain a normal pH. Keeping your skin at the proper pH level, your skin automatically acts to resist the effects of pollution, bacteria and other environmental conditions. |
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Skintelligence® Daily Moisture Enhancer – Single (4 oz./118 ml. Bottle) $23.03 What Makes Skintelligence® Daily Moisturizer Enhancer Unique?Daily Moisturizer Enhancer is a unique emulsion formula that protects and moisturizes the inner tissues to give your skin a smooth, firm and youthful appearance. The formula is non-oily, naturally fragrant and may be applied under makeup. |
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Motives™ Pressed Eye Shadow – Star Struck $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Skintelligence® Cellular Perfecting Complex – Single (1 oz./30 ml. Bottle) $33.07 What Makes Skintelligence® Cellular Perfecting Complex Unique?Cellular Perfecting Complex is a special formula that helps repair skin cells damaged by the effects of exposure to the ultraviolet rays of the sun. It enables the skin cells to retain moisture for longer periods, resulting in more youthful and healthier-looking skin. |
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Skintelligence® Facial Firming Masque – Single (4 oz./118 ml. Bottle) $21.03 What Makes Skintelligence® Facial Firming Masque Unique?Skintelligence Facial Firming Masque is a breakthrough in masque technology. Its clear formula does its work in just 12 minutes. The Skintelligence Facial Firming Masque tightens and tones your facial skin while helping to remove impurities from deep within your skin. This facial masque promotes circulation and skin texture, and can help to temporarily erase the effects of time, … |
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Skintelligence® Hydra Derm Deep Cleansing Emulsion – Single (8 oz./237 ml. Bottle) $14.55 What Makes Skintelligence® Hydra Derm Deep Cleansing Emulsion Unique?Hydra Derm Deep Cleansing Emulsion is a water-activated, deep cleansing emulsion that penetrates beneath the skin surface to loosen and dissolve dirt, makeup and sebaceous impurities. This product will not clog pores and contains all natural ingredients. |
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The Present for Motives™ by Scott Barnes – Golden Goddess $40.09 What Makes The Present by Scott Barnes Unique? Created exclusively for Motives™, this makeup collection contains must-have items that will make you look like one of Scott Barnes’s celebrity clients. Four lip glosses, four eye shadows, two shades of blush, four shades of concealer for contouring and one translucent powder are all stacked in a convenient little box. The Present is perfect for traveling and can take you from day to night with … |
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The Present for Motives™ by Scott Barnes – Smokey Nights $40.09 What Makes The Present by Scott Barnes Unique? Created exclusively for Motives™, this makeup collection contains must-have items that will make you look like one of Scott Barnes’s celebrity clients. Four lip glosses, four eye shadows, two shades of blush, four shades of concealer for contouring and one translucent powder are all stacked in a convenient little box. The Present is perfect for traveling and can take you from day to night with … |
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Motives™ Pressed Eye Shadow – Plum Frost $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Motives™ Pressed Eye Shadow – Bronze Beauty $12.55 What Makes Motives™ Pressed Eye Shadow Unique? Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and … |
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Motives™ Perfecting Face Primer $20.02 What Makes Motives™ Perfecting Face Primer Unique? Motives™ Perfecting Face Primer helps to create a youthful canvas for makeup application. This oil-free foundation primer helps your cosmetic application maintain high-color pigments with all day staying power. Obtain a flawless and more youthful appearance. |
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MINE™ by Loren Ridinger Gift Set $40.09 What Makes MINE™ by Loren Ridinger Gift Set Unique? Experience fragrance ecstasy with the MINE™ by Loren Ridinger Gift Set. Along with the MINE™ fragrance, the gift set includes a luxurious shower gel that gently cleanses away impurities as it conditions the skin, and a rich, non-greasy body lotion that leaves your skin soft and smooth while indulging you in the lasting scent of MINE™. |
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Motives™ Eye Blender Blush $9.99 What Makes Motives™ Eye Blender Brush Unique? Perfect for shading and blending your eye area with different shades of Motives™ Eye Shadow, you will be amazed at the way it perfectly creates contours and highlights. Use this brush to apply and blend your favorite Motives eye shadows. Create any number of stunning combinations and have them blend seamlessly together. The super soft bristles blend and soften even the deepest of shades. |
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Motives™ Eye Lash Curler $9.99 What Makes Motives™ Eye Lash Curler Unique? A favorite of makeup artists everywhere, an eyelash curler is truly a girl’s best friend. It gently clamps around your lashes, making them reach for the sky. Precise engineering applies the perfect amount of pressure on eyelashes and will not pinch your eyelid. Instantly opens the appearance of the eye and prepares the lashes for mascara application. For an extra boost, try heating the … |
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Motives™ Detailing Brush $9.99 What Makes Motives™ Detailing Brush Unique? This little brush will add the tiniest details to your eye shadow design. Strong synthetic bristles allow for a firm tip, great for controlled application of small details. Amazing for smudging out liner for smokey eye looks. Perfectly reaches into the crease or along the lash line. Great for applying Motives™ Paint Pot Mineral Eye Shadow or Gem Dust. |
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Motives™ False Eyelashes – Stargazer $6.98 What Makes Motives™ False Eyelashes Unique? False eyelashes will make your eyes look bigger, fuller and more inviting. They can increase the drama for special occasions and photographs. Each different set has its own unique personality. Change your lashes for different events, and feel the confidence and flirtatious fun that each set personifies. If you learn how to put them on correctly, no one will ever guess that they’re not yours. |
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Motives™ False Eyelashes – Bombshell $6.98 What Makes Motives™ False Eyelashes Unique? False eyelashes will make your eyes look bigger, fuller and more inviting. They can increase the drama for special occasions and photographs. Each different set has its own unique personality. Change your lashes for different events, and feel the confidence and flirtatious fun that each set personifies. If you learn how to put them on correctly, no one will ever guess that they’re not … |
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Motives™ False Eyelashes – Material Girl $6.98 What Makes Motives™ False Eyelashes Unique? False eyelashes will make your eyes look bigger, fuller and more inviting. They can increase the drama for special occasions and photographs. Each different set has its own unique personality. Change your lashes for different events, and feel the confidence and flirtatious fun that each set personifies. If you learn how to put them on correctly, no one will ever guess that they’re not yours. |
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Motives™ False Eyelashes – Fashionista $6.98 What Makes Motives™ False Eyelashes Unique? False eyelashes will make your eyes look bigger, fuller and more inviting. They can increase the drama for special occasions and photographs. Each different set has its own unique personality. Change your lashes for different events, and feel the confidence and flirtatious fun that each set personifies. If you learn how to put them on correctly, no one will ever guess that they’re not yours. |
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Motives™ Ageless Renewal Foundation™ – Medium – Tan $29.61 What Makes Motives™ Ageless Renewal Foundation™ Unique? Ageless Renewal Foundation™ instantly smoothes fine lines and wrinkles, and visibly maintains younger looking skin over time. This revolutionary and exclusive foundation provides even coverage while the powerful anti-aging ingredients, including coenzyme Q10 and hydrolyzed collagen, help reduce the appearance of fine lines and wrinkles over time. Imperfections are … |
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Motives™ Ageless Renewal Foundation™ – Light – Porcelain $29.61 What Makes Motives™ Ageless Renewal Foundation™ Unique? Ageless Renewal Foundation™ instantly smoothes fine lines and wrinkles, and visibly maintains younger looking skin over time. This revolutionary and exclusive foundation provides even coverage while the powerful anti-aging ingredients, including coenzyme Q10 and hydrolyzed collagen, help reduce the appearance of fine lines and wrinkles over time. Imperfections are … |
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Motives™ Ageless Renewal Foundation™ – Deep – Honey $29.61 What Makes Motives™ Ageless Renewal Foundation™ Unique? Ageless Renewal Foundation™ instantly smoothes fine lines and wrinkles, and visibly maintains younger looking skin over time. This revolutionary and exclusive foundation provides even coverage while the powerful anti-aging ingredients, including coenzyme Q10 and hydrolyzed collagen, help reduce the appearance of fine lines and wrinkles over time. Imperfections are … |
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MINE™ by Loren Ridinger Body Lotion $13 What Makes MINE™ by Loren Ridinger Body Lotion Unique? MINE™ by Loren Ridinger Body Lotion brings you the feminine and elegant aroma of gardenias, combined with an aphrodisiac of intoxicating musk. MINE™ Body Lotion moisturizes and softens the skin for an irresistible smooth touch with the scent of MINE™. |
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Motives Luxe Precision Eye Line – Sapphire – Get 2 For The Price of 1 SPECIAL $14.05 What Makes Motives™ Luxe Precision Eye Line Unique? Stay perfectly lined, perfectly defined with Motives Luxe Precision Eye Line. It has a velvet touch precision tip and a satiny smooth, stay-put formula. Eye Line glides on easily, giving you perfectly defined eyes with staying power that lasts all day and into the night. |
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Loren Jewels Gold and Silver Earrings with Diamond, Emerald, Ruby and Mother of Pearl $2302.92 14kt gold and sterling silver mother of pearl earrings with 1.09ctw of diamonds, 1.59ctw of emeralds and 0.07ctw of rubies. |
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Motives® for La La Mineral Blush $16.5 What Makes the Motives® for La La Mineral Blush Unique? Get exceptional sheer coverage with a near-weightless finish thanks to Motives for La La Mineral Blush, which leaves the face feeling silky and provides color that immediately revives your appearance. The vibrant shades of pinks and browns included in Motives for La La Mineral Blush were carefully chosen by La La Anthony, who partnered with Internet mogul Loren Ridinger, whose expertise … |
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Heart Health™ System – Single Box (Advanced LipiTrim® Ultra, Essential Omega III Fish Oil, TriActive™) $104.95 What Makes the Heart Health™ System Unique? The Heart Health System is comprised of Heart Health Essential Omega III Fish Oil with Vitamin E, Heart Health TriActive™, and Heart Health Advanced LipiTrim® Ultra, all designed to promote overall cardiovascular health. Heart Health Essential Omega III Fish Oil with Vitamin E provides the three grams of EPA† (eicosapentaenoic acid) and DHA† (docosahexaenoic … |
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Motives® Plum Pretty $39.95 What Makes Motives® Plum Pretty Unique? Motives Plum Pretty is a combination of five rich colors of Motives Pressed Eye Shadow. With colors perfect for day and night, this palette of purple and pink hues will always leave you looking and feeling plum perfect. Because Plum Pretty comes conveniently packaged in a sleek but durable compact, this versatile palette is great for travel. It’s also easy to wrap up and give as a gift. Whether … |
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Motives® Luxe Precision Eye Line – Get 2 For The Price of 1 SPECIAL $14 What Makes Motives® Luxe Precision Eye Line Unique? Stay perfectly lined, perfectly defined with Motives Luxe Precision Eye Line. It has a velvet touch precision tip and a satiny-smooth, stay-put formula. Eye Line glides on easily, giving you perfectly defined eyes with staying power that lasts all day and into the night. |
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Isotonix® Coenzyme Q10 $54 What Makes Isotonix® Coenzyme Q10 Unique? Coenzyme Q10 is a nutrient that plays a vital role in health maintenance. It contributes to a healthy cardiovascular system, periodontal health, healthy blood sugar levels, and maintenance of cholesterol and triglyceride concentrations. It also helps sustain vitamin E levels in cell membranes, energizing the immune system and helping to maintain a healthy weight. A person’s heart beats, on … |
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VitaShield OPC-3® Triple Serum $104.95 What Makes VitaShield® OPC-3® Triple Serum Unique? Our skin is under constant attack from environmental factors and, as we age, the protective systems of our body become overworked and begin to break down. Fight back with VitaShield OPC-3 Triple Serum to help slow down the aging process.OPCs are powerful extracts, rich in bioflavonoids found in grape seed, pine bark and red wine. These extracts contain a high content of polyphenols and … |
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PureH20™ Pre-Sediment Water Filter Hose Replacement $35 What Makes PureH20™ Pre-Sediment Water Filter Hose Unique? PureH20™ Water Filter Hose with Pre-Sediment Filter is a component part for current users of the PureH20™ Water Filtration System. The Water Filter Hose with Pre-Sediment Filter is a replacement part, and includes the hose attachment and three pre-sediment replacement filters. Sediment levels vary throughout the country. Pre-sediment filters should be changed … |
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Fixx™ Thick Hair Shampoo & Conditioner $16.95 What Makes Fixx™ Thick Hair Shampoo & Conditioner Unique? Turn to Fixx Thick Hair Shampoo & Conditioner for a more gentle solution to get softer, fuller-looking hair. Enhanced with natural ingredients, such as Stinging Nettle Extract and Tea Tree leaf oil, which combat pollutants while promoting luster and shine, Fixx Thick Hair Shampoo & Conditioner treats hair from root to end. Go above and beyond the … |
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Motives® Destination Beauty Compact Spring/Summer 2012 $29.95 What Makes Motives® Destination Beauty Compact Spring/Summer 2012 Unique?Make a statement with four of the hottest shades this season, and take them wherever you go with Motives Destination Beauty Compact. Contour like a pro this summer with the ability to create a subtle or dramatic eye to fit any mood, occasion and to complement any look. These intense pigments are silky in texture and blend quickly, offering a customized look that … |
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PureH20™ Pre-sediment Filter Replacements $7.5 What Makes PureH20™ Pre-sediment Filter Replacements Unique? The PureH20™ Water Filtration System with Pre-sediment Filter helps to reduce unpleasant chlorine taste and odor, and many contaminants that municipal water supplies may not eliminate, resulting in better-tasting and healthier water. Sediment levels vary throughout the country. Pre-sediment filters should be changed out every 2-4 weeks or when filter turns … |
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PetHealth™ Pad & Paw Balm $13.95 What Makes PetHealth™ Pad & Paw Balm Unique? Harsh weather conditions, such as salt in cold climates and hot pavement, can damage a dog’s pads. Cracking and calluses can lead to excessive licking and biting, which increases rawness in the paw that can lead to infection. PetHealth Pad & Paw Balm is enriched with jojoba oil, sweet almond oil and sunflower oil to soothe and protect the pad and paw. PetHealth Pad & Paw Balm is … |
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MPC® Maximum Prostate Care $23 What Makes MPC® Maximum Prostate Care Unique? Over the years, a variety of nutraceuticals have been used to support prostate health. The use of herbs to promote prostate well being is increasingly popular in Europe with several successful clinical trials. The key to selecting a natural alternative to prostate care is to look for herbs and nutrients that work in concert together like saw palmetto, reishi, zinc and selenium. MPC Maximum … |
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Isotonix OPC-3® Beauty Blend $73.5 What Makes Isotonix OPC-3® Beauty Blend Unique: Isotonix OPC-3 Beauty Blend is formulated to promote skin elasticity, support healthy collagen production, replenish essential vitamins and minerals for the skin, and provide the skin and body with improved antioxidant defenses. This product helps maintain skin health at the cellular level, nourishing and rejuvenating skin cells with some of the finest antioxidants available today … |
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Fixx™ Argan Oil Conditioner $19.95 What Makes Fixx™ Argan Oil Conditioner Unique? Take the time to treat your hair with the nutrients it needs to help you look your best. Fixx Argan Oil Conditioner will help free you of dry, dull, tangled hair. Strengthen hair and restore it to its youthful-looking state with the nutrients of rarely-used Argan Oil. Take advantage of a conditioner that penetrates your hair with a superior formula, featuring vitamin E and carotenes. … |
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Fixx™ Argan Oil Shampoo $19.95 What Makes Fixx™ Argan Oil Shampoo Unique? Keep up appearances with Fixx Argan Oil Shampoo. Don’t just wash your hair with the first product in arm’s reach; treat your hair from root to end with the moisturizing nutrients and antioxidants found in Fixx Argan Oil Shampoo. Promote strong, weightless hair and lasting shine with Silk Amino Acids and Hydrolyzed Wheat Protein, and make your hair irresistibly soft to the … |
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Fixx™ Argan Oil No Frizz $15.95 What Makes Fixx™ Argan Oil No Frizz Unique? Frizz is a major problem for both men and women, especially those with curly or full-bodied hair. Hot weather and humidity tend to be the main culprits but, with a little preparation, frizz can be managed and controlled with ease. Fixx Argan Oil No Frizz helps tame your frizz while making your hair smooth, and adding shine and body. While other products might stop the frizz temporarily, … |
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Motives® Gel Eyeliner $15.75 What Makes Motives® Mineral Gel Eyeliner Unique?Motives Mineral Gel Eyeliners deliver a luxurious, silky smooth application on the skin and dry to provide long wear with a simple swipe of the brush. Natural mineral pigments balance and maintain healthy skin, while offering a variety of colors with a pearlized finish and rich application. Motives Mineral Gel Eyeliners are talc, paraben and fragrance free. |
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Loren Jewels Gold and Silver Star Ring with Diamonds $2891.25 14kt gold and sterling silver star ring with 0.80ctw of diamonds. |
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Loren Jewels Gold and Diamond Cocktail Ring $3996.48 18kt gold ring with 1.79ctw of diamonds. |
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Loren Jewels Gold and Silver Red Onyx and Crystal Ring $2193.65 18kt gold and sterling silver ring with red onyx and crystals. |
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Loren Jewels Gold and Sterling Silver and Pink Tourmaline Ring with Diamonds and Rubies $3687.61 14kt gold and sterling silver ring with 1.48ctw of diamonds, 0.15ctw of rubies and 2.35ctw of pink tourmalines. |
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Loren Jewels Diamond Bangle Bracelet with Rose Cut Diamonds $3500 10kt gold and sterling silver bracelet with 3.67ctw of pavé and rose cut diamonds. |
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Loren Jewels Macramé Bracelet with Black Spinels and Onyx Beads $1700 Sterling silver macramé bracelet with black spinels and black onyx beads. |
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Loren Jewels Macramé Bracelet with Yellow Sapphires and Pearls $2900 Sterling silver macramé bracelet with 5.30ctw of yellow sapphires and seven white pearls. |
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Loren Jewels Black Macramé Bracelet with Onyx Beads $800 Macramé bracelet with nine black onyx beads and two black onyx end beads. |
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Loren Jewels Pink Sapphire Bangle Bracelet $625 Gold-plated sterling silver bangle bracelet with 2.59ctw of pink sapphires. |
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Loren Jewels Yellow Sapphire Bangle Bracelet $625 Sterling silver bracelet with 2.70ctw of yellow sapphires. |
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Loren Jewels Gold and Silver Pavé Diamond Ring with Colored Diamonds $3750 14kt gold and sterling silver ring with 3.03ctw of pavé and fancy colored diamond center stone. |
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Loren Jewels Gold Bangle Bracelet with Diamond Accents $18900 14kt gold and sterling silver diamond bracelet with 3.44ctw of diamonds. |
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Loren Jewels Gold Square Bangle Bracelet with Diamonds $13100 18kt gold square bangle bracelet with 6.50ctw of diamonds. |
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Loren Jewels Gold and Silver Ring with Pavé and Colored Diamonds $4025 14kt gold and sterling silver ring with 2.26ctw of pavé and fancy colored diamonds. |
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Heart Health™ Essential Omega III Fish Oil with Vitamin E $63.17 What Makes Heart Health™ Essential Omega III Fish Oil with Vitamin E Unique? Essential Omega III is a source of essential fatty acids which may help maintain a cardiovascular system and overall immune health. Omega-3 fatty acids have been clinically demonstrated to assist in maintaining healthy triglyceride and cholesterol levels. Recommended Adult Dose: Take two capsules twice daily with 8 fluid ounces of … |
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Motives™ Eyebrow Pencil $14.05 What Makes Motives™ Eyebrow Pencil Unique? The best way to put the finishing touch on a polished look is with beautifully sculpted and defined eyebrows. Motives Eyebrow Pencils help you achieve brow perfection with a firm formula that glides on smoothly to fill in sparse areas and maintain attractive eyebrows. |
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The Present for Motives™ by Scott Barnes $40.09 What Makes The Present by Scott Barnes Unique? Created exclusively for Motives™, this makeup collection contains must-have items that will make you look like one of Scott Barnes’s celebrity clients. Four lip glosses, four eye shadows, two shades of blush, four shades of concealer for contouring and one translucent powder are all stacked in a convenient little box. The Present is perfect for traveling and can take you from day to night with … |
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Motives™ Gem Dust $12.04 What Makes Motives Gem Dust Unique? Embellish your eyes with Motives Gem Dust. Show some attitude with dramatic eyes, or be glamorous with a subdued sparkle. Motives Gem Dust is available in three shades that are sure to make your eyes rock! |
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Motives™ Eye Blender Brush $9.99 What Makes Motives™ Eye Blender Brush Unique? Perfect for shading and blending your eye area with different shades of Motives™ Eye Shadow, you will be amazed at the way it perfectly creates contours and highlights. Use this brush to apply and blend your favorite Motives eye shadows. Create any number of stunning combinations and have them blend seamlessly together. The super soft bristles blend and soften even the deepest of shades. |
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Motives™ Ageless Renewal Foundation™ $29.61 What Makes Motives™ Ageless Renewal Foundation™ Unique? Ageless Renewal Foundation™ instantly smoothes fine lines and wrinkles, and visibly maintains younger-looking skin over time. This revolutionary and exclusive foundation provides even coverage while the powerful anti-aging ingredients, including coenzyme Q10 and hydrolyzed collagen, help reduce the appearance of fine lines and wrinkles over time. Imperfections are … |
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PureH2O™ Countertop Water Filter Replacement Cartridges $58.21 What makes this product unique? The PureH2O™ Water Filtration System features an exclusive dual-filter system installs in seconds and uses a combination of carbon filtration, ion exchange and sub-micron filtration to produce truly healthy, great-tasting water from your kitchen tap. Using the latest two-stage water filtration technology, the PureH2O Water Filtration System filters out a wider range of contaminants than other filters (see … |
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PureH20™ Water Filter Hose Replacement $28.1 What Makes PureH20™ Water Filter Hose Replacement Unique? PureH20™ Water Filter Hose is a component part for current users of the PureH20™ Water Filtration System. The water filter hose is a replacement part, and includes the hose and chrome fitting. Remove the old hose and chrome fitting from PureH20™ Countertop Water Filter System, and replace with new hose and chrome fitting. |
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Motives™ Brow Wax $14.55 What Makes Motives™ Brow Wax Unique? Nicely groomed brows are the finishing touch to frame a beautiful face. Achieve a smooth and polished look by using Motives™ Brow Wax. Sculpt a perfect shape by brushing this colorless wax through the eye brows. The gorgeous hold will last all day. |
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TLS Website Subscription $9.99 What Makes TLS Website Unique? A 2001 study found that participants who regularly used interactive web tools — utilized feedback from nutritionists, joined online chats, submitted food diaries, and tracked their progress — lost almost 40 percent more weight than those who only used the Internet for weight loss research.The TLS Website allows you to participate in a weight loss program in the comfort of your own home. If you are … |
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Snap™ Accessory Pack $10.04 3 Flip Tops, 2 Spray Bottles, Sprayer, Plunger and Home and Shop Cloth |
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Snap™ Home & Shop Cloth $32.07 What makes this product unique? The Snap™ Home & Shop Cloth helps remove rust stains and paint spots from pewter, gold, chrome, nickel, steel, aluminum, copper, brass, bronze, enamel and ceramic tile. The Home & Shop Cloth helps in removing alcohol, water, ink and heat stains from furniture. It polishes and waxes wood and enamel parts. It also helps hide surface scratches on wood furniture, enamel and silver. Make stain removing and … |
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Snap™ Dishwashing Liquid $9.99 What makes this product unique? Snap™ Dishwashing Liquid is a superior cleaning formula that cuts through grease and grime, leaving your dishes sparkling clean. Snap Dishwashing Liquid is formulated with Aloe Vera gel, to pamper your hands while cutting through even the toughest mess. Snap Dishwashing Liquid is safe for all your pots and pans, fine china, everyday china and wine glasses. Snap Dishwashing Liquid can also be used as liquid hand … |
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Motives™ Lustrafy Mascara $17.01 What Makes Motives™ Lustrafy Mascara Unique? Intense lashes are a must with any look, day or night. Maximize the length and curl of your lashes with our smudge-free formula. The push-up bra for your lashes, Motives Lustrafy Mascara lifts your lashes without the hassle of an eyelash curler. Lustrafy will give you incredible, eye-catching lashes with excellent definition and all day staying power. |
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Motives™ Lip Pumice $15 What Makes Motives™ Lip Pumice Unique? Dry, rough lips aren’t attractive to anyone. With the Motives™ Lip Pumice, you can kiss away those dry, rough lips and get a soft, smooth, luscious pout. This gentle exfoliator will make your pout smoother than ever. |
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Motives™ Essential Lip Kit $35.13 What Makes Motives® Essential Lip Kit – Noon to Night Unique? The Motives® Essential Lip Kit is a trendsetting palette that contains nine gorgeous hues designed to complement every skin tone, age and season. This palette is great for busy women on the go who need long-lasting color from noon to night. These colors allow you to go as bold or as natural as you like. Start the day cool and end the day red hot! |
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Motives™ Vitamin E Lip Treatment $17.56 What Makes Motives™ Vitamin E Lip Treatment Unique: Chapped lips are never sexy; keep your lips luscious with Motives Vitamin E Lip Treatment. Perfect for use after the Motives Lip Pumice, this luxurious Vitamin E helps heal chapped lips and nourishes the delicate skin under the eyes. It is ultra-enriched with natural emollients that moisturize and rejuvenate delicate skin. |
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Motives™ Pucker Up Lip Plumper $16.06 What Makes Motives™ Pucker Up Lip Plumper Unique? Our revolutionary lip plumping treatment uses advanced technology to help make lips look fuller instantly. The exclusive formula visibly reduces the appearance of fine lines and wrinkles, which gives you the luscious full-lip look you have always wanted. The unique, greaseless, feather-light liquid instantly smoothes the texture of lips while enhancing their natural contours. Comes in our … |
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Cell Phones: Medical Menaces of a Modern Day Convenience $6 Written by Drs. Robert Goldman and Ronald Klatz, this book makes sense of the controversy over effects from the emissions of radio frequency (RF) radiation from mobile and cordless phones. The popularity of these devices has not kept pace with a reliable or conclusive body of knowledge that examines their safety and possible ill health effects. The buzz in the popular media concerning this subject has only served to confuse consumers even more. … |
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Transitions™ DVDs $3 What Makes the Transitions Lifestyle System® Testimonial DVD Unique? This DVD will show you real customers that have had incredible success with the Transitions Lifestyle System®. Watch as they tell their motivational stories on this 12 minute testimonial DVD that is sure to inspire you and your customers. |
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# Book Title Tweet Book01 $19.95 Never underestimate the power of a book title! Titles spell the difference between messages that are read and absorbed, and those that go unnoticed.’#BOOK TITLE tweet Book01′ stimulates a new way of thinking about titles and outlines a process for choosing perfect titles and subject lines.Concise and to the point, this book helps business professionals reap maximum value for the time and money they invest in creating and distributing their message. Its tested process for effective title selection is invaluable for business professionals who know that writing can build their brand and position them as thought leaders. If you are an author, an entrepreneur, or an information marketer, you will find that this gem of a book sparks your creativity and provides new directions for effective writing.’#BOOK TITLE tweet Book01′ gets you to rethink the importance of titles and see the central value of the title in all your written projects. It demonstrates the importance of market research and early feedback in title selection. By focusing on the power of a title, it gives you a head start on a broad range of writing projects and helps you to examine them in the context of the needs and interests of your readers.Roger C. Parker is a “32 Million Dollar Author,” book coach, and online writing resource. His 38 books have sold 1.6 million copies in 35 languages around the world. In this book he shows you how to take a fresh look at titles and re-examine their effectiveness. The hundreds of examples he provides will inspire you to recognize good titles when you see them, and apply their lessons to your own projects. ‘#BOOK TITLE tweet Book01′ coaches you to welcome writing projects, and optimize your written communication to maximize the value of your time, your money, and your brand.’#BOOK TITLE tweet Book01′ is part of the THINKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas) |
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202 Great Resumes $12.95 Craft a top-notch resume that can compete in today’s market—and win the job of your dreamsFrom the resume specialists who brought you the bestselling 101 Resumes and 101 More Resumes, 202 Great Resumes offers a winning new approach to resume writing that will make you a top competitor in today’s job market. Full of unbeatable advice for every aspect of your job search, this comprehensive resume guide offers winning samples written by two veteran career-development experts.202 Great Resumes gives you more of the tips, strategies, and real-world examples you need to successfully market yourself to employers. Organized by profession, you’ll find the perfect sample resume for almost any position in any industry. With reliable traditional formats and the newest cutting-edge styles, you’ll have more creative ways to grab the attention of employers than ever before. Whether you’ve been out of work for months or you’re just out of college, you’ll learn to write a resume that gets you noticed every time! Inside you’ll discover:Ways to research a company to uncover their needs How to get in the door, to network, and get yourself exposed to the hiring managers Methods to articulate your value to hiring managers and spin the right message for the people you meet Thousands of keywords to help you write Street-smart tips to help you job-search, negotiate your salary, work through the Internet, interview, and much more With expert advice on:Getting Started Cover letters Electronic resumes Networking Working with recruiters Acing the interview Solutions-based resumes Jay A. Block is an internationally certified career coach and resume strategist. He lives in West Palm Beach, Florida.Michael Betrus is a hiring manager in the telecommunications industry. Block and Betrus are also the authors of the bestselling resume guides 101 Best Resumes, 101 More |
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202 Great Resumes $1.99 Craft a top-notch resume that can compete in today’s market—and win the job of your dreamsFrom the resume specialists who brought you the bestselling 101 Resumes and 101 More Resumes, 202 Great Resumes offers a winning new approach to resume writing that will make you a top competitor in today’s job market. Full of unbeatable advice for every aspect of your job search, this comprehensive resume guide offers winning samples written by two veteran career-development experts.202 Great Resumes gives you more of the tips, strategies, and real-world examples you need to successfully market yourself to employers. Organized by profession, you’ll find the perfect sample resume for almost any position in any industry. With reliable traditional formats and the newest cutting-edge styles, you’ll have more creative ways to grab the attention of employers than ever before. Whether you’ve been out of work for months or you’re just out of college, you’ll learn to write a resume that gets you noticed every time! Inside you’ll discover:Ways to research a company to uncover their needs How to get in the door, to network, and get yourself exposed to the hiring managers Methods to articulate your value to hiring managers and spin the right message for the people you meet Thousands of keywords to help you write Street-smart tips to help you job-search, negotiate your salary, work through the Internet, interview, and much more With expert advice on:Getting Started Cover letters Electronic resumes Networking Working with recruiters Acing the interview Solutions-based resumes Jay A. Block is an internationally certified career coach and resume strategist. He lives in West Palm Beach, Florida.Michael Betrus is a hiring manager in the telecommunications industry. Block and Betrus are also the authors of the bestselling resume guides 101 Best Resumes, 101 More |
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2500 Keywords to Get You Hired $5 Make that important first cut with a resume that packs a punch with 2500 Keywords to Get You HiredWhat’s in a word? When used effectively on your resume, the right words could land you your next job! 2500 Keywords to Get You Hired breaks down the buzz on buzzwords-those powerful little words that communicate your experience and qualifications. The abracadabras of a champion job search, a resume packed with potent keywords will get you noticed, get you those elusive interviews, and get your hired!Today’s competitive job market demands that your resume stand out from the hundreds-even thousands-of resumes submitted for each job opening. Now that electronic processing of resumes is the norm, your resume may never even reach the desk of a perspective employer without those critical keywords. 2500 Keywords to Get You Hired gives you instant access to the most indispensable keywords relevant to 300 careers in nine employment categories-from business, law, and health care to the arts, education, and media-and shows you the most valuable ways to use them.Get it right and get noticed. Packed with hundreds of examples illustrating how to use keywords effectively in your resume and on interviews, 2500 Keywords to Get You Hired also covers:How to shine on an interview-the importance of making a strong first impression with the receptionist Networking tips-keep a file on each contact and maintain good records at all times Using the Internet in your job search-use keywords heavily in the introduction of your resume Job search strategies-do some research to identify hiring authorities Salary negotiations-establish your value in the mind of the hiring manager Unconventional techniques for securing job openings-send your resume in a Priority Mail envelope And much more Jay A. Block is the contributing cofounder of the Professional Association of Resume Writers.Michael |
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A Beginner’s Guide to R $59.95 Based on their extensive experience with teaching R and statistics to applied scientists, the authors provide a beginner’s guide to R. To avoid the difficulty of teaching R and statistics at the same time, statistical methods are kept to a minimum. The text covers how to download and install R, import and manage data, elementary plotting, an introduction to functions, advanced plotting, and common beginner mistakes. This book contains everything you need to know to get started with R.”Its biggest advantage is that it aims only to teach R…It organizes R commands very efficiently, with much teaching guidance included. I would describe this book as being handy–it’s the kind of book that you want to keep in your jacket pocket or backpack all the time, ready for use, like a Swiss Army knife.” (Loveday Conquest, University of Washington)”Whilst several books focus on learning statistics in R…, the authors of this book fill a gap in the market by focusing on learning R whilst almost completely avoiding any statistical jargon…The fact that the authors have very extensive experience of teaching R to absolute beginners shines throughout.” (Mark Mainwaring, Lancaster University) “Exactly what is needed…This is great, nice work. I love the ecological/biological examples; they will be an enormous help.” (Andrew J. Tyne, University of Nebraska-Lincoln)Alain F. Zuur is senior statistician and director of Highland Statistics Ltd., a statistical consultancy company based in the UK. He has taught statistics to more than 5000 ecologists. He is honorary research fellow in the School of Biological Sciences, Oceanlab, at the University of Aberdeen, UK.Elena N. Ieno is senior marine biologist and co-director at Highland Statistics Ltd. She has been involved in guiding PhD students on the design and analysis of ecological data. She is honorary research fellow in the School of Biological Sciences, Oceanlab, at the University of Aberdeen, UK.Erik H.W.G. Meesters |
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A Beginner’s Guide to R $59.95 Based on their extensive experience with teaching R and statistics to applied scientists, the authors provide a beginner’s guide to R. To avoid the difficulty of teaching R and statistics at the same time, statistical methods are kept to a minimum. The text covers how to download and install R, import and manage data, elementary plotting, an introduction to functions, advanced plotting, and common beginner mistakes. This book contains everything you need to know to get started with R.”Its biggest advantage is that it aims only to teach R…It organizes R commands very efficiently, with much teaching guidance included. I would describe this book as being handy–it’s the kind of book that you want to keep in your jacket pocket or backpack all the time, ready for use, like a Swiss Army knife.” (Loveday Conquest, University of Washington)”Whilst several books focus on learning statistics in R…, the authors of this book fill a gap in the market by focusing on learning R whilst almost completely avoiding any statistical jargon…The fact that the authors have very extensive experience of teaching R to absolute beginners shines throughout.” (Mark Mainwaring, Lancaster University) “Exactly what is needed…This is great, nice work. I love the ecological/biological examples; they will be an enormous help.” (Andrew J. Tyne, University of Nebraska-Lincoln)Alain F. Zuur is senior statistician and director of Highland Statistics Ltd., a statistical consultancy company based in the UK. He has taught statistics to more than 5000 ecologists. He is honorary research fellow in the School of Biological Sciences, Oceanlab, at the University of Aberdeen, UK.Elena N. Ieno is senior marine biologist and co-director at Highland Statistics Ltd. She has been involved in guiding PhD students on the design and analysis of ecological data. She is honorary research fellow in the School of Biological Sciences, Oceanlab, at the University of Aberdeen, UK.Erik H.W.G. Meesters |
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A Beginner’s Guide to R $59.95 Based on their extensive experience with teaching R and statistics to applied scientists, the authors provide a beginner’s guide to R. To avoid the difficulty of teaching R and statistics at the same time, statistical methods are kept to a minimum. The text covers how to download and install R, import and manage data, elementary plotting, an introduction to functions, advanced plotting, and common beginner mistakes. This book contains everything you need to know to get started with R.”Its biggest advantage is that it aims only to teach R…It organizes R commands very efficiently, with much teaching guidance included. I would describe this book as being handy–it’s the kind of book that you want to keep in your jacket pocket or backpack all the time, ready for use, like a Swiss Army knife.” (Loveday Conquest, University of Washington)”Whilst several books focus on learning statistics in R…, the authors of this book fill a gap in the market by focusing on learning R whilst almost completely avoiding any statistical jargon…The fact that the authors have very extensive experience of teaching R to absolute beginners shines throughout.” (Mark Mainwaring, Lancaster University) “Exactly what is needed…This is great, nice work. I love the ecological/biological examples; they will be an enormous help.” (Andrew J. Tyne, University of Nebraska-Lincoln)Alain F. Zuur is senior statistician and director of Highland Statistics Ltd., a statistical consultancy company based in the UK. He has taught statistics to more than 5000 ecologists. He is honorary research fellow in the School of Biological Sciences, Oceanlab, at the University of Aberdeen, UK.Elena N. Ieno is senior marine biologist and co-director at Highland Statistics Ltd. She has been involved in guiding PhD students on the design and analysis of ecological data. She is honorary research fellow in the School of Biological Sciences, Oceanlab, at the University of Aberdeen, UK.Erik H.W.G. Meesters |
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A Drug-Free Approach to Healthcare, Revised Edition: Disease Prevention – Not Symptom Suppression $27.95 In his first of several books in “The Soaring Heights Series”, Dr. David W. Tanton, Ph.D. speaks from a wealth of experience and decades of research in the area of disease prevention and longevity, using only natural supplements and therapies. “A Drug-Free Approach To Healthcare – Disease Prevention Not Symptoms Suppression” (now in its 2007 “Revised Edition”) provides in-depth explanations, (not just generalities), and most importantly, in simple terms that we can all understand. Dr. Tanton explains the many risks associated with some of the most widely prescribed medications on the market, and points out how many critical nutrients each medication depletes as well. Dr. Tanton explores natural plant and herbal extracts that contain a variety of benefits that have been proven to provide an overall increase in health and energy levels, as well as a much greater potential for longevity and quality of life. Combining these holistic methods, Dr. Tanton is able to provide preventative measures and remedies for 18 common health ailments, including high blood pressure, high cholesterol, acid reflux disease, arthritis, and back pain. Detailed regimens are provided for each condition.”A Drug-Free Approach to Healthcare” also offers real life examples of Dr. Tanton’s methods of treatment in case studies. In Mary Lou’s story, for instance, Dr. Tanton takes you through her series of nine medications, one by one, and explains how it all began with an inappropriate prescription for ProzacT for a common side effect associated with an undiagnosed thyroid condition (depression). He then shows you the typical “domino effect” associated with medications, and how the side effects associated witheach medication often leads to one or more additional medications. Multiple drugs are often prescribed for the very same condition as well. Although some have absolutely no positive influence whatsoever, they still deplete nutrients and inflict side effects as well. Incidentally, Mary |
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A Resource Guide for Teaching K-12 (with MyEducationLab) $144.47 Practical and thorough, this engaging resource guide truly practices what it preaches: hands-on, activities-rich, research-based, performance-driven teaching. With its hallmark practicality,A Resource Guide for Teaching K-12 uses case studies, sample units with lessons, opportunities for practice and feedback, and activities to equip future teachers with numerous examples of best practices, current research findings, and proven teaching strategies. This is truly one of the most comprehensive texts on the market today, made even better with its organization designed around the decision-making phases of instruction. |
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A Short Guide to College Writing $13.48 With a well-known author team, this book offers practical advice on writing college essays from the beginning of the process to the end. Filled with advice about matters large and small-choosing a topic, writing an analysis, constructing a paragraph, using and documenting a source, punctuating a quotation, or chapters to consult in revising a draft, editing a revision, or preparing final copy. Although discussion and examples of description and narration are included, the emphasis is on analysis, argument, and research. Checklists are included in each chapter and serve as an easy quick reference to each chapter’s main ideas. A brief handbook is included at the end of the text to offer and quick and ready grammar reference, as well as The Writer’s Voice: Six Examples of Style. MARKET For anyone interested in reaching a basic to advanced level of writing proficiency. |
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Absolute Returns: The Risk and Opportunities of Hedge Fund Investing $9.99 The hedge fund business is about achieving excellent risk-adjusted returns, not about beating the market. In other words, the hedge fund business is about absolute returns. But not all hedge funds are created equal. A poorly chosen hedge fund or portfolio of hedge funds can produce disappointing results.In Absolute Returns: The Risk and Opportunities of Hedge Fund Investing, Alexander Ineichen-Head of Equity Derivatives Research for UBS Warburg in London and author of the widely read research publication In Search of Alpha: Investing in Hedge Funds-demystifies what hedge funds are, how they invest to generate superior risk-adjusted returns, and what the concurrent risks of investing in them are.Divided into four comprehensive parts . . .Part I: The Hedge Fund IndustryPart II: Risk and Opportunities of Absolute Return StrategiesPart III: The Fund of Hedge Funds IndustryPart IV: Going Forward. . . this book will introduce you to the new investment paradigm of absolute returns, outline the risk and opportunities of absolute return strategies, dispel the myths and misconceptions that have surrounded hedge funds, and provide a detailed look at the advantages and disadvantages of hedge fund investing.Besides focusing on the characteristics and performance of single hedge funds, Absolute Returns also discusses the fund of hedge funds approach, a strategy in which a single fund invests in a portfolio of hedge funds. Ineichen explores the fund of hedge funds industry, the vehicles within this industry, as well as the potential for alpha in a fund of hedge funds.There are essentially two main reasons to invest in hedge funds: superior performance and diversification. Absolute Returns will help you understand each of these topics as well as a number of other hedge fund issues you must be familiar with in order to succeed in this arena. Filled with helpful charts, real-world examples, and an informative appendix for |
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Active Private Equity Real Estate Strategy $52.1 With the dramatic downturn in today’s U.S. real estate market, individual and institutional real estate investors need a resource for meeting the challenges that lie ahead and seizing opportunities as they arise.Written by David Lynn with expert contributions from ING Clarion colleagues Tim Wang, Matson Holbrook, Bohdy Hedgcock, Jeff Organisciak, Alison Sauer, and Yusheng Hao, Active Private Equity Real Estate Strategy offers a collection of abridged market analyses, forecasts, and strategy papers developed in 2007 and 2008 from the ING Clarion Partners Research & Investment Strategy (RIS) Group.This practical resource is divided into two comprehensive parts. Part One offers an overview of real estate markets, forecasts, and trends. Here you will find a summary of the national and major urban area markets and an analysis of each of the major real estate property types. In addition, this section contains illustrative examples of market analysis and forecasting that may set the stage for more detailed strategy development later on. The analysis also includes an early simulation of the potential effects of a recession on the commercial real estate industry.Part Two presents examples of specific active strategies in private equity real estate investing. Each of these studies was developed to illustrate how an institutional investment manager may identify and analyze real estate investment opportunities under certain market conditions. The studies highlight key areas including multifamily, hotel, land, and industrial investment, and three niche plays: derivatives, senior housing, and infrastructure. The book also includes an example of the application of Modern Portfolio Theory to a hypothetical core real estate portfolio.Active Private Equity Real Estate Strategy is an informative guide to the development of private equity investment strategies. |
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Adaptive Design Theory and Implementation using SAS and R $71.57 Adaptive design has become an important tool in modern pharmaceutical research and development. Compared to a classic trial design with static features, an adaptive design allows for the modification of the characteristics of ongoing trials based on cumulative information. Adaptive designs increase the probability of success, reduce costs and the time to market, and promote accurate drug delivery to patients. Reflecting the state of the art in adaptive design approaches, Adaptive Design Theory and Implementation Using SAS and R provides a concise, unified presentation of adaptive design theories, uses SAS and R for the design and simulation of adaptive trials, and illustrates how to master different adaptive designs through real-world examples. The book focuses on simple two-stage adaptive designs with sample size re-estimation before moving on to explore more challenging designs and issues that include drop-loser, adaptive dose-funding, biomarker-adaptive, multiple-endpoint adaptive, response-adaptive randomization, and Bayesian adaptive designs. In many of the chapters, the author compares methods and provides practical examples of the designs, including those used in oncology, cardiovascular, and inflammation trials. Equipped with the knowledge of adaptive design presented in this book, you will be able to improve the efficiency of your trial design, thereby reducing the time and cost of drug development. |
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Affluent Consumer: Marketing and Selling the Luxury Lifestyle $45 By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer – and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury.By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions. |
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Agile Competitors and Virtual Organizations: Srtrategies for Enriching the Customer $34.95 Agile Competitors and Virtual Organizations Strategies for Enriching the Customer Steven L. Goldman Roger N. Nagel Kenneth Preiss How can businesses flourish in the face or rapid change and intensifying global competition? Why do tried-and-true competitive strategies of the past 100 years consistently fail to win market share and profits today? Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer addresses these critical issues and much more. A business "survival guide" for today’s environment, the book takes a comprehensive look at how rules have changed and offers a framework for profiting from the new realities of the global marketplace. It is becoming clear today that most of the management truisms that have guided executives and business educators for two generations no longer work. This book, written by three internationally recognized authorities on global competitiveness, is designed to help any business — large or small — come to terms with change and develop effective, profit-centered strategies. Clear, real-world examples are used to describe what it takes for companies and individuals to become "agile" — how they can thrive in a competitive environment of constant, unpredictable change. The book is the product of the authors’ extensive research in cooperation with industry and government leaders that resulted in the influential 1991 report, 21st Century Manufacturing Enterprise Strategy. This book presents an updated and expanded vision of agile competition, which promises to affect life in the 21st century as profoundly as mass production-based competition affected life in the 20th century. By focusing on practice rather than on theory, the book describes in detail how this new form of competition is rapidly differentiating winners from losers, not just in the U.S. but around the world Aimed at the general business reader as well as at those charged with strategic planning and |
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An Introduction to Group Work Practice $146.6 The perfect text for preparing students to work with either treatment (ongoing) or task (special focus) groups, this newly revised edition offers the most up-to-date research available in the social work field. An Introduction to Group Work Practice, Sixth Edition, continues to stress the importance of developing skills in group-work and provides the most comprehensive information available on the market today. Students receive a thorough grounding in areas that vary from treatment to organizational and community settings. The addition of new case studies, practice examples, and guiding principles add to the ease and readability of this popular text. |
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An Introduction to Group Work Practice $90.17 The perfect text for preparing students to work with either treatment (ongoing) or task (special focus) groups, this newly revised edition offers the most up-to-date research available in the social work field. An Introduction to Group Work Practice, Sixth Edition, continues to stress the importance of developing skills in group-work and provides the most comprehensive information available on the market today. Students receive a thorough grounding in areas that vary from treatment to organizational and community settings. The addition of new case studies, practice examples, and guiding principles add to the ease and readability of this popular text. |
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An Introduction to Group Work Practice $24.95 The perfect text for preparing students to work with either treatment (ongoing) or task (special focus) groups, this newly revised edition offers the most up-to-date research available in the social work field. An Introduction to Group Work Practice, Sixth Edition, continues to stress the importance of developing skills in group-work and provides the most comprehensive information available on the market today. Students receive a thorough grounding in areas that vary from treatment to organizational and community settings. The addition of new case studies, practice examples, and guiding principles add to the ease and readability of this popular text. |
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An Introduction to Group Work Practice $136.2 The perfect text for preparing students to work with either treatment (ongoing) or task (special focus) groups, this newly revised edition offers the most up-to-date research available in the social work field. An Introduction to Group Work Practice, Sixth Edition, continues to stress the importance of developing skills in group-work and provides the most comprehensive information available on the market today. Students receive a thorough grounding in areas that vary from treatment to organizational and community settings. The addition of new case studies, practice examples, and guiding principles add to the ease and readability of this popular text. |
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An Introduction to Group Work Practice $168.37 The perfect text for preparing students to work with either treatment (ongoing) or task (special focus) groups, this newly revised edition offers the most up-to-date research available in the social work field. An Introduction to Group Work Practice, Sixth Edition, continues to stress the importance of developing skills in group-work and provides the most comprehensive information available on the market today. Students receive a thorough grounding in areas that vary from treatment to organizational and community settings. The addition of new case studies, practice examples, and guiding principles add to the ease and readability of this popular text. |
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An Introduction to Group Work Practice $136.2 The perfect text for preparing students to work with either treatment (ongoing) or task (special focus) groups, this newly revised edition offers the most up-to-date research available in the social work field. An Introduction to Group Work Practice, Sixth Edition, continues to stress the importance of developing skills in group-work and provides the most comprehensive information available on the market today. Students receive a thorough grounding in areas that vary from treatment to organizational and community settings. The addition of new case studies, practice examples, and guiding principles add to the ease and readability of this popular text. |
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An Introduction to Group Work Practice (with Myhelpinglab) $250.32 The perfect text for preparing students to work with either treatment (ongoing) or task (special focus) groups, this newly revised edition offers the most up-to-date research and technology available in the social work field. An Introduction to Group Work Practice, Fifth Edition, continues to stress the importance of developing skills in group-work and provides the most comprehensive information available on the market today. Students receive a thorough grounding in areas that vary from treatment to organizational and community settings. Chapters on the history of groups, group dynamics, group leadership, and diversity help the reader build a solid knowledge base about groups and it apply to real-life social work practice. The addition of new case studies, practice examples, and guiding principles add to the ease and readability of this popular text. New To This Edition Special attention to the problem-solving stages used in social work practice better prepare students for leadership roles in groups. Expanded research-based literature throughout exposes students to more evidence-based practice. More practice problems and short case examples allow students to apply content and obtain feedback, helping to reinforce chapter content. Newly revised material on group dynamics, including information on work with organizations and communities, assessment, group leadership, and diversity students can use in both HBSE, Practice courses and across the baccalaureate curriculum. What Reviewers Are Saying… The authors’ thorough coverage of this material in an organized format is exactly why I chose this text over others. Janice G. Wells, Ph.D., WinthropUniversity The readability of all these chapters… is very good for either graduate or undergraduate level. This is certainly one of the most important overall strong points of the text. Daniel Liechty, Ph.D., Dmin., ACSW, LCSW, Illinois State University An Introduction to |
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An Introduction to Human Services: Policy and Practice $96.39 Known for its engaging writing style and use of many current examples and cases of human service practitioners at work, An Introduction to Human Services is one of the leading texts in the introductory human services market. What reviewers are saying about the Sixth Edition. . . The book’s treatment of policy issues is far more extensive than is typical of intro textbooks. . . . Consistent with this is its coverage of the social welfare system as it currently exists, including the major cornerstone programs (TANF, WIC, Food Stamps, SSI, etc.) that any well-informed worker needs to know about to serve clients well. Pamela Kiser, Elon University Highlights of the Sixth Edition Current diversity issues are discussed, including references to the September 11th attacks, new material on Arab-Americans, racial profiling, and racial discrimination. One of the authors shares her own experiences of race and class privilege. Includes up-to-date information on the opposition to abortion (Chapter 5) and gay and lesbian marriage, affirmative action, bilingual education, and new immigration policies (Chapter 7). Thoroughly updated with information on Social Security, TANF, day care, SSI, food stamps, WIC, Medicare, school breakfast and lunch, unemployment insurance, Earned Income Tax Credit, and more (Chapter 6). Includes updated information on managed care (Chapter 9). Includes discussions on unique topics in human service with information on stem cell research, cloning, sperm banks releasing information on biological fathers, as well as charging pregnant women who are substance abusers with child abuse. Research Navigator for Social Work ResearchNavigator can be a student’s best friend when facing a large research project. Especially helpful with the toughest challenge–getting started–Research Navigator offers a comprehensive, step-by-step walk-through of the research process, along with access to some of the most respected |
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An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques $14.87 Used – Established market researchers offer a complete, step-by-step guide to basic principles and techniques Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, “An Introduction to Market |
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An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques $10.1 New – Established market researchers offer a complete, step-by-step guide to basic principles and techniques Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, “An Introduction to Market a |
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An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques $10.1 Used – Established market researchers offer a complete, step-by-step guide to basic principles and techniques Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, “An Introduction to Market |
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Applied Behavior Analysis for Teachers $77.5 New – The market-leading book Applied Behavior Analysis for Teachers gives you what you need to understand to use the principles and practices of applied behavior analysis in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. The ninth edition uses classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by a teacher who has a student exhibiting challenging behavior in class or a student wh |
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Applied Behavior Analysis for Teachers $34.51 Used – @COURSE = For the basic Behavior Management course. Scholarly and empirically-based, this market-leading book gives readers what they need to know to understand and use the principles and practices of applied behavioral management in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. Chapters flow, step-by-step, through an actual behavior analysis, using classroom-based examples and practices firmly grounded in research. Content is presented in t |
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Applied Behavior Analysis for Teachers $5.08 Used – Scholarly and empirically based, this market-leading text gives students what they need to understand using the principles and practices of applied behavioral management in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. The eighth edition uses classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by a teacher who has a student exhibiting challenging behavior in class or a stud |
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Applied Behavior Analysis for Teachers $51.7 Used – The market-leading book Applied Behavior Analysis for Teachers gives you what you need to understand to use the principles and practices of applied behavior analysis in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. The ninth edition uses classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by a teacher who has a student exhibiting challenging behavior in class or a student w |
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Applied Behavior Analysis for Teachers $129.4 Scholarly and empirically based, this market-leading text gives students what they need to understand using the principles and practices of applied behavioral management in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. The eighth edition uses classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by a teacher who has a student exhibiting challenging behavior in class or a student who needs to execute a behavior-change project. The text covers identifying target behavior, collecting and graphing data, functional assessment, experimental design, arranging antecedents and consequences, generalizing behavior change and discusses the importance of ethical considerations in using applied behavior analysis in the classroom. |
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Applied Behavior Analysis for Teachers $85.64 Scholarly and empirically based, this market-leading text gives students what they need to understand using the principles and practices of applied behavioral management in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. The eighth edition uses classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by a teacher who has a student exhibiting challenging behavior in class or a student who needs to execute a behavior-change project. The text covers identifying target behavior, collecting and graphing data, functional assessment, experimental design, arranging antecedents and consequences, generalizing behavior change and discusses the importance of ethical considerations in using applied behavior analysis in the classroom. |
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Applied Behavior Analysis for Teachers $129.74 Scholarly and empirically based, this market-leading text gives students what they need to understand using the principles and practices of applied behavioral management in the classroom. The content is presented clearly, in a friendly, accessible-even fun-manner. The eighth edition uses classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by a teacher who has a student exhibiting challenging behavior in class or a student who needs to execute a behavior-change project. The text covers identifying target behavior, collecting and graphing data, functional assessment, experimental design, arranging antecedents and consequences, generalizing behavior change and discusses the importance of ethical considerations in using applied behavior analysis in the classroom. |
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Applied Behavior Analysis for Teachers $63.91 New – @COURSE = For the basic Behavior Management course. Scholarly and empirically-based, this market-leading book gives readers what they need to know to understand and use the principles and practices of applied behavioral management in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. Chapters flow, step-by-step, through an actual behavior analysis, using classroom-based examples and practices firmly grounded in research. Content is presented in th |
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Applied Behavior Analysis for Teachers $52.71 New – The market-leading book Applied Behavior Analysis for Teachers gives you what you need to understand to use the principles and practices of applied behavior analysis in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. The ninth edition uses classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by a teacher who has a student exhibiting challenging behavior in class or a student wh |
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Applied Behavior Analysis for Teachers $64.63 Used – The market-leading book Applied Behavior Analysis for Teachers gives you what you need to understand to use the principles and practices of applied behavior analysis in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. The ninth edition uses classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by a teacher who has a student exhibiting challenging behavior in class or a student w |
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Applied Behavior Analysis for Teachers $51.7 New – The market-leading book Applied Behavior Analysis for Teachers gives you what you need to understand to use the principles and practices of applied behavior analysis in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. The ninth edition uses classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by a teacher who has a student exhibiting challenging behavior in class or a student wh |
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Applied Behavior Analysis for Teachers $62.07 New – The market-leading book Applied Behavior Analysis for Teachers gives you what you need to understand to use the principles and practices of applied behavior analysis in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. The ninth edition uses classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by a teacher who has a student exhibiting challenging behavior in class or a student wh |
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Applied Behavior Analysis for Teachers $94.28 This market-leading book provides comprehensive coverage of behavior management concepts and techniques and presents them in a versatile and practical manner for teachers. This new edition has been shortened and streamlined and chapters flow step-by-step through an actual behavior analysis, using classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by: 1) a teacher who has a student exhibiting challenging behavior in class; or, 2) a student who needs to execute a behavior-change project. The text covers: identifying target behavior, collecting and graphing data, functional assessment, experimental design, arranging antecedents and consequences, generalizing behavior change and discusses the importance of ethical considerations in using applied behavior analysis in the classroom. Inservice Teachers and Special Educators. |
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Applied Behavior Analysis for Teachers $10.77 Used – @COURSE = For the basic Behavior Management course. Scholarly and empirically-based, this market-leading book gives readers what they need to know to understand and use the principles and practices of applied behavioral management in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. Chapters flow, step-by-step, through an actual behavior analysis, using classroom-based examples and practices firmly grounded in research. Content is presented in t |
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Applied Behavior Analysis for Teachers $125.02 New – The market-leading book Applied Behavior Analysis for Teachers gives you what you need to understand to use the principles and practices of applied behavior analysis in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. The ninth edition uses classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by a teacher who has a student exhibiting challenging behavior in class or a student wh |
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Applied Behavior Analysis for Teachers $129.4 Scholarly and empirically based, this market-leading text gives students what they need to understand using the principles and practices of applied behavioral management in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. The eighth edition uses classroom-based examples and practices firmly grounded in research. Content is presented in the order of decision-making by a teacher who has a student exhibiting challenging behavior in class or a student who needs to execute a behavior-change project. The text covers identifying target behavior, collecting and graphing data, functional assessment, experimental design, arranging antecedents and consequences, generalizing behavior change and discusses the importance of ethical considerations in using applied behavior analysis in the classroom. |
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Applied Behavior Analysis for Teachers $60.22 New – @COURSE = For the basic Behavior Management course. Scholarly and empirically-based, this market-leading book gives readers what they need to know to understand and use the principles and practices of applied behavioral management in the classroom. The content is presented clearly, in a friendly, accessible–even fun–manner. Chapters flow, step-by-step, through an actual behavior analysis, using classroom-based examples and practices firmly grounded in research. Content is presented in th |
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Art and Science of Marketing: Marketing for Marketing Managers $2.57 If your organization has customers, you need to understand marketing. To achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art of marketing comes from the doing of marketing-implementing programs to attain and retain customers, and seeing what actually works. This is the province of marketing managers, direct marketers, advertisers and consultants. The examples of good and bad practice used throughout this book illustrate this approach. The science of marketing comes from research-about markets, customers, competitors and how effectively various types of marketing programs work. This is the province of academics and market researchers. The science of marketing provides the foundations for good marketing practice. Sometimes this science is ignored in the rush to embrace new ideas and technologies. For example, the long scientific history of the adoption and diffusion of innovations says that the Internet will take a long time to fundamentally change the way large numbers of customers buy their products and services. If more managers and investors had understood this then many dot.coms would not have become dot.bombs. This book blends art and science to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads. |
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Art and Science of Marketing: Marketing for Marketing Managers $5.22 If your organization has customers, you need to understand marketing. To achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art of marketing comes from the doing of marketing-implementing programs to attain and retain customers, and seeing what actually works. This is the province of marketing managers, direct marketers, advertisers and consultants. The examples of good and bad practice used throughout this book illustrate this approach. The science of marketing comes from research-about markets, customers, competitors and how effectively various types of marketing programs work. This is the province of academics and market researchers. The science of marketing provides the foundations for good marketing practice. Sometimes this science is ignored in the rush to embrace new ideas and technologies. For example, the long scientific history of the adoption and diffusion of innovations says that the Internet will take a long time to fundamentally change the way large numbers of customers buy their products and services. If more managers and investors had understood this then many dot.coms would not have become dot.bombs. This book blends art and science to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads. |
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Arts Marketing Insights $27.95 Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of valuable customer to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries. |
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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences $27.95 Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer to choose specific programs to attend rather than to buy a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of “valuable customer” to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.In Arts Marketing Insights, Joanne Scheff Bernstein provides strategies to address changing customer values in a dynamic business environment. This book combines the best of proven marketing wisdom with viable new ideas and approaches that arts marketers can adopt to help their organizations thrive and realize their artistic missions. |
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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences $27.95 Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer to choose specific programs to attend rather than to buy a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of “valuable customer” to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.In Arts Marketing Insights, Joanne Scheff Bernstein provides strategies to address changing customer values in a dynamic business environment. This book combines the best of proven marketing wisdom with viable new ideas and approaches that arts marketers can adopt to help their organizations thrive and realize their artistic missions. |
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Asking Questions: The Definitive Guide to Questionnaire Design — For Market Research, Political Polls, and Social and Health Questionnaires $20.59 "The best single source about the present state of knowledge of questionnaire construction."–ChoiceSince it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires–the most widely used method for collecting information about people’s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to Determine what information is neededPhrase questions to minimize bias and distortionObtain successful questions from existing questionnairesControl the level of threatOrder questions to encourage responseSelect the best administration methodAdapt questions and format to specific situationsTest and validate the completed surveyEvaluate and revise the questionnaire for improved results |
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Basel II Implementation: A Guide to Developing and Validating a Compliant, Internal Risk Rating System $125 Many financial institutions around the world must prove minimum compliance to the Basel II Accord by 2015. For several banks, implementing internal risk rating systems (IRRS) is simply Basel II compliance. However, when carried out with a proper focus on bottom-line growth, this regulation has been shown to enhance a bank’s risk-management practices and competitiveness in the market. Basel II Implementation is an invaluable guide that puts a potent combination of theory and real-world practice at your fingertips.Written by two of the most globally recognized and sought-after thought leaders in Basel II implementation, this how-to book maps out, step-by-step, implementable solutions that are both academically credible and practical, making them defendable to regulators and executable within the constraints of data, resources, and time. Organized to sequentially follow IRRS development under Basel II, each section of this go-to guide provides: An introduction to the Basel II concept A variety of techniques for reaching compliance, based on research conducted by the authors and supported by Standard & Poor’s Corporate case examples that illustrate implementation in the real worldTo complement the holistic approach in Basel II Implementation, which offers end-to-end analysis of various credit risk problems, an accompanying CD-ROM features a wealth of useful spreadsheet templates that will facilitate the efficient and accurate execution of covered techniques.Stay ahead of the curve with the expert strategies and advice found in Basel II Implementation.Bogie Ozdemir is a Vice President in Standard & Poor’s Risk Solutions. He has worked in different areas of risk management for more than ten years, most recently as a senior director in the Risk Analytics group of the Bank of Montreal. He has published numerous articles in The Journal of Credit Risk.Peter Miu is an Associate Professor of Finance and |
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Basel II Implementation: A Guide to Developing and Validating a Compliant, Internal Risk Rating System $125 Many financial institutions around the world must prove minimum compliance to the Basel II Accord by 2015. For several banks, implementing internal risk rating systems (IRRS) is simply Basel II compliance. However, when carried out with a proper focus on bottom-line growth, this regulation has been shown to enhance a bank’s risk-management practices and competitiveness in the market. Basel II Implementation is an invaluable guide that puts a potent combination of theory and real-world practice at your fingertips.Written by two of the most globally recognized and sought-after thought leaders in Basel II implementation, this how-to book maps out, step-by-step, implementable solutions that are both academically credible and practical, making them defendable to regulators and executable within the constraints of data, resources, and time. Organized to sequentially follow IRRS development under Basel II, each section of this go-to guide provides: An introduction to the Basel II concept A variety of techniques for reaching compliance, based on research conducted by the authors and supported by Standard & Poor’s Corporate case examples that illustrate implementation in the real worldTo complement the holistic approach in Basel II Implementation, which offers end-to-end analysis of various credit risk problems, an accompanying CD-ROM features a wealth of useful spreadsheet templates that will facilitate the efficient and accurate execution of covered techniques.Stay ahead of the curve with the expert strategies and advice found in Basel II Implementation.Bogie Ozdemir is a Vice President in Standard & Poor’s Risk Solutions. He has worked in different areas of risk management for more than ten years, most recently as a senior director in the Risk Analytics group of the Bank of Montreal. He has published numerous articles in The Journal of Credit Risk.Peter Miu is an Associate Professor of Finance and |
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Beyond the Beaker: How to Achieve Successful Market Adoption for Emerging Technologies $16.74 Used – Drawing on years of in-depth global research, analyzing emerging technologies across numerous sectors, and illustrated by case studies of currently emerging technologies, the author integrates theories and frameworks from various business disciplines and backs them with compelling real-life case studies. These case studies and examples are designed to enhance our appreciation of the challenging and opportunistic nature of managing emerging technologies. Innovators, individuals with extens |
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Bigger Isn’t Always Better: The New Mindset for Real Business Growth $0.01 When it comes to business growth, bigger is not always better. The key to achieving growth is to change the way we think about it. Genuine growth has more to do with reaching maximum potential than reaching maximum size. Based on ten years of research and dozens of personal interviews by the author, Bigger Isn’t Always Better identifies seven key habits of mind that lead to real growth, and shows, through many examples, how they have been applied successfully. Examples include Darcy Williams at Nike, who championed a range of products for women that did not fit into the established market segments (men) of her employer; Bill Greenwood of Burlington Northern, who found a way to turn truckers, his railroad’s most difficult competitors, into its best customers; Al Bru, who eliminated trans fats from Pepsico’s Frito-Lay snack foods and got health-conscious consumers to embrace the products; and Jane Friedman, Harper-Collins publisher, who was determined to give her company a brand identity and reduce its dependence on a few blockbuster books. Combining real-life stories and insightful analysis, Bigger Isn’t Always Better shows how to move an organization forward-to grow smarter, not fatter. |
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Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last Twenty-five Years $26.9 In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.” In Billion Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies over and over. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Lesson One: The cold hard facts are that between 1981 and 2006, 423 major companies with combined assets totaling $1.5 trillion filed for bankruptcy. Lesson Two: The number one cause of failure was misguided strategy – not sloppy execution, poor leadership, or bad luck. These strategic errors include pursuing nonexistent synergies; moving into an “adjacent” market that isn’t really adjacent and buying more problems than efficiencies through misguided consolidation.Billion Dollar Lessons provides proven methods that managers, boards, and even investors can adopt to avoid making the same mistakes. It draws on vivid examples to help you thoroughly assess potentially disastrous strategies before they bring your company down. Think of Billion Dollar Lessons as the flip side of Good to Great, but just as eye opening and essential as that business classic. Billion Dollar Lessons will keep you from going from good to gone. |
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Biobased Lubricants and Greases: Technology and Products $93.58 With rising petroleum prices as well as increasing environmental concerns, there is a need to develop biochemicals and bioproducts that offer realistic alternatives to their traditional counterparts. Biobased Lubricants and Greases addresses the lack of a centralized resource of information on lubricants and greases from renewable sources, providing a practical guide to the different biobased lubrication technologies available and their relative material benefits. Based on the authors’ 17 years of research and development at the US National Ag-Based Lubricants (NABL) Center, it discusses the various types of vegetable oil available, comparing their characteristics, properties and benefits against those of typical petroleum oils as well as discussing common evaluation tests and giving examples and case studies of successful applications of biobased lubricants and greases.Engineers, academics and students involved in tribological research as well as research related to the petroleum and agriculture industries will find Biobased Lubricants and Greases an invaluable source of information.Provides a detailed review of the material benefits of plant-based lubricants that include a better viscosity index and lubricity even at extreme temperatures, lower flammability due to higher flash points and lower pour pointsCovers the basic chemistry of vegetable oils as their profiles for use in lubricants and greases and environmental benefitsInclude examples and case studies, focussing on an industrial application of lubrication technology undergoing current explosive growth in the global market Written in an accessible manner and illustrated throughout including a colour plate section |
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Biological Foundations of Human Behavior (with CD-ROM and InfoTrac) $218.95 Wilson provides a thorough, engaging introduction to the underlying principles of biological psychology in 16 manageable chapters. Going beyond the typical boundaries, Wilson includes cutting-edge research from molecular biology, neuroscience, psychobiology, and neuropsychology to give the reader a more complete–yet accessible–understanding of the biological bases of human behavior. Wilson also offers a special focus on human behavior and physiology. This focus makes the text unique in the market, as most of the competing books emphasize animal models and include only limited human examples. This new text features an outstanding art program, carefully developed to clarify core concepts. Readers will find that each of Wilson’s 16 chapters offers current research findings, an excellent use of everyday examples to make difficult concepts understandable, and pedagogy crafted to help students master the material. |
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Biological Foundations of Human Behavior With Infotrac $218.95 Wilson provides a thorough, engaging introduction to the underlying principles of biological psychology in 16 manageable chapters. Going beyond the typical boundaries, Wilson includes cutting-edge research from molecular biology, neuroscience, psychobiology, and neuropsychology to give the reader a more complete–yet accessible–understanding of the biological bases of human behavior. Wilson also offers a special focus on human behavior and physiology. This focus makes the text unique in the market, as most of the competing books emphasize animal models and include only limited human examples. This new text features an outstanding art program, carefully developed to clarify core concepts. Readers will find that each of Wilson’s 16 chapters offers current research findings, an excellent use of everyday examples to make difficult concepts understandable, and pedagogy crafted to help students master the material. |
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Blood on the Street: The Sensational Inside Story of How Wall Street Analysts Duped a Generation of Investors $26 Blood on the Street is a riveting account of the Wall Street scam in which ordinary investors lost literally billions of dollars — in many cases their life savings — in one of the greatest deceptions ever, by the crack reporter who broke the original story. In one of the most outrageous examples of dirty dealing in the history of Wall Street, hundreds of millions of dollars in illicit profits were made during the booming 1990s as a result of research analysts issuing positive stock ratings on companies that kicked back investment banking business. Now, for the first time, award-winning journalist Charles Gasparino reveals the whole fascinating story of greed, arrogance, and corruption. It was Gasparino’s front-page reporting in The Wall Street Journal that brought the story to national attention and spurred New York State attorney general Eliot Spitzer to launch an official probe. Now, Gasparino goes behind his own headlines to tell the inside story of this spectacular swindle — with revelations from his unprecedented access to never-before-published depositions and documents, including e-mail exchanges leading all the way up to Citigroup CEO Sanford Weill. Drawing on his research and interviews with industry insiders, Gasparino takes readers into the back rooms of Wall Street’s top investment firms and captures the outsize personalities of three key players: Salomon Smith Barney’s Jack Grubman, a braggart with one of the largest salaries on Wall Street; Merrill Lynch’s Henry Blodget, the Yale graduate who hyped his way to the top of the research pyramid; and Morgan Stanley’s Mary Meeker, the “Queen of the Internet,” who foresaw the market catastrophe but gave in to the pressures Blood on the Street shows how regulators, like former SEC chairman Arthur Levitt, allowed the deceptive practices to fester and grow during the 1990s bubble, leaving the door open for a then- little-known attorney general from New York State to step in and make his mark by holding |
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Blood on the Street: The Sensational Inside Story of How Wall Street Analysts Duped a Generation of Investors $17.99 Blood on the Street is a riveting account of the Wall Street scam in which ordinary investors lost literally billions of dollars — in many cases their life savings — in one of the greatest deceptions ever, by the crack reporter who broke the original story. In one of the most outrageous examples of dirty dealing in the history of Wall Street, hundreds of millions of dollars in illicit profits were made during the booming 1990s as a result of research analysts issuing positive stock ratings on companies that kicked back investment banking business. Now, for the first time, award-winning journalist Charles Gasparino reveals the whole fascinating story of greed, arrogance, and corruption. It was Gasparino’s front-page reporting in The Wall Street Journal that brought the story to national attention and spurred New York State attorney general Eliot Spitzer to launch an official probe. Now, Gasparino goes behind his own headlines to tell the inside story of this spectacular swindle — with revelations from his unprecedented access to never-before-published depositions and documents, including e-mail exchanges leading all the way up to Citigroup CEO Sanford Weill. Drawing on his research and interviews with industry insiders, Gasparino takes readers into the back rooms of Wall Street’s top investment firms and captures the outsize personalities of three key players: Salomon Smith Barney’s Jack Grubman, a braggart with one of the largest salaries on Wall Street; Merrill Lynch’s Henry Blodget, the Yale graduate who hyped his way to the top of the research pyramid; and Morgan Stanley’s Mary Meeker, the “Queen of the Internet,” who foresaw the market catastrophe but gave in to the pressures Blood on the Street shows how regulators, like former SEC chairman Arthur Levitt, allowed the deceptive practices to fester and grow during the 1990s bubble, leaving the door open for a then- little-known attorney general from New York State to step in and make his mark by holding |
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Blood on the Street: The Sensational Inside Story of How Wall Street Analysts Duped a Generation of Investors By Charles Gasparino $17.99 <I>Blood on the Street</I> is a riveting account of the Wall Street scam in which ordinary investors lost literally billions of dollars — in many cases their life savings — in one of the greatest deceptions ever, by the crack reporter who broke the original story.<P>In one of the most outrageous examples of dirty dealing in the history of Wall Street, hundreds of millions of dollars in illicit profits were made during the booming 1990s as a result of research analysts issuing positive stock ratings on companies that kicked back investment banking business. Now, for the first time, award-winning journalist Charles Gasparino reveals the whole fascinating story of greed, arrogance, and corruption.<P>It was Gasparino’s front-page reporting in <I>The Wall Street Journal</I> that brought the story to national attention and spurred New York State attorney general Eliot Spitzer to launch an official probe. Now, Gasparino goes behind his own headlines to tell the inside story of this spectacular swindle — with revelations from his unprecedented access to never-before-published depositions and documents, including e-mail exchanges leading all the way up to Citigroup CEO Sanford Weill.<P>Drawing on his research and interviews with industry insiders, Gasparino takes readers into the back rooms of Wall Street’s top investment firms and captures the outsize personalities of three key players: Salomon Smith Barney’s Jack Grubman, a braggart with one of the largest salaries on Wall Street; Merrill Lynch’s Henry Blodget, the Yale graduate who hyped his way to the top of the research pyramid; and Morgan Stanley’s Mary Meeker, the “Queen of the Internet,” who foresaw the market catastrophe but gave in to the pressures <I>Blood on the Street</I> shows how regulators, like former SEC chairman Arthur Levitt, allowed the deceptive practices to fester and grow during the 1990s bubble, leaving the door open for a then- little-known attorney general from New York State to step in and make |
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Blueprint to a Billion: The 7 Essentials to Achieve Exponential Growth $1.92 Microsoft, Google, eBay, Staples, Genentech, Starbucks, Nike, and Harley-Davidson . . . these are just a few examples of an elite group of companies that have managed to turn billion-dollar ideas into billion-dollar businesses. What did these and other high-growth companies do to achieve such a goal? What blueprint do they follow to produce such results? Based on three years of in-depth research, David Thomson’s Blueprint to a Billion approach provides the first quantitative assessment of the success pattern common across a distinct group of 387 “blueprint companies”—the 5% that have IPO’d since 1980 and grown to $1 billion in revenue. They represent America’s highest growth companies; they uniquely achieved exponential revenue growth and returns. This book is not about one unique company, its innovation, and the financial returns it achieved; it’s about the quantifiable, success-based pattern—independent of economic cycles or industries—shared across this group of 387 elite companies. It’s about how you can use seven common essentials to better your business, organization, team, or yourself and produce exponential growth. It’s about executing the essentials and linking them. It’s about taking the actions that matter while avoiding pitfalls. The 7 essentials explored are:Essential #1: Create and Sustain a Breakthrough Value PropositionEssential#2: Exploit a High-Growth Market SegmentEssential #3: Marquee Customers Shape the Revenue PowerhouseEssential #4: Leverage Big Brother Alliances for Breaking into New MarketsEssential #5: Become the Masters of Exponential ReturnsEssential #6: The Management Team: Inside-Outside LeadershipEssential #7: The Board: Comprised of Essentials ExpertsDivided into three comprehensive sections, Blueprint to a Billion will show you how to formulate a breakthrough value proposition, create exponential revenue growth—the most valuable and unique |
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Building Your Succesful Handyman Business: a guide to starting and operating a successful business $6.99 This start-up guide covers the topics important to starting and operatinga successful handyman business or similar home improvement contraction business. The main topics are divided into three sections and include: * Marketing and Sales * Operations * Finance and Administration * Bonus Materials: In addition to the guide book, purchasers also receive access to 65 customizable business forms and templates each downloadable to your computer and included with purchase of this guide.A sample of topics covered include: * Marketing Your Service Business * Free and Low-Cost Advertising Strategies * Pricing and Estimating Jobs * What Customers Really Want * Bookkeeping and Record Keeping * Government Compliance for Small BusinessThe full list of topics included in the guide include:Marketing and Sales topics: * Marketing: Promoting and Selling * Marketing Your Service Business * Market Research * Qualifying Customers * Selling Your Services * Free and Low-Cost Advertising Strategies * Advertising Strategies * Getting New Clients via Networking * What Customers Really Want * Neighborhood Flyer Example * Letterhead Example * Referral Request—Example Letter * Business Cards – A DIY Approach * Marketing Letter Example to Customer * Marketing Letter Example to Prospective Customer * Flyer Coupon Example * Web Advertisement Example in HTML * Branding Your Business * Section Summary * Free Templates and FormsOperations topics: * Operations * Introduction to Pricing and Estimating Jobs * Pricing * Estimate Examples Online * Estimate Example * Scheduling Jobs * Weekly Work Schedule Example * Prospective |
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Business History: Selected Readings $235 This selection of readings demonstrates the use of both descriptive analysis and quantitative methods in the study of business records. The emphasis, however, is on the role of various quantitative approaches.Part I contains articles that consider a number of questions about the methods to be used and the aims of business history research. How is the subject to be defined? What types of analysis are most useful in research? In what ways can the findings of any research he used?Part II provides a number of examples of business history writing that demonstrate the results of a quantitative approach using both Primary and secondary source material. Some of the papers concentrate on the growth and performance of firms from various sectors of the economy. Some consider features of industrial structure. Others concentrate on techniques of marketing, personnel management and the assessment of profitability.Part III focuses on the techniques of manage meat that have been used to motivate or control the development of business activity. The studies include an analysis of the role of accounting data and other types of information, aids to forecasting, market analysis and the problems of risk and uncertainty in business decision making within various contexts.The editor has not only provided an introduction to the reprinted articles but he has also included, in Part IV, several special appendices useful for future research in business history. There is a section on allowing for changes in the unit of account. Another appendix deals with the merits and limitations of financial ratio analysis. An extensive bibliography is also provided. This authoritative text was first published in 1977. |
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Business Market Management: Understanding, Creating and Delivering Value $6.17 Used – “The” resource for understanding the process of creating and delivering value to targeted business markets and customers, this book provides a framework for assessing customer value and processes for translating this knowledge into effective marketing strategies. Detailed descriptions and practical examples are used throughout this book; the authors’s extensive management practice and academic research make this an incredibly useful tool. Viewed from an international perspective–rather t |
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Business Market Management: Understanding, Creating and Delivering Value $30.12 New – “The” resource for understanding the process of creating and delivering value to targeted business markets and customers, this book provides a framework for assessing customer value and processes for translating this knowledge into effective marketing strategies. Detailed descriptions and practical examples are used throughout this book; the authors’s extensive management practice and academic research make this an incredibly useful tool. Viewed from an international perspective–rather th |
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Business Market Management: Understanding, Creating and Delivering Value $75.57 New – “The” resource for understanding the process of creating and delivering value to targeted business markets and customers, this book provides a framework for assessing customer value and processes for translating this knowledge into effective marketing strategies. Detailed descriptions and practical examples are used throughout this book; the authors’s extensive management practice and academic research make this an incredibly useful tool. Viewed from an international perspective–rather th |
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Business Market Management: Understanding, Creating and Delivering Value $25.02 New – “The” resource for understanding the process of creating and delivering value to targeted business markets and customers, this book provides a framework for assessing customer value and processes for translating this knowledge into effective marketing strategies. Detailed descriptions and practical examples are used throughout this book; the authors’s extensive management practice and academic research make this an incredibly useful tool. Viewed from an international perspective–rather th |
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Business Market Management: Understanding, Creating and Delivering Value $25.02 Used – “The” resource for understanding the process of creating and delivering value to targeted business markets and customers, this book provides a framework for assessing customer value and processes for translating this knowledge into effective marketing strategies. Detailed descriptions and practical examples are used throughout this book; the authors’s extensive management practice and academic research make this an incredibly useful tool. Viewed from an international perspective–rather t |
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Business and Administrative Communication $191 Donna Kienzler shares the same vision for the book and research philosophy as Kitty. She uses a student-friendly writing style and strong design element to hold student’s attention. The ninth edition of Business and Administrative Communication by Donna Kienzler is a true leader in the business communication field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student’s attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. The 9th edition also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title. If schools stress critical thinking and professional development, show them this book. |
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Business and Administrative Communication $181 Donna Kienzler shares the same vision for the book and research philosophy as Kitty. She uses a student-friendly writing style and strong design element to hold student’s attention. The ninth edition of Business and Administrative Communication by Donna Kienzler is a true leader in the business communication field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student’s attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. The 9th edition also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title. If schools stress critical thinking and professional development, show them this book. |
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Business and Administrative Communication $191 Donna Kienzler shares the same vision for the book and research philosophy as Kitty. She uses a student-friendly writing style and strong design element to hold student’s attention. The ninth edition of Business and Administrative Communication by Donna Kienzler is a true leader in the business communication field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student’s attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. The 9th edition also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title. If schools stress critical thinking and professional development, show them this book. |
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Business and Administrative Communication $129.54 This Fifth Edition of Business and Administrative Communication is a true leader in the field. Beyond covering the broad scope of topics in both oral and written business communication,Locker’s text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. Kitty Locker’s text also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. And the state-of-the-art technology coverage is second-to-none. |
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Business and Administrative Communication $191 Donna Kienzler shares the same vision for the book and research philosophy as Kitty. She uses a student-friendly writing style and strong design element to hold student’s attention. The ninth edition of Business and Administrative Communication by Donna Kienzler is a true leader in the business communication field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student’s attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. The 9th edition also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title. If schools stress critical thinking and professional development, show them this book. |
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Business in Networks $77.75 This seminal book, based on 30 years of research, provides a radical insight into the reality of the business landscape and the operations and management of companies within it. The book challenges orthodox ideas of the business market and business management and presents a comprehensive analysis of the structure and process of business and the tasks that managers and policy-makers face.Business in Networks is strongly grounded in empirical research and illustrated throughout with case examples. The book analyses the complex network of interdependencies that exist between companies and which determine their characteristics. It fully analyses the process of interaction through which companies and networks evolve and are transformed. Specifically, the book thoroughly examines the following:The dynamics and interrelatedness of the business landscapeInteraction as the basic business processBusiness development in time and network spaceThe nature of management in an interactive worldThe implications for policy-makers of the networked business landscapeThis book is essential reading for all those interested in understanding the complex business world. This includes academics and their students taking advanced courses on managing in business networks at MSc, MBA and executive education level, managers operating in business companies, and those involved in industrial policy.The authors are central researchers within the international IMP (Industrial Marketing and Purchasing) Group (impgroup.org). The empirical and conceptual research work of the Group is widely used by academics and managers throughout the world. |
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CIM Coursebook Market Information and Research $20.39 New – Butterworth-Heinemann’s “CIM Coursebooks” have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications’ – Professor Keith Fletcher, Director of Education, The Chartered I |
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CIM Coursebook Market Information and Research $20.53 Used – Butterworth-Heinemann’s “CIM Coursebooks” have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications’ – Professor Keith Fletcher, Director of Education, The Chartered |
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Campaign Craft $25.17 With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media–including the Internet–and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering–a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns. |
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Career Development & Planning: A Comprehensive Approach $136.95 This comprehensive career text combines an innovative theory-based approach with practical knowledge developed during the authors’ combined 100 years of providing career services to college students. • Part One (chapters 1-5) focuses on cognitive information processing theory with detailed, practical examples of the application of the theory in typical career situations, including self-knowledge, occupational knowledge, and decision making. • Part Two (chapters 6-10) provides a multidisciplinary overlay of issues that affect career decisions, such as economic trends, the global economy, organizational culture, and family-work issues. • Part Three (chapters 11-15) focuses on concrete steps for executing a strategic career plan and seeking employment, including an examination of familiar topics such as interviewing, resume writing, negotiating, and work adjustment, from a cognitive and multidisciplinary perspective. Revisions to 3rd edition: *New information about occupational classifications *Labor market projections extended to 2016 *More active learning strategies incorporated into instructor’s manual and also embedded in the text *Clearer directions for completing assignments provided in appendices, e.g., career field analysis research paper. *Redesigned 350+ PowerPoint slides based text and instructor’s manual contents. |
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Career Development & Planning: A Comprehensive Approach $20 This comprehensive career text combines an innovative theory-based approach with practical knowledge developed during the authors’ combined 100 years of providing career services to college students. • Part One (chapters 1-5) focuses on cognitive information processing theory with detailed, practical examples of the application of the theory in typical career situations, including self-knowledge, occupational knowledge, and decision making. • Part Two (chapters 6-10) provides a multidisciplinary overlay of issues that affect career decisions, such as economic trends, the global economy, organizational culture, and family-work issues. • Part Three (chapters 11-15) focuses on concrete steps for executing a strategic career plan and seeking employment, including an examination of familiar topics such as interviewing, resume writing, negotiating, and work adjustment, from a cognitive and multidisciplinary perspective. Revisions to 3rd edition: *New information about occupational classifications *Labor market projections extended to 2016 *More active learning strategies incorporated into instructor’s manual and also embedded in the text *Clearer directions for completing assignments provided in appendices, e.g., career field analysis research paper. *Redesigned 350+ PowerPoint slides based text and instructor’s manual contents. |
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Categorical Data Analysis for the Behavioral and Social Sciences $32.56 Used – Featuring a practical approach with numerous examples, this book focuses on helping the reader develop a conceptual, rather than technical, understanding of categorical methods, making it a much more accessible text than others on the market. The authors cover common categorical analyses and emphasize specific research questions that can be addressed by each analytic procedure so that readers are able to address the research questions they wish to answer. To achieve this goal, the authors |
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Categorical Data Analysis for the Behavioral and Social Sciences $32.56 New – Featuring a practical approach with numerous examples, this book focuses on helping the reader develop a conceptual, rather than technical, understanding of categorical methods, making it a much more accessible text than others on the market. The authors cover common categorical analyses and emphasize specific research questions that can be addressed by each analytic procedure so that readers are able to address the research questions they wish to answer. To achieve this goal, the authors: |
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Categorical Data Analysis for the Behavioral and Social Sciences $62.95 Featuring a practical approach with numerous examples, this book focuses on helping the reader develop a conceptual, rather than technical, understanding of categorical methods, making it a much more accessible text than others on the market. The authors cover common categorical analyses and emphasize specific research questions that can be addressed by each analytic procedure so that readers are able to address the research questions they wish to answer. To achieve this goal, the authors:Review the theoretical implications and assumptions underlying each of the proceduresPresent each concept in general terms and illustrate each with a practical exampleDemonstrate the analyses using SPSS and SAS and show the interpretation of the results provided by these programs. “A Look Ahead” section at the beginning of each chapter provides an overview of the material covered so that the reader knows what to expect. This is followed by one or more research questions that can be addressed using the procedure(s) covered in the chapter. A theoretical presentation of the material is provided and illustrated using realistic examples from the behavioral and social sciences. To further enhance accessibility, the new procedures introduced in the book are explicitly related to analytic procedures covered in earlier statistics courses, such as ANOVA and linear regression. Throughout each chapter the authors use practical examples to demonstrate how to obtain and interpret statistical output in both SPSS and SAS. Their emphasis on the relationship between the initial research question, the use of the software to carry out the analysis, and the interpretation of the output as it relates to the initial research question, allows readers to easily apply the material to their own research. The data sets for executing chapter examples using SAS Version 9.1.3 and/or IBM SPSS Version 18 are available on a book specific web |
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Changing Capitalisms?: Internationalism, Institutional Change, and Systems of Economic Organization $120.72 An increasing number of studies in the last decade or so have emphasized the viability and persistence of distinctive systems of economic coordination and control in developed market economies. Over more or less the same period, the revival of institutional economics and evolutionaryapproaches to understanding the firm has focused attention on how firms create distinctive capabilities through establishing routines that coordinate complementary activities and skills for particular strategic purposes. For much of the 1990s these two strands of research remained distinct. Thosefocusing on the institutional frameworks of market economies were primarily concerned with identifying complementaries between institutional arrangements that explained coherence and continuity. On the other hand, those focusing on the dynamics of firm behavior studied how firms develop newcapacities and are able to learn new ways of doing things. This book aims to bring together these approaches. It consists of a set of theoretically motivated and empirically informed chapters from a range of internationally known contributors to these debates. In their chapters, the authors show how institutions and firms evolve. Ideas of path dependencyand complementarity of institutions are subjected to critical scrutiny both by reference to their own internal logic and to empirical examples. Varieties of institutional integration, the surprising maintenance of ‘deviant’ or alternative traditions and processes, and the existence of unpredictableyet consequential policy options that can lead to breaks in path dependency are scrutinized with particular reference to how national and international firms mayrelate to institutions at various levels as a diverse arena of potential resources rather than as a singular and determinant constrainingforce. The book provides a set of theoretical and empirical challenges for researchers concerned with the relationship between national institutio |
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Child Development $187.69 A new entry for the growing topically-organized segment of this market, Child Development: A Topical Approach presents pivotal research and theories in a more readable, accessible style than books currently available. This first edition teams Diane Papalias teaching and writing expertise with Ruth Feldmans professional writing, and it introduces Dana Gross a child development researcher and professor at St. Olafs College in Minnesota. Applauded by reviewers for its combination of research coverage with applications and real-life examples, this new text also includes Papalias hallmark of superior coverage of cross-cultural and social policy topics, and a new emphasis on the history of child psychology.. |
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Child Development $28.12 The Gold Standard in Chlld Development Textbooks Laura E. Berk Chlld Development Writing Style: fabulous! Information in these chapters is consistently presented in a clear, concise style. The reader is very much ‘involved’ in the material.” — DEBORAH GURAL, RED RIVER COLLEGE Berk’s emphasis on culture is excellent and I think superior to most other development books. She includes a wide variety of interesting, relevant, and thorough cultural examples in boxes and throughout the chapters.” — BARBARA SIMON, MIDLANDS TECH This is an extremely comprehensive and well written chapter on emotional development. I found the presentation clear and concise, and an appropriate blend of theoretical background and detailed descriptions of research results.” — ROBERT COPLAN, CARLETON UNIVERSITY I think that Berk Child Development is an excellent text. It is up-to-date and comprehensive. At the same time, it is highly readable and very attractive.” — REBECCA BIGLER, UNIVERSITY OF TEXAS AUSTIN Laura Berk’s texts are distinctive because they are research-focused and extraordinarily well-written. I also deeply appreciate the integrity of her thinking and presentation of issues: she does not dodge or unduly simplify difficult developmental problems or scientific questions.” — ROSS THOMPSON, UNIVERSITY OF CALIFORNIA DAVIS We (Psychology Faculty at Brigham Young University) have consistently concluded that Dr. Berk’s child development text is the most accurate, coherent, comprehensive, and insightful offering on the market. Her careful, systematic approach to organizing theknowledge base in the field serves our students well.” — CRAIG HART, BRIGHAM YOUNG UNIVERSITY I particularly appreciate Berk’s inclusion of multicultural perspectives. It is important to help students, particularly those who are just beginning their professional preparat |
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Clever: Leading Your Smartest, Most Creative People $26 If your company is like most, it has a handful of people who generate disproportionate quantities of value: A researcher creates products that bankroll the entire organization for decades. A manager spots consumer-spending patterns no one else sees and defines new market categories your enterprise can serve. A strategist anticipates global changes and correctly interprets their business implications. Companies’ competitiveness, even survival, increasingly hinge on such “clever people.” But the truth is, clever people are as fiercely independent as they are clever-they don’t want to be led. So how do you corral these players in your organization and inspire them to achieve their highest potential? In Clever, Rob Goffee and Gareth Jones offer potent insights drawn from their extensive research. The authors explain how to: • Identify your clever people and their motivations • Shelter your “clevers” from political distractions that can inhibit their productivity • Help clevers generate even more value by creating clever teams • Manage the unique tensions that can arise when clevers work together Leading clever people can be enormously challenging, yet doing so effectively is the key to your organization’s sustained success. Lively and engaging, this book provides the ideas, practices, and examples you need to create an environment where your most brilliant people can flourish. |
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Clever: Leading Your Smartest, Most Creative People $26 If your company is like most, it has a handful of people who generate disproportionate quantities of value: A researcher creates products that bankroll the entire organization for decades. A manager spots consumer-spending patterns no one else sees and defines new market categories your enterprise can serve. A strategist anticipates global changes and correctly interprets their business implications. Companies’ competitiveness, even survival, increasingly hinge on such “clever people.” But the truth is, clever people are as fiercely independent as they are clever-they don’t want to be led. So how do you corral these players in your organization and inspire them to achieve their highest potential? In Clever, Rob Goffee and Gareth Jones offer potent insights drawn from their extensive research. The authors explain how to: • Identify your clever people and their motivations • Shelter your “clevers” from political distractions that can inhibit their productivity • Help clevers generate even more value by creating clever teams • Manage the unique tensions that can arise when clevers work together Leading clever people can be enormously challenging, yet doing so effectively is the key to your organization’s sustained success. Lively and engaging, this book provides the ideas, practices, and examples you need to create an environment where your most brilliant people can flourish. |
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Cluster Analysis $61.94 Cluster Analysis: 5th EditionBrian S. Everitt, Professor Emeritus, King’s College, London, UKSabine Landau, Morven Leese and Daniel Stahl, Institute of Psychiatry, King’s College London, UKCluster analysis comprises a range of methods for classifying multivariate data into subgroups. By organizing multivariate data into such subgroups, clustering can help reveal the characteristics of any structure or patterns present. These techniques have proven useful in a wide range of areas such as medicine, psychology, market research and bioinformatics.This 5th edition of the highly successful Cluster Analysis includes coverage of the latest developments in the field and a new chapter dealing with finite mixture models for structured data.Real life examples are used throughout to demonstrate the application of the theory, and figures are used extensively to illustrate graphical techniques. The book is comprehensive yet relatively non-mathematical, focusing on the practical aspects of cluster analysis.Key Features:• Presents a comprehensive guide to clustering techniques, with focus on the practical aspects of cluster analysis.• Provides a thorough revision of the fourth edition, including new developments in clustering longitudinal data and examples from bioinformatics and gene studies• Updates the chapter on mixture models to include recent developments and presents a new chapter on mixture modeling for structured data.Practitioners and researchers working in cluster analysis and data analysis will benefit from this book. |
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Cognition $38.14 Used – This text’s success has come in large part from its up-to-date coverage of important research and theories and offers the latest and most comprehensive overview of cognition on the market today. Recent developments in perception, imagery, problem solving, and creativity are highlighted along with advances in such areas as memory and language and expanded theoretical approaches. * Up-to-date, carefully revised coverage of topics * Clear, engaging writing with numerous examples: Students do |
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Cognition $79.63 New – This text’s success has come in large part from its up-to-date coverage of important research and theories and offers the latest and most comprehensive overview of cognition on the market today. Recent developments in perception, imagery, problem solving, and creativity are highlighted along with advances in such areas as memory and language and expanded theoretical approaches. * Up-to-date, carefully revised coverage of topics * Clear, engaging writing with numerous examples: Students do |
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Cognition $24.8 Used – This text’s success has come in large part from its up-to-date coverage of important research and theories and offers the latest and most comprehensive overview of cognition on the market today. Recent developments in perception, imagery, problem solving, and creativity are highlighted along with advances in such areas as memory and language and expanded theoretical approaches. Up-to-date, carefully revised coverage of topics Clear, engaging writing with numerous examples: Students do not |
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Cognition $5.19 Used – This text’s success has come in large part from its up-to-date coverage of important research and theories and offers the latest and most comprehensive overview of cognition on the market today. Recent developments in perception, imagery, problem solving, and creativity are highlighted along with advances in such areas as memory and language and expanded theoretical approaches. Up-to-date, carefully revised coverage of topics Clear, engaging writing with numerous examples: Students do not |
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Cognition $15.16 Used – This text’s success has come in large part from its up-to-date coverage of important research and theories and offers the latest and most comprehensive overview of cognition on the market today. Recent developments in perception, imagery, problem solving, and creativity are highlighted along with advances in such areas as memory and language and expanded theoretical approaches. Up-to-date, carefully revised coverage of topics Clear, engaging writing with numerous examples: Students do not |
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Cognition $32.99 New – This text’s success has come in large part from its up-to-date coverage of important research and theories and offers the latest and most comprehensive overview of cognition on the market today. Recent developments in perception, imagery, problem solving, and creativity are highlighted along with advances in such areas as memory and language and expanded theoretical approaches. * Up-to-date, carefully revised coverage of topics * Clear, engaging writing with numerous examples: Students do |
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Cognition $45.63 This text’s success has come in large part from its up-to-date coverage of important research and theories and offers the latest and most comprehensive overview of cognition on the market today. Recent developments in perception, imagery, problem solving, and creativity are highlighted along with advances in such areas as memory and language and expanded theoretical approaches. * Up-to-date, carefully revised coverage of topics * Clear, engaging writing with numerous examples: Students do not need to struggle to understand overly complex descriptions * Extensive, useful pedagogical devices * Application of cognitive psychology to other disciplines: Many applications relate to careers that students may intend to pursue, such as education, communication, business, consumer psychology, clinical psychology, social psychology, medicine, and law * Margaret Matlin has a strong reputation for her research in cognitive psychology |
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Cognition $27.35 Used – This text’s success has come in large part from its up-to-date coverage of important research and theories and offers the latest and most comprehensive overview of cognition on the market today. Recent developments in perception, imagery, problem solving, and creativity are highlighted along with advances in such areas as memory and language and expanded theoretical approaches. Up-to-date, carefully revised coverage of topics Clear, engaging writing with numerous examples: Students do not |
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Cognition $70.8 New – This text’s success has come in large part from its up-to-date coverage of important research and theories and offers the latest and most comprehensive overview of cognition on the market today. Recent developments in perception, imagery, problem solving, and creativity are highlighted along with advances in such areas as memory and language and expanded theoretical approaches. Up-to-date, carefully revised coverage of topics Clear, engaging writing with numerous examples: Students do not |
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Cognition $27.63 New – This text’s success has come in large part from its up-to-date coverage of important research and theories and offers the latest and most comprehensive overview of cognition on the market today. Recent developments in perception, imagery, problem solving, and creativity are highlighted along with advances in such areas as memory and language and expanded theoretical approaches. * Up-to-date, carefully revised coverage of topics * Clear, engaging writing with numerous examples: Students do |
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Cognition $7.94 Used – This text’s success has come in large part from its up-to-date coverage of important research and theories and offers the latest and most comprehensive overview of cognition on the market today. Recent developments in perception, imagery, problem solving, and creativity are highlighted along with advances in such areas as memory and language and expanded theoretical approaches. Up-to-date, carefully revised coverage of topics Clear, engaging writing with numerous examples: Students do not |
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Cognititve Interviewing and Questionnaire Design $117 As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate. — Terry Richardson, General Accounting Office The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive interviewing into the questionnaire design process. — Rachel Caspar, RTI International The design and evaluation of questionnaires — and of other written and oral materials — is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires. Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduateresearch courses across the social sciences. Professional researchers and faculty in the social sciences, as well as practice fields such as medicine, business, and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers co |
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