
Winning new business – have you considered a customer survey?
For many organisations the term “customer survey” is associated with quality assurance and customer satisfaction processes: important but something of a chore. Our experience is that your customers are a key source of information about your business and can help you to determine where the best opportunities for growth lie.
What can you get from surveys?
The most fundamental question that a survey can answer is ‘What do your customers think about you?’, but a survey can tell you a lot more. Do you know what share of your customer’s spend you are getting and what opportunities there are to increase it? If you set up your survey correctly it can give customers an opportunity to tell you what else they would like to buy from you or what changes they would like to see in the services you offer – new sales opportunities right on your door-step.
Surveys can also help you in a number of other ways such as understanding the effectiveness of different marketing messages and campaigns.
What kind of survey?
Telephone or postal surveys were the standard approach until quite recently but postal surveys are rarely used these days. Telephone surveys mean that you can target specific individuals but in a world of voice-mail they rely on your ability to get through to customers.
Nowadays on-line surveys have become increasingly popular because they allow respondents to submit their responses at a time convenient to them with minimal effort required. Online surveys give you the flexibility to target specific groups of customers, choose different question sets and chose the frequency you ask the questions.
In-house or outsource?
If you have the skills in-house to develop your survey questionnaire and to analyse the results then there may be no reason to call in external help. However, there are good reasons to consider bringing in external expertise:
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Customers are more likely to participate in a survey and give more accurate answers, when they are not responding directly to you.
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Developing an effective survey questionnaire is not as easy as it sounds and you may need assistance in asking the right questions in the right way and in the right order.
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Applying an external perspective to the analysis of the results can provide new insights which may be otherwise missed.
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A survey partner with business experience will create a practical action plan that you have the resources to implement and which has the potential to deliver clear benefits.
Conclusion
If you are looking for opportunities to build business from new and existing customers then do consider using a specialist provider to implement a customer survey as the best method of ensuring actionable recommendations and new business opportunity.
About the Author
John Savage is a Director of 4sight Business Development, a strategic marketing consultancy which specialises in customer Surveys For B2B organisations. www.4sightsurveys.co.uk .
John can be contacted on 01384 444899 or by email at john.savage@4sightltd.co.uk
HSBC Expat Explorer 2010 – Survey results
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Fusion Beauty Prime Results Tinted Moisturizer +SPF 15 Sunscreen – Ivory $40 PrimeResults Tinted Moisturizer provides a sheer veil of color while moisturizing deeply. It incorporates two approaches to skin moisturization: flash-hydration for instant results, and prolonged-hydration for continuous quenching over time. Togehter, these properties perfect skin’s texture and reduce the appearance of pore size.  Contains a complex that hydrates and re-hydrates the skin, helping to improve elasticity and firmness while smoothing and reducing roughness for durable, prolonged hydration. Saliporine 8TM (Salicornia Herbacea Extract): Derived from the Salicornia plant, a coastal plant growing in a salt environment, it helps increase andreinforce the natural moisturizing factor in the skin. PreventheliaTM (Diaminopropionoyl Tripeptide-33) Tripeptide: Helps protect against damage to DNA. Vitamins A, C, E: Provide an additional line of defense while promoting healthy skin and anti-oxidant protection. Directions: Apply a pea sized amount to clean dry skin with fingertips. Layer for extra coverage. Net Weight: 1.7 oz./50 ml |
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Frederic Fekkai ADVANCED Salon Technician Rapid Results Moisture Mask 7oz $39 Formerly known as Technician Color Care 3-Minute MaskNow with advanced Intensive Anti-Fade Color Complex, this line has a self-defense system that contains a powerful natural UV shield, Galanga Root. The Salon Technician Color Care line will leave your hair bold, vibrant and with long lasting color brilliance.Rich and rapid, this mask submerges hair in humectants and extracts to revive just-colored condition and silkiness. This mask also helps to lock in color. |
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H2O Plus Sea Results Lip Oasis Amplifying Lip Treatment 0.27oz $25 A conditioning lip plumping treatment that amplifies volume, redefines lip contour, and enhances natural lip color for full and luscious lips. This incredible new lip treatment contains patented marine collagen micro-spheres™ that attract your body’s natural moisture to instantly plump lips and naturally smooth fine lines for up to 48 hours. Hydrating and anti-aging marine algae combine with vitamins to condition and replenish moisture for soft, supple, more youthful lips. Leaves you with glossy, full lips without having one injection!Benefits:Conditioning lip plumping treatment.Redefines lip contour, and enhances natural lip color.Smoothes fine lines for up to 48 hours. |
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H2O Plus Sea Results Deep Sleep Recovery Cream 1.7oz $56 An intensive skin rejuvenating cream that richly hydrates to help firm and tone the look of facial contours for a youthful rested appearance. Sea Mineral Complex delivers kudzu root extract, marine-derived collagen, nutrient-rich phospholipids and firming marine algae to help promote long-term elasticity overnight.Benefits:Gently firms, restores and smoothes facial contours.Provides long-term moisturization to help minimize the appearance of surface fine lines.Improves elasticity and helps stimulate collagen and elastin fibers.Formulated to work in conjunction with the Sea Results™ skincare system. |
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H2O Plus Sea Results Deep Sleep Recovery Serum $40 An advanced nightly treatment formulated with our exclusive Marine Retinol Complex.Contains an innovative form of microencapsulated retinol is slowly released onto the skin during the night.This formulation provides potent anti-aging benefits with no irritation.Fine lines are reduced while the skin is brightened and smoothed.To further fight the signs of aging, tri-peptides reduce the degree of existing creases while helping minimize facial contractions that result in the formation of new wrinkles.Benefits:Suitable for all skin types.Highly effective without causing irritation.Addresses multiple signs of again in a single lightweight formula. |
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H2O Plus Sea Results Eye Defense Fortifying Serum 0.5oz $38 Prevent photo-aging, environmental damage and dehydration around the eyes with a potent combination of triple tea complex, our exclusive anti-pollution system and anti-aging marine algaes. Minimize UV induced signs of aging, including fine lines and redness, with this advanced fortified formula. Delivering the most effective free radical protection against environmental damage, this serum enhances the performance of any H2O+ eye treatment. Suitable for the most sensitive eyes and contact lens wearers.Benefits:Minimizes UV induced signs of aging around the eyes.Free radical protection against environmental damage.Enhances the performance of any H2O+ eye treatment.Suitable for the most sensitive eyes and contact lens wearers. |
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H2O Plus Sea Results Eye Mender Plus 0.5oz $37 A rejuvenating contour cream that helps reduce under eye puffiness and wrinkles while helping prevent the formation of future fine lines. Those participating in a consumer panel test reported that after a period of 28 days of continued daily use, a 47% decrease in wrinkle depth, a 24% reduction in puffiness and 19% increase in firmness was observed. This marine-infused eye cream delivers intensive ongoing hydration to help replenish dry, dehydrated skin while providing antioxidant protection to help reduce the effects of free-radical induced damage.Benefits:For oil-prone, dry, and combination skin.Reduces under eye puffiness and wrinkles.Prevents the formation of future fine lines.Delivers intensive ongoing hydration.Provides antioxidant protection. |
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Frederic Fekkai Technician Color Care Rapid Results Moisture Mask $37.95 This product helps your hair to retain its water to make it soft and glossy all day long. It will give your hair a self-defense against any damaging substances.? Galanga root protects hair from UV rays.? The colorlock protection technology makes the color |
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Fekkai Advanced Salon Technician Color Care Rapid Results Moisture Mask $39 Protected and care for color treated hair Rich and rapid, this mask submerges hair in humectants and extracts to revive just-colored condition and silkiness. All with colorlock protection. Now with advanced Intensive Anti-Fade Color Complex, this self-defense system contains powerful natural UV shield Galanga Root and provides long lasting color brilliance. Directions: Apply 1-2 times a week. Apply to clean, damp hair and gently comb through with fingers. Leave on 3 minutes. Rinse thoroughly. Net Weight: 198 g/7 oz. |
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Natural Results Acne Body Wash 8 Fl Oz $11.37 Manage body acne naturally with this highly effective, yet gentle treatment cleanser. Salicylic acid helps clear body acne faster and allows skin to heal. Infused with encapsulated tea tree oil and certified organic botanicals, you are only one-step away from a clean, clear, radiant body! |
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Sea Results Eye Defense Fortifying Serum ( Anti-Aging ) $45.99 Women’s 15ml/0.5oz . A concentrated treatment to protect delicate eye zone Combines exclusive triple tea complex with marine algae Prevents photo-aging external damage & dehydration around eyes Minimizes fine lines redness & irritation Leaves skin velvety smooth radiant & youthful Suitable for most sensitive eyes & contact lens wearers |
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Above All with When I Survey the Wondrous Cross $2.05 “By Lenny Leblanc & Paul Baloche; Lowell Mason & Isaac Watts. Arranged by Arnold B. Sherman. For SATB choir. Choral music, Handbell music. Classics, Contemporary, Sacred. Choral octavo. 8 pages. Published by Hope Publishing Company” |
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Africa. – Medford Taylor $99 Wary antelope survey the African savanna. |
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TrueStrike Strike Board $69.99 Truestrike Strike Board The Truestrike Strike Board gives correct and accurate results, ideal for club fitting/testing. This means, the sole of the club is the same as the sole of the feet, thus improving the accuracy of the result and building a better club for the customer. |
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LUXOR Pro One Size Fits All Deluxe Customer Gown in Black (Model: 6051B) $14.95 - Oversize sleeves for full protection- Lightweight, cool and comfortable- Rustica-Nylon taffeta material- Water resistant and washable – Adjustable tie closure. |
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When I Survey The Wondrous Cross (Digital Sheet Music) $4.99 By Isaac Watts. For piano. Hymn. 3 pages. Published by Hal Leonard – Digital Sheet Music |
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Phoenix Islands, Kiribati, Polynesia. – Paul Nicklen $99 A skiff crosses Kantons lagoon on a survey of Phoenix Islands. |
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Sawtooth Mountains, Idaho. – Jim And Jamie Dutcher $99 Two gray wolves, Canis lupus, survey a wintry landscape. |
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Hume Plateau, Great Dividing Range, Eastern Australia. – Bill Hatcher $99 Roman Dial performs an ecological survey of mountain eucalyptus trees. |
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A Guide For The Implementation And Use Of Chloramines $158.4 Chloramination of drinking water is not a new technology. Some water utilities have successfully used chloramines for over 40 years; other utilities have experienced problems including nitrification, stimulation of biological growth, an inability to maintain adequate chlorine residuals, and customer complaints about the taste and/or odor of the water. Today, many utilities are considering chloramines as a secondary disinfectant within their distribution system, primarily as an economical method to meet ever more stringent disinfection byproduct limits.The primary purpose of this project was to develop material that could be used as a concise and practical guidance manual for those responsible for chloramination at water works facilities.A survey was conducted by mail of 63 public water systems that use chloramines. Telephone interviews were used as a follow-up to clarify information and gain additional insight into daily operations. Thirteen utilities were selected for an in-depth on-site visit to establish today’s best operating practice for chloramination. These results were compared against a review of the current pertinent literature. Finally, a user’s guide was compiled for those implementing or using chloramines |
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A descriptive study for improving communications through the FBI intranet redesign. $49.99 Prior to September 11, 2001, the Federal Bureau of Investigation (FBI) was criticized for lack of communication within the Bureau and with other Federal agencies. The Director established internal communication as one of the priorities within the Bureau and recommended the use of information technology as the solution. The purpose of this quantitative descriptive study was to investigate the factors that were instrumental in successfully meeting the internal communication needs of the FBI as indicated by users’ satisfaction levels of the intranet redesign. The Office of Public Affairs conducted interviews that found that the intranet was one area that needed a change in an effort to improve communication. Prior research found that the involvement of users in the redesign processes had a positive influence on the functionality and usability of the intranet.;A quantitative descriptive survey research methodology was employed to explore the factors of the intranet redesign that helped to improve user satisfaction of the FBI. A survey technique was used to gather information from a sample population of 910 employees. This sample was selected using a purposeful, randomized sampling method. This research used a Likert-type questionnaire instrument developed by Foresee Results Inc. using the American Customer Satisfaction Index (ACSI), which had been thoroughly tested for validity and reliability (Merz, 2008).;The present findings confirmed that the involvement of users within the redesign process positively influence the redesign of the FBI Intranet. The findings also concluded a significant relationship between changes to the intranet and executive leadership’s commitment to the redesign. The results indicated overall user satisfaction with the intranet redesign and the use of intranet as an effective tool to communicate within the Bureau. The researcher recommended that the results of the open-ended questions be reviewed and categorized with usable data for future |
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ASP.NET 2.0 Instant Results [With CDROM] $34.99 ASP.NET 2.0 Instant Results helps you quickly create dynamic Web pages with ASP.NET 2.0. The book is centered around a dozen ready-to-use projects with all the code for all the projects included on the books CD-ROM – that you can use immediately. ASP.NET 2.0 Instant Results dives into working code so you can learn it rapidly. The book and projects are written for intermediate-level programmers with some .NET experience. The projects and book provide a quick start reference so you can use ASP.NET 2.0 immediately. Each of the 12 project features step-by-step set-up instructions with a description of each project that enables you to understand and then modify it so you can reuse it in different situations. The 12 projects covered in the book with complete source-code on the CD are: Online diary and organizer File share Chat server Survey engine CMS Blog Photo album Customer support site WebShop Appointment booking system Greeting cards Bug base |
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Bmw Brand Audit $22.9 Scientific Study aus dem Jahr 2004 im Fachbereich Wirtschaft – Marketing, Unternehmenskommunikation, CRM, Marktforschung, einseitig bedruckt, Note: A, Hawai’i Pacific University (HPU), Veranstaltung: Brand Management MBA class, Sprache: Englisch, Anmerkungen: Double line-spacing , Abstract: A survey was conducted to analyse the brand BMW and the companies branding strategy.The survez indicated the following: Since the functional luxury market’s traditional male domination is lessening, the target market for BMW consists of both genders. Citizenship or ethnicity is unimportant. As an exporter, BMW goal is to appeal to all people regardless of ethnicity. BMW believes the positive associations (country of origin) for their brand assist them in their export markets. The survey results indicate that the BMW message is reaching their target market. Of the survey respondents, more then two thirds recalled BMW as a luxury car, nearly all recalled BMW as a foreign car, and all respondents recognized the BMW name. BMW produces models targeting the singles market as well as models for families. The survey data indicates the attributes relating to associations with the singles market to be far weaker then those focused on the family market. BMW realizes that their target market’s financial status requires them to focus on a more educated customer, one that has completed college, and survey results confirm their success. The price segmentation BMW chooses limits its target market to individuals at higher levels of income. The market segmentation requires income levels corresponding to educated individuals and professionals. Professions of survey participants included managers and other professional’s BMW targets. The survey also indicated respondents not targeted by BMW are interested their products. This is a result of BMW’s association as a status symbol. Our survey resulted in a score of 4.1 and 4.6 (5 maximum possible) when |
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Campbell Leadership Descriptor Set $32 Designed specifically for use in situations where a comprehensive analysis of leadership characteristics is useful—such as leadership development seminars, classroom discussions, and one-on-one coaching—The Campbell Leadership Descriptor provides a personalized assessment with a minimum of administrative complexity.This forty-item self-assessment will help you discover your strengths and weaknesses in nine major leadership attributes—vision, management, empowerment, diplomacy, feedback, entrepreneurialism, personal style, personal energy, and multicultural awareness. The Workbook’s self-scored assessment allows you to produce your own profile on the spot, and then shows how your self-profile compares with other leaders whom you have known. It also includes questions to help you evaluate the implications of your scores and how to use that information to develop your own action plan for improvement.When you complete the processes of filling out and scoring the Descriptor and discussing the results, you will be able to:* Describe the major components of leadership* Identify the characteristics of a successful leader* Evaluate your leadership strengths and weaknesses by comparing yourself to “good” and “poor” leaders whom you have known* Develop a personal action plan for improving your leadership skills and abilitiesThe Campbell Leadership Descriptor Participant’s Package includes one Participant Workbook and one Leadership Descriptor Survey.For additional descriptors, please phone Customer Care at 800-274.4434. |
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Competitive Dynamics in a Global Industry $43.21 New – This thesis set out to investigate the underlying competitive dynamics in the global semiconductor industry and how these competitive dynamics shape the structure and strategies employed by the participants within that industry. The competitive dynamics were explored using four separate headings; technological, customer preference, industry structure and business cycle dynamics.Combining the results of the interviews and survey with the analysis of the secondary source material shed light |
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Competitive Dynamics in a Global Industry $43.21 Used – This thesis set out to investigate the underlying competitive dynamics in the global semiconductor industry and how these competitive dynamics shape the structure and strategies employed by the participants within that industry. The competitive dynamics were explored using four separate headings; technological, customer preference, industry structure and business cycle dynamics.Combining the results of the interviews and survey with the analysis of the secondary source material shed light |
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Customer Satisfaction Measurement for ISO 9000:2000 $20.38 Used – For the first time, the ISO 9000 quality management standard requires that registered companies measure customer satisfaction. Many customer surveys produce misleading results due to poor questionnaire design, inappropriate data collection methods and invalid statistic analysis. Customer Satisfaction Measurement for ISO 9000 explains in a clear and simple manner how to conduct a professional customer satisfaction survey that will produce a reliable result – as well as being consistent wit |
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Customer Service – Thinking Big Picture $8.09 New – Black & white photography with a color cover. Dan Galloway examines the little things that make a difference in building and maintaining relationships with customers. Topics include body language, cell phones, e-mail, empathy, listening, tone of voice, and words/phrases. In this easy-read book, Dan makes his points through big picture references to Chicago, cookies, dominoes, hummingbirds, pelicans, shoes, turtles, and wet leaves. Additionally, there are eye-opening survey results that rev |
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Customer Service – Thinking Big Picture $8.09 Used – Black & white photography with a color cover. Dan Galloway examines the little things that make a difference in building and maintaining relationships with customers. Topics include body language, cell phones, e-mail, empathy, listening, tone of voice, and words/phrases. In this easy-read book, Dan makes his points through big picture references to Chicago, cookies, dominoes, hummingbirds, pelicans, shoes, turtles, and wet leaves. Additionally, there are eye-opening survey results that re |
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Digitally enhancing customer agility and competitive activity: How firms use information technology to sense and respond to market opportunities in hypercompetitive environments. $69 This dissertation studies how information technology (IT) facilitates customer agility and, in turn, competitive activity. Customer agility refers to the extent to which a firm is able to sense and respond quickly to customer-based opportunities for innovation and competitive action. As such, customer agility consists of two key dimensions: sensing and responding. We propose that IT plays a critical role in facilitating a firm’s customer agility, in particular, its sensing and responding components.;The Internet has spawned a rich set of tools that allow firms to engage in rich, interactive dialogues with a broad and diverse customer base, thereby enhancing firms’ ability to sense and respond to shifting customer needs and preferences. Although academics and practitioners suggest that IT is a key enabler of customer agility, we know little concerning how and why IT facilitates customer agility. Building on the dynamic capability literature, we propose that the “knowledge creating” synergy derived from the interaction between a firm’s web-based infrastructure and its analytical ability will enhance the firm’s ability to sense customer-based opportunities, and the “process enhancing” synergy obtained from the interaction between a firm’s coordination efforts and its level of IT integration will facilitate the firm’s ability to respond to those opportunities. Finally, we propose that the alignment between customer sensing capability and customer responding capability will impact the firm’s competitive activity.;We test our model with a two-stage longitudinal research design in which we survey marketing executives of high-tech firms. Our results find that web-based (resource and user) infrastructure has a significant effect on customer sensing capability. Moreover, analytical ability positively moderates these relationships. We also find that interfunctional coordination and channel coordination both have a significant impact on customer responding capability. |
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Do IT Smart: Seven Rules for Superior Information Technology Performance By Rolf-Dieter Kempis and Jurgen Ringback $24.99 A decade ago, manufacturing companies had visions of paperless offices, automated plants, and virtual enterprises. But the euphoria quickly evaporated when these visions failed to materialize. Now, from in-depth interviews in a worldwide survey of seventy manufacturing firms, a research team from the prestigious consulting group McKinsey & Company concludes that, far from being a failure, information technology (IT) can be a vital strategic weapon in the manufacturing sector, just as it has proved to be in service industries.<P>In <I>Do IT Smart,</I> experts Rolf-Dieter Kempis and Jürgen Ringbeck along with the McKinsey team identify four cultures of IT users — stars, big spenders, cautious spenders, and laggards — based on how efficiently and effectively the users manage IT. The stars stand out because their strong command of IT means they are better able to manage core processes such as R&D, sales and service, and order processing, which in turn produces tangible payoffs in profitability, growth, and market share. From their study of star performers, the authors formulate seven rules for developing a superior IT organization. First, they argue, managers must make IT a top management issue and, second, a priority in product development. IT must be viewed as a strategic tool so that IT strategy can be aligned with business strategy. Clear objectives must be set, and core business processes redesigned. Warning that IT is reaching saturation in administrative applications, the authors describe how it is far more profitable to integrate IT into marketing, sales, and customer service. Finally, they describe how all these elements must be brought together into a lean, customer-oriented IT network.<P>McKinsey’s breakthrough study shows that as organizations are increasingly overwhelmed with data, IT will become more of a dividing line between the winners and the losers. IT stars will make quantum leaps in effectiveness, while poor management of IT results in a cost |
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Employee Opinion Questionnaires: 20 Ready-to-Use Surveys That Work, with CD $95 Employee Opinion QuestionnairesIf you’ve ever wanted to tap a ready-to-use questionnaire the same day you recognize your organization needs a survey, then help is finally at hand. Authors Paul and Kathy Connolly have designed a must-have collection of proven, reliable organizational surveys that anyone—from specialist human resource professionals to line managers and team leaders—can put to use immediately. Employee Opinion Questionnaires includes short, ready-to-use surveys organized into three groups: Use Issue-Focused Surveys to determine employee opinion on topics such as diversity, communications, and adaptability to change. Use Mission-Focused Surveys to gauge opinion on critical organizational issues, including employee alignment with mission, quality, ethics, and customer care. And use Event-Related Surveys for new hires, exit interviews, and assessing peoples’ attitudes following training. The book contains a wealth of advice on selecting an appropriate survey, managing the survey process, and interpreting survey results. Learn how other organizations’ employees answer questions that employers most frequently ask, based on the authors’ Employee Feedback Database. Also, the book provides guidelines for maintaining confidentiality and anonymity and shows how to present results to all levels of your organization.Employee Opinion Questionnaires contains twenty surveys that can be used time and time again. Electronic versions of each survey are reproduced on the included CD-ROM, enabling you to conveniently print them straight from your desktop and even customize the surveys to suit your own individual or organizational needs.Praise for Employee Opinion Questionnaires”This manual is a gem! Whether you are preparing to do a first employee survey or seeking well-tested, probing questions to gather data on new organizational priorities, this book will not only save you time but will improve the quality of the data |
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Fabled Service, Includes: Trainer’s Guide, Participant Workbook, 4 Activity Posters, 1 Copy of Fable: Ordinary Acts, Extraordinary Outcomes $241.95 Develop standard-setting customer service! Based on the best-selling book Fabled Service by Betsy Sanders! This program will help you develop exceptional customer service that puts your organization above your competition. Inspiring Fabled Service helps you assess your needs and select activities to improve weak areas in your current customer service. Teach others vital customer service skills, such as how to: * Positively represent the organization * Satisfy customers so they will buy the product or service * Encourage customers to return * Understand what motivates people and initiates action * Solve problems immediately and effectively… and more! Simply written, this program includes all necessary materials to create results-oriented, customized customer service training. A Trainer’s Guide includes specific direction for administering the Customer Service Survey, which assesses individual strengths and weaknesses in three learning areas: understanding him or herself and others; planning for results; and product/service knowledge. The Guide also includes 12 prepared activities that correspond with the three learning areas. Using results from the survey, you choose activities that will help your group improve in its weaker areas. Each activity specifies goals, materials needed, time required, physical setting, and process (including questions to help you review what was learned and help people understand what can be applied to every day situations). You will need to order a Participant Workbook for each person involved in the training. The Workbook includes a copy of the survey and participant materials for each activity. Creategreat service that gets customers talking! |
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Fabled Service, Participant Workbook: Ordinary Acts, Extraordinary Outcomes $34 Develop standard-setting customer service!Based on the best-selling book Fabled Service by Betsy Sanders!This program will help you develop exceptional customer service that puts your organization above your competition. Inspiring Fabled Service helps you assess your needs and select activities to improve weak areas in your current customer service.Teach others vital customer service skills, such as how to:* Positively represent the organization* Satisfy customers so they will buy the product or service* Encourage customers to return* Understand what motivates people and initiates action* Solve problems immediately and effectively… and more!Simply written, this program includes all necessary materials to create results-oriented, customized customer service training. A Trainer’s Guide includes specific direction for administering the Customer Service Survey, which assesses individual strengths and weaknesses in three learning areas: understanding him or herself and others; planning for results; and product/service knowledge. The Guide also includes 12 prepared activities that correspond with the three learning areas. Using results from the survey, you choose activities that will help your group improve in its weaker areas. Each activity specifies goals, materials needed, time required, physical setting, and process (including questions to help you review what was learned and help people understand what can be applied to every day situations).You will need to order a Participant Workbook for each person involved in the training. The Workbook includes a copy of the survey and participant materials for each activity.Create great service that gets customerstalking! |
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Getting Action from Organizational Surveys: New Concepts, Technologies, and Applications $20.7 Getting Action from Organizational Surveys provides the information industrial/organizational psychologists and human resource professionals need to put survey results into action—action that gets results. Edited by organizational survey pioneer Allen I. Kraut and contributed to by leading-edge practitioners, this comprehensive volume outlines new concepts to the survey lexicon, new methods of collecting and delivering results, new applications to various organizational situations, and new perspectives on how to look at and understand surveys and their place within organizations. The authors not only examine the effect of employee attitudes and perceptions on organizational performance, customer satisfaction, and the role of organizational development in making surveys effective, they also explore the latest techniques for administration, such as Web-based delivery, innovative statistical approaches, and the use of “pulse” surveys.In addition, Getting Action from Organizational Surveys shows the variety of applications in which survey data plays a key role, including managing mergers and acquisitions, dealing with turnover, helping to drive change and organizational effectiveness, and working with the special needs of complex, global organizations. Case studies that clearly illustrate the effectiveness of turning survey results into positive action are also featured in this dynamic resource. |
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MORTGAGE LENDING MARKET $60 The aim of the study is identify the main determining factor when consumers decide to go for a mortgage loan. No previous study has been carried out in this field and therefore results obtained out of the project will be communicated to the Barclays Bank, where I belong. This paper presents an analysis of customer choice criteria in the home loans market in the following markets of UK, US and Mauritius. In particular, the study investigates the relative importance of choice criteria according to consumers and also analyses differences in the importance of choice criteria with respect to a number of demographic and related factors. Analysis of the date obtained from the survey carried out on a random population of 300 respondents from the telephone directory shows that choosing a home loan institution on the basis of professional advice is the most frequently cited choice criterion on the UK, followed by brand loyalty for the US market and finally for the Mauritian market, the most important factor comes to pricing. The analysis was done by focusing on the three main elements in terms of Focus, Differentiation and Cost Leadership. |
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company $27.99 The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands. –Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s Secret Differentiate yourself more effectively, protect yourself against competition, and drive higher margins Bring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and more For marketers in every kind of company, from startup to global enterprise Focus your marketing on what really works–and make the most of every marketing investment! Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn howto target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for |
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Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company $34.99 The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands.—Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s SecretDifferentiate yourself more effectively, protect yourself against competition, and drive higher marginsBring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and moreFor marketers in every kind of company, from startup to global enterpriseFocus your marketing on what really works—and make the most of every marketing investment!Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work inWharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it—now, and for years to come. Build the foundation for extraordinary profitDiscover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functionsMaster entrepreneurial pricing, advertising, sales management, promotion—and even |
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Measuring Customer Satisfaction and Loyalty: Survey Design, Use, and Statistical Analysis Methods $68 The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty.Included are two different methods of sampling and determining an appropriate sample size for reliable results; the reliability and validity of results; real examples of customer satisfaction measures and how they can be used; guidelines for developing questionnaires; scale development; the concept of quality; frequencies; sampling error; two methods of determining important service or product characteristics as perceived by the customer; discussion on the measurement and meaning of customer loyalty, and methods for loyalty-based management.Readers will gain a sound grasp of the scientific methodology used to construct and use questionnaires utilizing the author’s systematic approach. They will be able to pinpoint and focus on the most relevant topics, and study both the qualitative and quantitative aspects of questionnaire design and evaluation. These and many more important scientific principles are presented in simple, understandable terms. |
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Measuring undergraduate student perceptions of service quality in higher education. $69 The purpose of this study was to examine undergraduate student satisfaction with college services and environment at a large southeastern doctoral/research extensive university (target university), with the long-term intent of minimizing detractors to providing exceptional service quality, positively influencing customer satisfaction, and building loyalty intentions among students.;The ACT Student Opinion Survey (ACT, Inc.) was used to find the level of student satisfaction with the college services and environment. A stratified random sample of 468 undergraduate students responded to the survey. Three research questions guided the investigation. The study examined the general level of satisfaction with the support services, compared satisfaction levels to those of similar institutions of higher education, and examined whether satisfaction varied based on a student’s age, gender, or ethnicity. Two-tailed t-tests showed significant differences in the mean satisfaction scores of the target university and ACT national norms, and one-way ANOVAs indicated significant differences based on a student’s age, gender, and ethnicity.;The results indicated that students were satisfied with the library, and dissatisfied with parking and course availability at the target university. Students were significantly less satisfied with one-fifth of all support services and all the environmental categories, but significantly more satisfied with their library than those in the ACT national norm.;A relatively small number of significant differences existed in student satisfaction with the college services and environment based on a student’s age, gender, or ethnicity. Of the nearly 200 ANOVA analysis conducted to explore this research question, only 11 showed significant differences, and in almost every case, the differences were small. Specific student comments regarding campus parking, advising, class availability, facilities, and staff deportment are provided.;The results of the study |
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Selling 2.0: Customer Motivation Strategies for Winning Business in the New Economy $26.12 New – Using in-depth interviews and survey results, this motivational and practical guidebook encourages salespeople to apply the principles of customer relationship management to their trade, where the sales transaction shifts from the one-size-fits-all approach to a more customized, and ultimately more welcome, pitch. |
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Strategic Employee Surveys: Evidence-based Guidelines for Driving Organizational Success $45 Most large organizations today conduct employee surveys to measure employees’ opinions regarding the organization and its policies and practices. A properly formulated employee survey program can represent an opportunity to affect and strengthen the organization, making it more competitive in the marketplace in which it operates. But although there are a handful of books available today to guide the development of survey programs, there are none that approach the topic from a strategic point of view. Strategic Employee Surveys was developed to explain the Strategic Survey Model and how it can be used to guide the development of employee survey programs, ensuring they serve their strategic purpose. In addition, this book guides organizations in the most effective survey feedback and action planning processes.Dr. Jack Wiley explains that survey program purpose, survey content, and survey follow-up processes should all derive from business strategy. In the first part of the book he offers specific examples of how to measure safety, ethics, union vulnerability, work and life balance, and diversity. He also reveals the drivers of employee retention and employee engagement and how to measure them along with examples of survey content that best predicts customer satisfaction and loyalty and other business performance metrics. With each type of survey content, Wiley also presents the most recent normative results, useful for placing results from any organization into the proper interpretative context. The second part of the book offers specific guidance on the other key component of ensuring employee survey program success: the survey feedback and action planning process. Wiley outlines a time-tested seven-step model of survey feedback and action planning, explaining each step of the model and providing real-life client examples that identify the most common pitfalls of the overall process. Readers will learn how to navigate around these potential problems and |
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Strategic Employee Surveys: Evidence-based Guidelines for Driving Organizational Success $45 Praise for Strategic Employee Surveys “This is a must-read! If you want to bring your employee survey up to the next level—if you want to predict and drive your organizational outcomes, including customer satisfaction and business performance—if you want to move your business strategy and survey program closer together, then this is your book.”—Franz G. Deitering, Ph.D., SAP, and CEO, RACER Benchmark Group; former Chairman, IT Survey Group “[Wiley makes] an excellent, well-balanced approach to making the business case for employee surveys and providing reinforcement on the essential components—from purpose and development of the instrument to results analysis to action planning.”—Lawrence E. Milan, Senior Vice President, Human Resources, ING U.S. Insurance “This book does not get bogged down in statistical analyses, yet it features a healthy mix of the theoretical and the practical that works for the novice and the experienced survey program manager alike.”— Thomas E. Mitchell, Vice President, Northern Trust Company “The book’s key concepts are illustrated with many specifics, especially survey content, and lots of fascinating ‘war stories.’ This book will become a well-thumbed volume by all who want to make the most of employee surveys.”—Allen I. Kraut, Ph.D., Professor Emeritus of Management, Zicklin School of Business, Baruch College, CUNY |
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Students’ Satisfaction Level in Private Higher Education $42.64 New – The purpose of this research is to measure the level of students’ satisfaction in University Tun Abdul Razak (UNITAR), Malaysia. The survey questionnaires were distributed to the students of undergraduate and post-graduate levels at UNITAR, Malaysia. The survey questionnaires consists of five parts of customer satisfactions constructs that being measured. The surveys were conducted by using convenient sampling method. A total of 87 respondents have participated in the survey. The results s |
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Students’ Satisfaction Level in Private Higher Education $42.64 Used – The purpose of this research is to measure the level of students’ satisfaction in University Tun Abdul Razak (UNITAR), Malaysia. The survey questionnaires were distributed to the students of undergraduate and post-graduate levels at UNITAR, Malaysia. The survey questionnaires consists of five parts of customer satisfactions constructs that being measured. The surveys were conducted by using convenient sampling method. A total of 87 respondents have participated in the survey. The results |
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Supply Chain Cost Control Using Activity-Based Management $59.39 New – Supply Chain Cost Control Using Activity Based Management discusses the competitive advantage that cost analysis and management can bring to the companies within a supply chain. This book addresses a number of strategies for evaluating the total cost inherent in a customer-supplier relationship, using total cost of ownership, activity-based costing, and activity-based management for analyzing and controlling supply chain costs. It combines game theory with survey results to suggest cost re |
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Team Depot $50 Shop the “Aisles” of this book for all the team-building tools you’ll ever need! In Team Depot, author, consultant, and team-building expert, Glenn Parker, provides you with everything you need to revive and rehabilitate your team. Team leaders of all types, from educators to youth group leaders to board members to corporate trainers will put the contents of this book to good use. With chapters formatted as “aisles” you can pick and choose the tools that you have on shopping list now and pick up a few more later. Aisles include tools for: Revisiting your team’s goals Redefining team members’ roles Reestablishing ground rules Rejuvenating team meetings Rebuilding a climate of trust Regaining team member commitment Reassesing team performance Rewarding team success And much more! And, to ensure that you enjoy your shopping experience, the books begins with a stop at the “customer service counter,” where you will find the “Lost in Team Depot” directional assessment. This 100-item survey covers all twenty aisles in the warehouse and, once scored, the results will help guide you the aisles that contain solutions designed to get your team back on track. Happy shopping! |
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The Baptist Health Care Journey to Excellence: Creating a Culture that WOWs! $27.95 The Baptist Health Care Journey to Excellence presents tested principles and best practices to help improve your corporate culture and customer satisfaction, which will lead to loyalty, stability, sustained productivity, and profitability in your own organization.For three consecutive years, Baptist Health Care has been ranked as one of Fortune magazine’s 100 Best Companies to Work for in America. All five of Baptist Health Care’s hospitals have spent multiple years in the top one percent in patient satisfaction based on survey results from the largest hospital patient database in the world. In 2004, President George W. Bush awarded the company the coveted Malcolm Baldrige National Quality Award. But Baptist Health Care was not always a success story.In 1995, Al Stubblefield and his management team had to face some harsh realities: patient satisfaction rating had reached an all-time low; recent corporate reengineering efforts had damaged employee morale; and five years of merger discussions with three different organizations further devastated morale. Al’s suspicions were confirmed when an attitude survey conducted among his employees made it abundantly clear: they were not pleased with the Baptist Health Care experience. In addition to the internal conflicts, their flagship hospital was competing against two other facilities owned by national health care conglomerates with bigger budgets and deeper pockets. Outspending them was simply not possible.This is the story about how one company beat the odds and rebounded to become a leader in its field and a pioneer in management. By creating a cultural transformation within their Baptist Health Care organization, employees became engaged and inspired to perform at the highest levels. Their positive outlook translated into a level of service and operational excellence that has become the national benchmark. Through their story, you too will learn how to transform your organization into a WOW! culture |
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The FAA Health Awareness Program: Results of the 1998 Customer Service Assessment Survey: Final Report $10.78 New – Original publisher: Washington, DC: Office of Aviation Medicine, U.S. Dept. of Transportation, Federal Aviation Administration; Springfield, Va.: This document is available to the public through the National Technical Information Service, [2000] OCLC Number: ocm43960490 Subject: Health surveys — United States — Statistical methods. Excerpt: …months ( 20.2 %; Table 11A ) and the highest adher-as a result of participating in HAP information or ence level among changers at 18 months ( 46. |
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The FAA Health Awareness Program: Results of the 1998 Customer Service Assessment Survey: Final Report $10.78 Used – Original publisher: Washington, DC: Office of Aviation Medicine, U.S. Dept. of Transportation, Federal Aviation Administration; Springfield, Va.: This document is available to the public through the National Technical Information Service, [2000] OCLC Number: ocm43960490 Subject: Health surveys — United States — Statistical methods. Excerpt: …months ( 20.2 %; Table 11A ) and the highest adher-as a result of participating in HAP information or ence level among changers at 18 months ( 46 |
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Tips, the Server’s Guide to Bringing Home the Bacon $7.94 New – “Tips, The Server’s Guide To Bringing Home The Bacon – The Customer Speaks!” is the perfect accessory for every restaurant uniform. Featuring the results of a national survey of restaurant patrons, this book is the only restaurant industry self-help resource written from the customer’s point of view. Delightfully illustrated and straight-shooting, “Tips…” helps servers and restaurants make more money. |
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Tips, the Server’s Guide to Bringing Home the Bacon $7.94 Used – “Tips, The Server’s Guide To Bringing Home The Bacon – The Customer Speaks!” is the perfect accessory for every restaurant uniform. Featuring the results of a national survey of restaurant patrons, this book is the only restaurant industry self-help resource written from the customer’s point of view. Delightfully illustrated and straight-shooting, “Tips…” helps servers and restaurants make more money. |
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Vehicle Styling and Aerodynamic Performance Evaluation $54.42 New – The urban youth of India, in the absence of cars which reflect their personality, resort to after market modifications which usually results in performance degradation and lapse of manufacturer’s warranty. The inadequate roads and crowded cities warrant the need for compact luxurious cars. Aerodynamics plays a major role in the fuel economy of a car and the styling needs to be constrained with aerodynamics. In the present work, a user survey was conducted to understand the target customer, |
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Vehicle Styling and Aerodynamic Performance Evaluation $54.42 Used – The urban youth of India, in the absence of cars which reflect their personality, resort to after market modifications which usually results in performance degradation and lapse of manufacturer’s warranty. The inadequate roads and crowded cities warrant the need for compact luxurious cars. Aerodynamics plays a major role in the fuel economy of a car and the styling needs to be constrained with aerodynamics. In the present work, a user survey was conducted to understand the target customer |
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Voice of the Customer: Capture and Analysis $89.95 Discover All the Advantages of Using Design for Six Sigmato Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions.Quality expert Kai Yang explains how to utilize the statistical methods of Design for Six Sigma to identify key customer needs and assess the cost of poor quality. He then shows how to design robust products to meet those needs, optimize product life cycles, and accurately validate their findings. Voice of the Customer Capture and Analysis features a wealth of information on Six Sigma and value creation…customer survey design, administration, and analysis…ethnographic research…process management and Lean Product Development…the deployment of customer value into products-DFSS…and value engineering. This product design tool enables you to:Minimize sources of response and measurement errorDiscern customer preferencesDesign VOC research to minimize mistranslationRespond to analytical implications of VOC dataOptimize design to decrease sensitivity of CTQs to process parametersWith the help of Voice of the Customer Capture and Analysis, you can now acquire the skills needed to truly understand a customer’s wants and needs, in order to develop and build optimal products.Most Design for Six Sigma product development teams fall short of truly understanding their customers’ want and needs until it is too late. Market research studies and reports simply do not provide sufficient guidance. Today’s Six Sigma practitioners need a comprehensive approach to designing and building customer value-based products. Voice of the Customer Capture and Analysis now gives you the ability to create and deploy surveys, capture |
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Zoomerang. Com $37.01 Zoomerang.com is an online survey tool that allows users to create, send and analyze online survey results on-demand. Additionally, the Zoomerang brand name encompasses survey samples, online focus groups, Online panel and other market research solutions offered by the MarketTools corporation.Created by MarketTools, Inc., a privately held market research company founded in 1997 and headquartered in San Francisco, California in September 1999, Zoomerang was one of the first online survey software tools on the market.Zoomerang was designed to offer survey software as a service for businesses conducting consumer, competitor, and customer satisfaction surveys. |
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