Mortgage Marketing To Realtors: Get 10 Realtors in 30 Days by Hartley Pinn
Mortgage marketing to realtors can be an easy and enjoyable process. Having a steady flow of referrals from real estate agents is a great way to insure the continued growth of your business.
But how do you develop a network of quality, low maintenance realtor referral partners? Good question. Below you will find the answer.
Are you ready to get started? Here are step by step easy to follow instructions given in an outline format to help you develop 10 realtor referral relationships in the next 30 days.
I. Finding Real Estate Agents
Option 1: Escrow Officers
1) Select 5 huge title companies in different parts of town.
2) Use the top escrow officer at these companies for a transaction.
3) Wow your client and have the escrow officer complete your Customer Satisfaction Survey at close so the title officer can see what a great job you do for your clients.
You can download a Sample Customer Satisfaction Survey by visiting:
http://www.Mortgage-Leads-Generator.com/a/survey.htm
4) Immediately after the transaction funds, send the title officers at all 5 offices a gift and tell them how much you appreciated their top notch service during the transaction.
5) Exactly one week after the title officers receive your thank you gift, go see each of them face to face and ask them for referrals to top realtors. Ask for referrals to real estate agents that are easy to work with and do at least 2 transactions a month (or however many transactions you would like).
Option 2: Top Producer List
Ask your title officer for a list of the top producing real estate agents in your area. This list will enable you to target real estate agents who are actually doing business.
II. Approaching Real Estate Agents
Option 1: Approach Letter
1) Send a letter to one or two real estate agents per day. Be sure to stay organized. Use software or some other method to keep track of who needs a follow up call each day.
2) Send your letter in an unusual way so it gets noticed – like a Fed Ex overnight package for example. Everyone opens overnight packages with great anticipation.
Here is the delivery method I used. I learned it from Todd Duncan and it worked well:
Wrap your approach letter around a Pay Day candy bar, use a gold ribbon to keep the letter attached to the candy bar, then send your letter / candy bar to realtors in a tube.
This letter delivery technique is sure to get noticed.
For a sample approach letter to use when mortgage marketing to realtors visit:
http://www.Mortgage-Leads-Generator.com/a/realtor.htm
Here are some important elements to include in your approach letter:
* Offer a unique selling proposition (USP) that can help their business
* Tell them a little about yourself.
* Also, tell them you will be calling in 2 days to schedule a face to face meeting. At the meeting you will explain your USP and how it can improve their business.
Option 2: Office Managers and Realtor Associations
1) Contact real estate offices and ask to speak with the manager. Explain to the manager that you are a top producing Mortgage Planner. You are currently offering complementary seminars to a limited number of real estate offices.
Here are a few seminar ideas:
* How realtors can use 1% mortgage loans to increase their business
* How to get more leads from your real estate website
* Anything you can think of that would benefit the realtors at the office.
2) Offer to give the short talk during their next sales meeting.
3) Offer to bring lunch.
4) During your talk offer the realtors a valuable tool, gift or information that can only be obtained by giving you their business card. When you send the gift include an approach letter explaining you will be contacting them for a face to face meeting to discuss a USP that can increase their business.
You can also use this technique with local realtor associations. Offer to give your talk to the entire association. Just be sure the topic and information you discuss is truly useful.
Give these ideas a try. They really work! You’ll be amazed at how fast your mortgage referral business will grow.
By the way, if you are the shy type and do not want to conduct seminars or face to face realtor meetings, you can always hire someone or bring on a partner to do this stuff for you.
Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.
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Hartley Pinn has recently created the “Mortgage Leads Generator”
Training Course to teach mortgage loan officers 10 proven strategies
for generating more than 71 mortgage leads per day.
About the Author
As a top producing mortgage loan officer, Hartley Pinn has been actively testing, researching and evaluating lead generation strategies since 1995.
Mr. Pinn has written several articles on the subject and has recently created the “Mortgage Leads Generator” Training Course to teach new and experienced mortgage loan officers how to generate a five to six figure monthly income while cutting their work schedule down to only 10 hours a week.
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Normal/ Dry Skin Kit: Cleanser + Toner + Smoothing Crm + Exfoliant + Eye Reapir + 2x Sample $52.99 Women’s 7pcs . Normal/ Dry Skin Kit: 1x Special Cleansing Gel 50ml/1.7oz 1x Multi-Active Toner 50ml/1.7oz 1x Skin Smoothing Cream 22ml/0.75oz 1x Gentle Cream Exfoliant 10ml/0.3oz 1x Intensive Eye Repair 4ml/0.1oz 1x Pewcleanse (sample) 1x Skin Hydrating Masque (sample) |
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How Far I’ve Come in Green $1.29 We print the photo. Dark green graduation announcement has two printed photos and Class of 2012 design in gold. Photos have decorative gold borders and photos may be printed in color or black and white, however they are submitted. Your wording is printed inside. Bright white enclosure cards are available. Recommended name cards are bright white with gold border. Please note – we do not carry stock to send samples for this item because they are custom printed. If you order a sample, we will either send the one shown here or a photo graduation item similar. For further questions, please contact customer service. Click Here for Information about Photos Extra postage will apply (Important Disclaimer)When customizing, please upload a photo at least 3” x 3.75” for the main photo and a photo at least 2.5″ x 2″ for the photo in the top left. Photos must be 300 DPI or larger. For more information on submitting photos, please visit the Photo Help Center |
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How Far I’ve Come in Orange $1.33 We print the photo. This dark orange-red graduation announcement has two printed photos and Class of 2012 design in gold. Photos have decorative gold borders and photos may be printed in color or black and white, however they are submitted. Your wording is printed inside. Bright white enclosure cards are available. Recommended name cards are bright white with gold border. Please note – we do not carry stock to send samples for this item because they are custom printed. If you order a sample, we will either send the one shown here or a photo graduation item similar. For further questions, please contact customer service. Click Here for Information about Photos Extra postage will apply (Important Disclaimer)When customizing, please upload a photo at least 3” x 3.75” for the main photo and a photo at least 2.5″ x 2″ for the photo in the top left. Photos must be 300 DPI or larger. For more information on submitting photos, please visit the Photo Help Center |
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How Far I’ve Come in Black $1.33 We print the photo. Black graduation announcement has two printed photos and Class of 2012 design in gold. Photos have decorative gold borders and photos may be printed in color or black and white, however they are submitted. Your wording is printed inside. Bright white enclosure cards are available. Recommended name cards are bright white with gold border. Please note – we do not carry stock to send samples for this item because they are custom printed. If you order a sample, we will either send the one shown here or a photo graduation item similar. For further questions, please contact customer service. Click Here for Information about Photos Extra postage will apply (Important Disclaimer)When customizing, please upload a photo at least 3” x 3.75” for the main photo and a photo at least 2.5″ x 2″ for the photo in the top left. Photos must be 300 DPI or larger. For more information on submitting photos, please visit the Photo Help Center |
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How Far I’ve Come in Navy $1.29 We print the photo. Navy blue graduation announcement has two printed photos and Class of 2012 design in silver. Photos have decorative gold borders and photos may be printed in color or black and white, however they are submitted. Your wording is printed inside. Bright white enclosure cards are available. Recommended name cards are bright white with gold border. Please note – we do not carry stock to send samples for this item because they are custom printed. If you order a sample, we will either send the one shown here or a photo graduation item similar. For further questions, please contact customer service. Click Here for Information about Photos Extra postage will apply (Important Disclaimer)When customizing, please upload a photo at least 3” x 3.75” for the main photo and a photo at least 2.0″ x 2.5″ for the photo in the top left. Photos must be 300 DPI or larger. For more information on submitting photos, please visit the Photo Help Center |
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Butter Yellow Sample Swatch by Elite – Yellow Silk $1.5 This is a Butter Yellow swatch. Handmade with 100% silk. |
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Black Sample Swatch by Elite – Black Silk $1.5 This is a Black swatch. Handmade with 100% silk. |
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Poinsettia Red Sample Swatch by Elite – Red Silk $1.5 This is a 100% silk swatch in poinsettia red. |
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Maroon Sample Swatch by Elite – Burgundy Silk $1.5 This is a maroon colored swatch. Handmade with 100% silk. |
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Kelly Green Sample Swatch by Elite – Green Silk $1.5 This is a Kelly Green swatch. Handmade with 100% silk. |
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Wedding Silver Sample Swatch by Elite – Silver Silk $1.5 This is a Wedding Silver colored swatch. Handmade with 100% silk. |
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Teal Sample Swatch by Elite – Teal Silk $1.5 This is a Teal swatch. Handmade with 100% silk. |
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Cornflower Blue Sample Swatch by Elite – Blue Silk $1.5 This is a 100% silk swatch in cornflower blue. |
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Aqua Sample Swatch by Elite Solid – Aqua Silk $1.5 This is our aqua color swatch. Handmade with 100% silk. |
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Chestnut Brown Sample Swatch by Elite – Brown Silk $1.5 This is a 100% silk swatch in chestnut brown. |
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Bleached Sand Sample Swatch by Elite – Gold Silk $1.5 This is a 100% silk swatch in bleached sand gold. |
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Medium Gray Sample Swatch by Elite – Gray Silk $1.5 This is a 100% silk swatch in a medium gray. |
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Charcoal Sample Swatch by Elite – Charcoal Silk $1.5 This is a Charcoal colored swatch. Handmade with 100% silk. |
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Ivory Cream Sample Swatch by Elite – Cream Silk $1.5 This is an Ivory Cream swatch. Handmade with 100% silk. |
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Burnt Orange Sample Swatch by Elite – Orange Silk $1.5 This is a Burnt Orange swatch. Handmade with 100% silk. |
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Royal Purple Sample Swatch by Elite – Purple Silk $1.5 This is a Royal Purple swatch. Handmade with 100% silk. |
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Baby Blue Sample Swatch by Elite – Blue Silk $1.5 This is a baby blue swatch. Handmade with 100% silk. |
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Neon Pink Sample Swatch by Elite – Pink Silk $1.5 This is a 100% silk swatch in neon pink. |
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Peony Pink Sample Swatch by Elite – Pink Silk $1.5 This is a 100% silk swatch in peony pink. |
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Royal Blue Sample Swatch by Elite – Blue Silk $1.5 This is a 100% silk swatch in royal blue. |
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Ecru Sample Swatch by Elite – Tan/taupe Silk $1.5 This is an Ecru swatch. Handmade with 100% silk. |
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Sunshine Yellow Sample Swatch by Elite – Yellow Silk $1.5 This is a Sunshine Yellow swatch. Handmade with 100% silk. |
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Neon Blue Sample Swatch by Elite – Turquoise Silk $1.5 This is a neon blue swatch handmade with 100% silk. |
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Rich Gold Sample Swatch by Elite – Gold Silk $1.5 This swatch is gold and is handmade with 100% silk. |
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Pumpkin Sample Swatch by Elite – Orange Silk $1.5 This is a Pumpkin Orange swatch. Handmade with 100% silk. |
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Celedon Green Sample Swatch by Elite – Sage Silk $1.5 This is a 100% silk swatch in Celedon Green. |
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Crimson Red Sample Swatch by Elite – Red Silk $1.5 This is a 100% silk swatch in crimson red. |
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Burgundy Sample Swatch by Elite – Burgundy Silk $1.5 This is a burgundy swatch. Handmade with 100% silk. |
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Baby Yellow Sample Swatch by Elite – Yellow Silk $1.5 This is a Baby Yellow swatch. Handmade with 100% silk. |
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Classic Green Sample Swatch by Elite – Green Silk $1.5 This is a Classic Green swatch. Handmade with 100% silk. |
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Lavender Sample Swatch by Elite – Lavender Silk $1.5 This is a 100% silk swatch in lavender. |
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Christmas Red Sample Swatch by Elite – Red Silk $1.5 This is a 100% silk swatch in Christmas red. |
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Fuchsia Sample Swatch by Elite – Pink Silk $1.5 This is a 100% silk swatch in fuchsia. |
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Orange Dream Sample Swatch by Elite – Orange Silk $1.5 This is an Orange Dream colored swatch. Handmade with 100% silk. |
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Hot Pink Sample Swatch by Elite – Pink Silk $1.5 This is a hot pink swatch. Handmade with 100% silk. |
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Cocoa Brown Sample Swatch by Elite – Brown Silk $1.5 This is a Cocoa Brown swatch. Handmade with 100% silk. |
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Turquoise Sample Swatch by Elite – Turquoise Silk $1.5 This is a Turquoise Blue swatch. Handmade with 100% silk. |
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Flame Scarlet Sample Swatch by Elite – Red Silk $1.5 This is a 100% silk swatch in flame scarlet red. |
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Bridal Rose Sample Swatch by Elite – Pink Silk $1.5 This is a 100% silk swatch in bridal rose pink. |
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Hunter Green Sample Swatch by Elite – Green Silk $1.5 This is a 100% silk swatch in hunter green. |
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Pale Peach Sample Swatch by Elite – Peach Silk $1.5 This is a Pale Peach swatch. Handmade with 100% silk. |
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Baby Lilac Sample Swatch by Elite – Lavender Silk $1.5 This is a 100% silk swatch in baby lilac lavender. |
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Pink Lemonade Sample Swatch by Elite – Pink Silk $1.5 This is a 100% silk swatch in lemonade pink. |
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Artisans Gold Sample Swatch by Elite – Gold Silk $1.5 This swatch is dyed Artisans Gold and is handmade with 100% silk. |
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Bright Gold Sample Swatch by Elite – Gold Silk $1.5 This is a 100% silk swatch in bright gold. |
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Baby Pink Sample Swatch by Elite – Pink Silk $1.5 This is a Baby Pink swatch. Handmade with 100% silk. |
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2500 single sided business cards $59.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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5000 single sided business cards $79.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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50 double sided digital Business Cards $7.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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100 double sided digital Business Cards $14.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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100 double sided Business Cards $24.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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250 double sided business cards $29.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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500 double sided business cards $39.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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1,000 double sided business cards $49.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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2000 double sided business cards $62.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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2500 double sided business cards $74.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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5000 double sided business cards $92.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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50 single sided digital Business Cards $4.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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100 single sided digital Business Cards $9.95 Overnight Business Card Printing, Best Quality, Fast Turnaround. Free Online Design or Upload your Design, Thousands of Free Business Card Templates. Free Sample and Customer Testimonials. Rounded corners are available. Gloss or Matte Finish. Full Color, 15pt Card Stock. |
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